Description of Digital Rights Management

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With the explosive rise of digital media, computing devices and digital networks have allowed the ability for digital media to be distributed at a highly flexible and cost-efficient way. This has led to a change on how the media is being consumed, with more and more sales dropping for DVD’s and CD’s causing problems for many retailers, but on the other hand, digital media is rising in contrast. However, with the media being accessed digitally it also allows people to access, manipulate or even duplicate the media beyond the terms and conditions that was originally agreed upon. An illustration of this is the largely spread piracy of video/audio files using a peer-to-peer which has left a rather large problem within the media industry. Accompanying a problem is always a solution and the solution to this particular problem is Digital Rights Management or DRM for short, or is it?

“Digital rights management (DRM) is a systematic approach to copyright protection for digital media. The purpose of DRM is to prevent unauthorized redistribution of digital media and restrict the ways consumers can copy content they've purchased.” - Margaret Rouse, 2009

Therefore, has the introduction of DRM combated this issue? Short answer: No. However, this answer wouldn’t satisfy most curious minds, as a result we are going to be looking into the reasons behind why it hasn’t solved the problems.

Digital Rights Management – Where did it start?

Let’s proceed by going back to the start of the DVDs with an early example of a DRM system being the Content Scrambling System or CSS for short; this system encrypts the data so that only DVD players that are licensed can decode it, however, the Content Scrambling System had a large weakness and that lies in ...

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...99). The Information Economy. In: Carl Shapiro, Hal R. Varian Information Rules. Boston: Hardverd Business School. 1-18.

Kris Pigna. (2008). Gabe Newell Says DRM Strategies 'Are Just Dumb'. Available: http://www.1up.com/news/gabe-newell-drm-strategies-dumb. Last accessed 10/03/2014.

Glyn Moody. (2013). Two New Reports Confirm: Best Way To Reduce Piracy Dramatically Is To Offer Good Legal Alternatives. Available: http://www.techdirt.com/blog/innovation/articles/20130723/12235723906/two-new-reports-confirm-best-way-to-reduce-piracy-dramatically-is-to-offer-good-legal-alternatives.shtml. Last accessed 9/03/2014.

Tim Cushing. (2011). Swedish Study Shows File Sharing And Music Buying Go Hand-In-Hand. Available: https://www.techdirt.com/articles/20111118/02101616810/swedish-study-shows-file-sharing-music-buying-go-hand-in-hand.shtml. Last accessed 09/03/2014.

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