Introduction Consumer Electronics Shows (CES) are introducing product technology “convergence” between personal computers and consumer electronics industries (2004). In the past, there has only been enthusiasm, talks, and prototypes (2004). Today we have functioning product on the market that makes it a reality (2004). The giants in manufacturing computers, Dell, Gateway, and Hewlett Packard, made the brilliant transition into TV sells (2004). The most noticeable products are computer monitors and flat screen TVs (2004). Will this technology lead to failure? During the past ten years, computers have been increasing in there popularity across the board (2004). Over the years, the personal computer has become affordable for the general public. The popularity of the computer is not limited to one area of our lives. With innovation in technology, they can be found in our government, businesses, education, and most homes (2004). Billions of dollars have been invested to provide computers for personal use and for our various institutions (2004). The computer has not only been a luxury, it has quickly become a necessity. The rapid growth of the Internet has also contributed to the escalation of computer popularity. Merging personal computers with consumer electronics, there are concerns with this marriage. Statement of the Problem Manufacturers actually design products to be in use for a limited length of time (2011). Manufacturers developed this idea for the sole purpose of causing upgrades to the new purchases (2011). This concept may cause consumers to become fearful of these types of products and avoid them all together (2011). Consumers are concerned that their new TVs will be obsolete before the end of the year (2011). The ... ... middle of paper ... ... innovative technology, yes, the convergence of personal computers and consumer electronics, this technology is here to stay and blaze into the future. With customer demands, manufacturers’ research, improvements, and time, this technology gets an A. Works Cited Breen, B. (2003) Desire: Connecting With What Customers Want. Retrieved April 28, 2011, from http://www.fastcompany.com/magazine/67/desire.html Devlin, D. (2011). Computers and Education in America. Retrieved April 26, 2011, from http://writing.colostate.edu/guides/documents/standsum/com3a2a.cfm Mather, B. (2004). TV-PC Convergence a Reality. Retrieved April 27, 2011, from http://www.cbsnews.com/stories/2004/01/12/scitech/pcanswer/main592783.shtmlobvious Toeman, J. (2011). 5 Reasons connected TV Could Flop in 2011. Retrieved April 27, 2011, from http://mashable.com/2011/01/11/smart-tv-flop/
Product life cycle is an important marketing concept which divides the sales history of a product into distinctive stages (Vashisht, 2005). These different stages would present their own opportunities and opportunities and thus call for different strategies for marketing practitioners. Generally, a product would goes through four stages including introduction, growth, maturity and decline. Home theatre products seem to head towards its declining stage with its sales dropped by about 10% in 2012 in Australia (Euromonitor International, 2013). Its profit is also dropping with more generous pricing competition in this market. However, there is a new trend emerging that could transform the competition landsc...
With a near total saturation of the consumer electronics market, companies need to look beyond their boundaries and add value to their offerings, and sometimes it means total reinvention of the company.
TiVo is a truly discontinuous innovation, a product that requires consumers to dramatically change their past behavior with the promise of gaining equally dramatic new benefits. TiVo's main challenge is convincing the consumer to buy an expensive product in a new product category. While the Early Market, categorized by visionaries and technology enthusiasts, is adopting the product, TiVo has had little success convincing the Early Majority segment, also referred to as pragmatists, that the risk of change is worth the reward of their groundbreaking technology. This is evidenced by TiVo's current overall market penetration level of .04% and lackluster future projections. Visionaries are not a good reference for pragmatists because of their belief in evolution rather than revolution: . There are two things that TiVo can do to convince the Early Majority to buy. First, they need to secure a market leadership position. When pragmatists do decide to adopt a new discontinuous innovation, they purchase from the market leader. As the market leader, everyone else in the market adapts their products to work with the leader's product. In addition, the market leader attracts third party companies who make aftermarket products, even if the leader is not responsive. Second, TiVo can position their product to a target market that values the product as a 100% solution to their problem what is typically called the whole product.
Electronic components and their services have affected these worlds’ lives tremendously. Society has relied on it left and right to check ones answers or to answer people’s questions. Also, Inform them about the latest and greatest trends that come about; as well as instructing them on anything from how to tie your shoes to how to write a paper.
LG Electronics, founded in 1958, is a Korean multinational corporation that produces a variety of personal and household electronic goods. In particular, LG established itself in Australia in 1997 and continues to offer “a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions.” LG sells high involvement products nationwide, but is more concentrated in metropolitan areas to cater to an environment that embraces luxury technological products. More specifically, one of LG’s more recent products, the Curved OLED Cinema 3D Smart TV (product 55EA9800), targets the high socio-economic members of society who live a luxury lifestyle and are seeking a flamboyant viewing experience. The acronym OLED, which stands for “organic light-emitting diode”, is essentially powered by excitation of electrons in fluorescent compounds on organic surfaces (i.e. OLED technology) (Tsujimura, T. (2012). OLED display: Fundamentals and applications. Hoboken, N.J: Wiley.). The overall market for the OLED Smart TV is not limited to brand loyalists. In summary, the OLED Smart TV will most likely target city-dwellers who earn approximately $90,000 or greater per year, watch television on a regular basis and are looking for an enhanced, flashy entertainment experience.
