Creative Industries and Culture

1044 Words3 Pages

Living in a modern time, our lives can hardly be separated from creativity and culture. Creative industries have increasingly influenced our daily lives, not just the products we use, but also the money we make. According to DCMS (2014), creative industries in Britain are worth more than £70 billion to its economy every year, not to mention creative industries in other countries. In the following, the seven economic properties as stated in Caves (2000) will be applied to the creative industry, ‘New Media’. ‘New Media’ is one of the nine creative industries proposed in the UNCTAD’s model, which includes ‘online books, online newspaper and periodicals, musical audio downloads, streamed audio content, films and other video downloads, streamed video content, online games and online software’(UNCTAD, 2010).

Infinite Variety Property

For new media, the creative goods are very diverse, having a wide range of products for consumers to choose from. Video games serve as good example, as they are further categorized into action game, adventure game, board game, puzzle game, to name but a few. Even in the game itself, players or users can choose different modes to play, and customize their games as they are allowed to choose different themes or create their own Sims. Such property allows the consumers to have infinite choices and hence, infinite consumption. Also, by having all kinds of products available to them, they can enjoy the privilege, as there are higher chances for them to find the products that suit them the most.

Nobody Knows Property

Internet is a free platform where everyone can launch or release whatever they want to that market. With such characteristic of the Internet, the products, services or creations may, in a se...

... middle of paper ...

...y as people and government have increasingly invested large sum of money to new media. According to UNCTAD (2010), new media does have a great potential in the global market. It is then worth noting that even though new media is becoming more and more important and popular, the intellectual property rights should still be respected.

Reference

Caves, R. E. (2000). Creative industries : contracts between art and commerce / Richard E. Caves. Cambridge, Mass. ; London: Harvard University Press.
DCMS. (2014). Creative Industries Economic Estimates. London: Department for Culture, Media & Sport.
Facebook. Careers at Facebook. from http://www.facebook.com/careers/?ref=pf - teams
Koum, J. (2012). Why we don’t sell ads. from http://blog.whatsapp.com/index.php/2012/06/why-we-dont-sell-ads/
UNCTAD. (2010). Creative Economy: A Feasible Development Option: United Nation.

Open Document