Cultural Trends of Water Purification Systems Essay

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Cultural/ Societal/Demographic
The need for portable water purification systems across America is rapidly growing. Individuals all over the world invest in portable water filters for various reasons. Outdoor enthusiasts, survivalist, and individuals living in third world countries; consider it an emerging necessity.
Lifestyle Trends
Outdoor Enthusiast:
Hunting, fishing, camping, and backpacking are just some of the activities that an outdoor enthusiast revels. There is no particular profile when describing a typical outdoor enthusiast except, that they consider the outdoors their second home. “They are all genders, ages, shapes, sizes, ethnicities, and income levels”. ( Their garages and storage units are occupied by bikes, backpacks, tents, hunting rifles, and emergency preparedness kits.
Outdoor enthusiast are the industry’s most zealous supporters; making outdoor recreation a top economic driver across the nation. From a study done in 2012 by the Outdoor Industry Association, it was found that “140 million Americans make outdoor recreation a priority in their daily lives”. ( Americans spend an average of $646 billion on outdoor recreation each year. Product Sales for outdoor gear and purchases for trip/travel make up the $646 billion in direct sales each year. Outdoor gear product sales are estimated at $120.7 billion, while trip/travel product sales are estimated at $524.8 billion. (
According to the Wilderness Survival Handbook by Michael Pewtherer, “Water is a high life priority.” Portable water filters are an integral part of emergency preparedness kits. They are included in the outdoor gear category, and make up a large portion of the $646 billion that i...

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... of one form or another” (McKinney).
After such horrific tragedies such as 9/11 and Hurricane Katrina, Americans have learned to become more aware of their surroundings. Some have even felt the need to be more prepared in the event of an unexpected catastrophe. In 2012, three millions Americans fell into the category known as a survivalist. (UK Daily Mail). Survivalist are “comprised of various age groups, social statuses, political beliefs, and all ethnicities and philosophical outlooks” ( invest a subsequent amount of their income to prepare for the unexpected. It is also estimated that 300,000 people frequently visit websites such as “” to keep up-to-date with popular trends in their field of interest.
Cultural Values:
The American culture is more diverse then it has ever been. It is a “melting pot”

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