Cultivation Effects

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What is Cultivation Effects; it is a theory that looks at how something from your culture affects the way you act. George Gerbner and Larry Gross did a study and followed the “cultivated” effects of violent television on viewers. They were "concerned with the effects of television programming (particularly violent programming) on the attitudes and behaviors of the American public" (Miller, 2005, p. 281). Besides violent television what other cultivation effects can arise from violent programming?

Television has changed from what is seen and shown now a day, not only is there a load of violence being viewed by viewers but there’s countless portrayals of sex being observed by minors. More and more kids between the ages of 5 to 17 are watching television unsupervised. Television stations use to show violent and explicit sexual content at night after a certain hours. But now with so many different cable channel and satellite options available, access to view shows that are normally scheduled for late night viewing can be seen at anytime of the day by minors.

The American Academy of Pediatrics has suggested that portrayals of sex on television can contribute to precocious adolescent sex. Approximately about sixty-six percent of our television shows today cater to sexual situations. Hollywood celebrities have a role in this theory because they are viewed in high regard by many and they give the perception that this attitude is acceptable behavior on screen. According the Official Journal of the American Academy of Pediatrics there is still not enough research to prove this theory that sex on television increased teen sexual activity.

Another example of cultivation effect on television is the offensive language used during

primetime. Upon completion of a study of seven broadcast networks for prime-time viewing

from 1997 - 2001, the use of profanity skyrocketed to an average rate of one profaned word

every eight minutes. It was not a surprise to me that the FOX network programs included more

crudities than all other networks with UPN having the maximum rate of such utterance per hour.

Milder words such as "hell" and "damn" towered above all others being used, but the "seven

dirty words" were heard once every 3 hours. Programs labeled TV-PG circulated more dirty

remarks than those labeled TV-14. Television shows with an "L" rating and programs without a

content rating still contained more vulgarities than other content-rated shows.

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