In specific, the new technology within the television industry is the 4K TV. Just like cell phones, televisions are relatively new in the world, but I can 't think of one person I know in my life that doesn 't own at least one. Some people spend thousands of dollars on these things just to watch a movie with their family or a favorite show. Now why do we spend all of this money on yet another hunk of metal and glass? We do this because of the way these things are advertised. We see commercials for the brand new Samsung or Sony or LG television that is the first in its class or riveting viewers across the country, and in our heads we think," Well I want to be riveted, I want the first in class 4K TV." Advertisements are made to make us want things that we don 't have and a lot of the time, that we don 't need. Televisions are no exception to that. The funny part about this section is that we see these advertisements normally on the TV that we already own, but we have it set in our heads that we need the next step up. It 's amazing how these things work to make us go over the edge to have whatever is the newest thing on the
Choose an emerging technology within your field of study. You should write an essay of no more than 2000 words entitled “Towards the Future”. In this essay, you should: -
The digital evolution began to transpire on November 1, 1998. Since then there have been many other forms of digital technology adopted by our society and digital television quite possibly is next. “The speedy conversion to digital technology will have profound interest benefits, permitting efficient spectrum use, optimizing the development of new technologies and services to consumers, and fostering diversity and competition(FCC).
First of all, the computer’s role in society has increased significantly throughout recent years. In the past, a computer was mostly used for minor tasks, such as typing a paper or playing a game for leisure. A child could rarely be found sitting in front of a monitor screen, and they usually didn’t even know how to operate the machine. Software games were on the market, but were not very popular for purchase. Usually the more developed households and higher-class families were the ones that contained a computer at home, but mostly adults were found to be the users. Many families found it easy to do without one, as they were mostly used for typing, and typewriters or handwriting took their place. In the past, computers went without the Internet, were extremely slow, and weren’t capable of much of anything.
Gome Electrical Appliances: Competing for Channel Leadership tell us a story about the legendary development of Gome Electrical Appliances. Its low price sales strategy and the countermeasures toward the price control of the color television price alliance to maintain channel leadership. This case analysis identified two major problems of market strategies Gome took in the channel leadership battle, provided two recommendations, and then analyzed the feasibility of the recommendations.
There is no doubt that computers are firmly implanted in our nation’s daily existence. Everyday I use a computer at least once, either writing a paper, surfing the Internet or checking my e-mail. On a recent trip to the library to do research I was quickly escorted by a librarian to the variety of computer databases, which are the fastest and most current source of information I found a survey in Statistical Abstracts of the United States comparing students use of computers in kindergarten through college from 1984 to 1993. A total of 27.3% of students used computers in schools in 1984, while a total of 59.0% used computers in 1993. This shows a steady rise in scholastic computer use and these figures are probably greatly inflated by now in 1997.
The computer evolution has been an amazing one. There have been astonishing achievements in the computer industry, which dates back almost 2000 years. The earliest existence of the computer dates back to the first century, but the electronic computer has only been around for over a half-century. Throughout the last 40 years computers have changed drastically. They have greatly impacted the American lifestyle. A computer can be found in nearly every business and one out of every two households (Hall, 156). Our Society relies critically on computers for almost all of their daily operations and processes. Only once in a lifetime will a new invention like the computer come about.
computer. The electronic computer has been around for over a half-century, but its ancestors have been around for 2000 years. However, only in the last 40 years has it changed the American society. From the first wooden abacus to the latest high-speed microprocessor, the computer has changed nearly every aspect of people’s lives for the
In the year 1977 computers went on sale for the national public. Today in the year 2004 computers with connection to the internet are an essential item to have in the household. Accountants and typists are no longer the only ones buying computers. Age does not matter. Everyone needs a computer in the household. Computers help all kinds of people. Meeting different people’s needs, therefore computers are a useful tool for all age groups. Children, teenagers, adults, and senior citizens all can use the same computer, but they all use the computer for a different purpose.
In the modern society, computers play an influential role in our lives in many ways. Actually, they have taken an essential part of our lives and have become an inseparable feature in our way of life. They have reached to a point where someone can freely say that living without a computer is similar to living in an environment without air to breath. They have become very common, appearing in every environment and fields such as medical, government, business, international offices, and in many family units. Among the few inventions that almost lay a hand on our lives, is a computer. It has brought radical changes in our habits of thoughts, communication, in performances and in writing. It has also brought revolution in the globe both culturally and socially benefiting human beings in a number of ways. Over a half of a century, computers have been there but peoples’ behaviors came to be converted in the last 400 years (Financial Daily, 2010). Majority of things are nowadays accomplished with only a click of a mouse. To create and spread its awareness together with understanding its numerous advantages, computer studies have been made mandatory in every level of education. The paper will examine how computers have impacted personal lives by elaborating both advantages and disadvantages associated with computers.