Creating a Strategic Vision

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Creating a Strategic Vision
Tony Kubica and Sara LaForest, in their article “Creating a Strategic Vision,” have expressed their view about organizations’ strategic visions. Tony Kubica and Sara LaForest have worked together for more than fifty years and have provided different kinds of information that organizations may use to perform better within the markets they operate. The authors, in this article, express their view on how mangers should strategize their visions (Sara, 2010). Their format of addressing the issue on strategic vision is unique compare to other articles written by different authors. They expressed their ideas through stating the mistakes that organizations make while strategizing their vision. In addition, they provide strategies on how mangers may avoid making these mistakes. The general writing format in this article is well organized, making it easier for readers to understand the information provided. The article is divided in three sections, the introduction, body and conclusion.
The authors have divided the body of this article in three sections, which are three mistakes managers make in setting their strategic visions. The first section states that managers usually fail to look at their organization’s current vision for relevance and the ways in which the markets have changed. The authors have explained this section in a clear and understandable method, where they have provided different issues through using bullet points (Sara, 2010). The authors’ stated that before preparing any vision for n organization, it is important to understand the past and current visions that the organization had as well as the changes in the market. I agree with the authors that most managers fail to consider the p...

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...tists, and originators. From the explanation provided by the author, changes always have different kinds of reactions. Some reactions may be positive while others may be negative. Communicating these changes to the individuals who may be directly affected by the changes is the best way to ensure that implementing these changes does not arouse negative reactions.

Works Cited

Sara, L. & Kubica, T. (2010). Creating a Strategic Vision: Are You Making These 3 Mistakes Most Organizations Unknowingly Make? Microsoft Dynamic Community. http://community.dynamics.com/b/communityteam/archive/2010/08/16/creating-a-strategic-vision-8211-are-you-making-these-3-mistakes-most-organizations-unknowingly-make-63.aspx CHRIS M. W. (2007). Leading Change -- Creating an Organization That Lives Change. Inc.
http://www.inc.com/resources/leadership/articles/20070601/musselwhite.html

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