Cultural Differences in Facial Expressiveness

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“One cannot not communicate“, (Watzlawick et al. 1967) because every behaviour, even if it is silent and may occur below the level of consciousness, reveals information about oneself. It remains doubtful, though, how far the disclosed information matches the way it got received. Even if non verbal communication is performed advisedly, may the sender always rest assured that his message reached the receiver correctly? In the light of intercultural differences it is highly dubiously. However, according to Charles Darwin (1872/1998), regarding facial expressions it is not: “[...] the same state of mind is expressed throughout the world with remarkable uniformity“

In his work The Expression of the Emotions in Man and Animals Darwin claims to have found out that the six most relevant feelings (happy, surprise, fear, disgust, anger, and sad) are reflected identically by facial expressions throughout the whole world, since we all share the same ancestors. This theory was considered as assured over many years. However, Rachael E. Jack (2012) challenges Darwin's statement by submitting that

“Cultural specificity in the facial expression models therefore likely reflects differences in the facial expression signals transmitted and encountered by observers in their social environment.“

Against the background of this, the present paper is in particular concerned with the cross-cultural similarities and differences of facial epressiveness, having the Asian and Western Culture in contemplation.

Verbal communication without moving any body parts is easily done, whereas speaking without allowing the face to move is rather impossible. Therefore, one can assume that facial expressiveness, besides speech, is the most common and important wa...

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