Preview
Preview

Essay on Corporate Understanding of Social Media Use

:: 5 Works Cited
Length: 710 words (2 double-spaced pages)
Rating: Yellow      
Open Document
Need writing help? Check your paper »



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Corporate Understanding of Social Media Use
Do you “Like” companies on Facebook, Myspace, Twitter, or other social media sites so that updates from those companies are available on your social media pages? The move of corporations into the social media realm has been tentative but more are venturing into the habit of creating pages that promote their companies. However, social media is by design a two-way conversation in real time, and many companies are still struggling with this concept and understanding how to use it to their corporate advantage.
Two-Way Conversations
Customer service is the standard way that companies have historically had conversations with their customers. A good customer experience guaranteed that a few more potential customers would hear about your company by word of mouth. Paul Gillin (2009), stated that “Conversation marketing is going to become more and more crucial to reaching young customers and addressing customer preferences (pg. xiv)”. Constitutive moments prove that the influence of the word of mouth marketing, both constructive and destructive, is now going to be available to millions of people via the Internet. Companies engaging in effective social media use understand that two-way conversations have to occur timely, and without significant lag (Ennes, 2011). Social media are most useful when the conversations are at minimum two-way, however they can have multiple contributors.
Corporate Use. Three years ago, 2,100 companies were surveyed and of those 79 percent were planning to use social media in the future with only 58 percent actually using those (Ennes, 2011). Most companies had a difficult time identifying what social media could actually do for their company and only 12 percent of t...


... middle of paper ...


... business and struggle to maintain a presence that is pertinent to their customers.



Works Cited

Chinni, D. (2011). Online media is replacing newspaper and TV. The Christian Science Monitor. Retrieved from http://www.lexisnexis.com.csuproxy.egloballibrary.com/hottopics/lnacademic/
Ennes, M. (2011). Social media: What most companies don’t know. Harvard Business Review. Retrieved from http://hbr.org/web/slideshows/social-media-what-most-companies-dont-know/1-slide
Gillin, P. (2009). The new influencers. Fresno, CA: Quill Driver Books
Wadley, M. (2013). Wells Fargo asks social media fans to help pick the company’s 2014 plush pony. Retrieved from https://www.wellsfargo.com/press/2013/20131209_plush-pony-social-media-vote
Wells Fargo Bank. (2014). Wells Fargo team member handbook – January 2014. Retrieved from http://teamworks.wellsfargo.com/handbook/HB_Online.pdf



Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Essay on Merging Corporate Social Responsibility into Modern Marketing - Marketing plays an important role for corporates. Successful marketing activities and strategies ensure customers are aware of products and services while make profits for the companies that offer those products and services. There are two key elements for a successful marketing activity: branding products and services for customers and making profits from the products and services. The current business world is facing fast changing business environment, rapid growth of technology, constantly shifting market shares and huge impact from globalization....   [tags: corporate business activities, strategies]
:: 4 Works Cited
1552 words
(4.4 pages)
Powerful Essays [preview]
Corporate Social Responsibility Essay - Introduction of CSR Corporate Social Responsibility (CSR) has become a widespread topic in business issues and critical sector. In the fast fast companies are facing fast change and consumers always on the topic of traceability of food chain. Consumers and governmental organizations are increasingly focusing their attention on corporate social responsibility (CSR) practices. CSR research has evolved over the last 50 years (Carroll, 1999). CSR is divided as a four parts pyramid (Carroll, 1991). Firstly, the meaning of economic responsibility, organization should be profitable....   [tags: Social Responsibility Essays] 1574 words
(4.5 pages)
Strong Essays [preview]
Corporate Social Responsibility Essay - Contemporary business is one of the most important factors to promote social development and six elements have significant influence on it. They are corporate social responsibility, technological paradigm shifts, financial market, legislation, environment issues and business ethics. Corporate social responsibility is called CSR for short. The definition of CSR is companies should be responsible for suppliers, costumers, environment and community besides earn profit and responsible for their shareholders....   [tags: Social Responsibility Essays] 2783 words
(8 pages)
Powerful Essays [preview]
Corporate Organizations in Toronto and their Use of Social Media Essay - Students of public relations require an in depth understanding of building and maintaining relationships between various internal and external publics. According to the Canadian Public Relations Society members Flynn, Gregory, and Valin, public relations is “the strategic management of relationships between an organization and its diverse publics through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest.” To manage relationships, practitioners use various communications channels to respond to their publics in a timely fashion....   [tags: Reputation, Twitter, Customer] 746 words
(2.1 pages)
Good Essays [preview]
Corporate Social Responsibility Activities of Unilever Essay - Executive Summary: CSR is one of most important parts of every company. Acting as socially responsible is must for winning the race of competition. In this report, in the 1st part I tried to show a brief about CSR, its history and how people respond towards CSR. Then I have chosen Unilever, a famous FMCG company for the analysis. Then I tried to find out the CSR activities of Unilever all over the world, its corporate strategy and the contribution of CSR activities to corporate strategy. In the last part a SWOT analysis and some recommendations are given for more clarifications....   [tags: Unilever CSR]
:: 14 Works Cited
3393 words
(9.7 pages)
Research Papers [preview]
Corporate Social Responsibility at Bread Talk Essay - ... Applying this to the research case, by committing to more CSR initiatives, this in return attracts employees of same beliefs and values to BreadTalk which then increases organization commitment and improves organization behaviour. The strong emphasis on CSR in BreadTalk allows individuals to develop self-concept; it is an underlying force that motivates employee’s behaviour to align with BreadTalk’s values. This creates a multiplier effect, resulting employees to feel belonged and this increases the willingness to put in work effort....   [tags: cultural differences, sustainable business]
:: 10 Works Cited
771 words
(2.2 pages)
Term Papers [preview]
MNC Incorporation of Corporate Social Responsibility for Strategic Planning - Question: “MNCs” face particularly demanding challenges when it comes to managing their corporate social responsibilities”. Critically discuss this statement using real business to support your arguments Boatright (2006) contend that corporate social responsibility denotes the responsibility recognized by a company for acting in socially responsible manner. There is no single universally accepted definition of corporate social responsibility, it has generally come to mean business decision making linked to ethical values, legal compliance, and respect for people, community, and environment....   [tags: business, CSR, ethics, environment]
:: 9 Works Cited
2103 words
(6 pages)
Term Papers [preview]
Whole Foods Market Corporate Social Respinsiblity(CSR) Essay - ... He states “corporate social responsibility is a business system that enables the production and distribution of wealth for the betterment of its stakeholders through the implementation and integration of ethical systems and sustainable management practices” (p4). He argues that the implementation of all the parts-production and distribution of wealth, stakeholder management, ethical systems, sustainable management practices-should be looked at as a whole system instead of focusing on the details of each one....   [tags: competitive, stratefy, decisions] 1726 words
(4.9 pages)
Better Essays [preview]
Essay about Corporate Governance - Corporate Governance " Corporate governance - ten years ago the phrase was not used, today it is commonplace. The work of company directors is in the spotlight. The issues are legion: How to improve corporate performance and strategies, how to ensure corporate conformance through executive supervision and accountability, the role of outside directors, audit committees, chairman and CEO, directors' remuneration, German two-tier boards, Japanese boards, institutional, investor power….....   [tags: Papers] 2865 words
(8.2 pages)
Powerful Essays [preview]
Corporate Entrepreneurship Essay - Corporate Entrepreneurship Corporate Entrepreneurship can be seen as the process whereby an individual or a group creates a new venture within an existing organization, revitalizes and renews an organization ,or innovates. Zahra’s(1986) definition of corporate entrepreneurship suggests a formal or informal activity aimed at creating new businesses in established firms through product and process innovations and market developments,whereas sathe(1985) defines corporate entrepreneurship as a process of organizational renewal....   [tags: Entreprenuer] 1273 words
(3.6 pages)
Strong Essays [preview]