Daitness at All Times

2134 Words5 Pages

Each month young teenage girls open their YM’s and eagerly read tales of menstrual mishaps sent in by the magazine’s young readers. What could be worse than getting your period at prom? Having a tampon fall out of your backpack and roll across the classroom floor only to stop at the teacher’s feet? And he’s a man! Or returning to the table only to have your date tell you that something must have fallen out because now your panti-liner is stuck to the OUTSIDE of your pants leg? Why are young women so “mortified” (to use the popular teen magazine lingo) when these things happen? This is the twenty first century and we all know about menstruation. We see ads for feminine hygiene products on television and in magazines. These ads tell teenage girls that they are strong, athletic, on the go young women and with the right products they can stay on the go, even during those “difficult days.” More importantly, using the right products will insure that no one else will even suspect “it’s that time of the month.” Having your period shouldn’t be public knowledge. How embarrassing! But why is it embarrassing? As Karen Houppert points out in her book The Curse: Blood is kinda like snot. How come it’s not treated that way? People with runny noses do not hide their tissues from colleagues and family members. They do not die of embarrassment when they sneeze in public. Young girls do not cringe if a boy spies them buying a box of Kleenex. (Hoppert 4) The way society has viewed menstruation, feminine hygiene products and women varied between the late 1800s and the 1940s. Much of that change was brought about by the advent of advertising, the products created, and the prescribed ways women were expected to receive these product... ... middle of paper ... ..., then sanitized and doctor recommended and finally were even linked to the war effort. Each time these ad campaigns changed women changed. They adapted to new products, developed new fears and insecurities, and saw themselves in a new way. Works Cited Brumberg, Joan Jacobs. The Body Project, An Intimate History of American Girls. New York: Vintage Books, 1997. Finley, Harry. Museum of Menstruation and Women’s Health. 14 Mar. 2002. http://www mum.org. Houppert, Karen. The Curse, Confronting the Last Unmentionable Taboo: Menstruation. New York: Farrar, Straus, Giroux, 1999. Lajud, Carol and Lorea Navaa. “History on Birth Control & Its issues.” 12 Mar. 2002. http://hss.fullerton.edu/womens/news/History on BirthControl.htm. “Modernist Advertising and the Modern Woman”. 9 Mar. 2002. http://www. Menstruation. Com.au/contributors/bleedinwomanpart4.html.

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