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compability in diffusion of innovation theory
compability in diffusion of innovation theory
applying diffusion of innovation theory
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Diffusion of Innovation (DOI) Theory, developed by Rogers in 1962, is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product spreads through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product. Adoption means that a person does something differently than what they had previously. The key to adoption is that the person must perceive the idea, behavior, or product as new or innovative. It is through this that diffusion is possible (Boston University of Public Health, 2013).
Diffusion of Innovation (DOI) Theory has been used successfully in many fields including communication, agriculture, public health, criminal justice, social work, marketing, and nursing (Boston University of Public Health, 2013; Doyle, Garrett & Currie, 2013 ). There are five adopter categories: (1) innovators who want to be the first to try the innovation and counts for 2.5% of a specific population, (2) early Adopters who represent opinion leaders and counts for 13.5%, (3) early majority who are rarely leaders, but they do adopt new ideas before the average person and counts for 34%, (4) late majority who are skeptical of change, and will only adopt an innovation after it has been tried by the majority and counts for 34%, and (5) laggards who are bound by tradition and very conservative, and counts for 16%. The stages of innovation adoption include awareness of the need for an innovation, decision to adopt (or reject) the innovation, initial use of the innovation to test it, and continued use of the innovation. There are five main factors that influence adoption of an innovation: (1) advan...
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...ions model, Parrinello (2012) described the process of implementing new guidelines to screen for metabolic syndrome in a suburban psychiatric day treatment hospital. Guided by Rogers' diffusion of innovations model, Schaumberg, Narayan, & Wright (2013), developed, implemented, and evaluated a new evidence based practice project, Advanced Practice Nurse (APN) Psychiatric Bridging Intervention. By successful implementation of APN, clients required only 30-minute for initial psychiatric evaluation appointments compared to the typical 60-minute appointment. Moreover, Peeters, de Veer, van der Hoek & Francke (2012) examined the applicability of four perceived attributes in Rogers' diffusion of innovations model, which may influence the adoption of home telecare by elderly or chronically ill people, relative advantage, compatibility, complexity and observability.
Gershon, H., & Pattakos, A., (2004). Creating market opportunities: Innovation is key. Journal of Healthcare Management, 49(1), 9-11.
‘’The tipping point’’ by Malcolm Gladwell, how little things can make a big difference explains why certain products or movements spread very quickly while others fade into the unknown. In the book ‘’the tipping point’’, includes fascinating anecdotes and many real life examples of how ideas spread and become popularized. The book overall is extremely easy to follow and is very educational. It’s organized and can draw the reader into the book and essentially agreeing with Malcolm’s main idea. While reading the book ‘’the tipping point’’, it offered me new perspective in seeing how everything comes together. Little things can make a big difference and the book was able to offer me a helpful perspective of considering human behaviours. Generally,
There seemed to be hardly any difference in the volume of office visits for the patients who used an electronic messaging program with a patient portal, based on a retroactive research of 2,357 adult primary care patients in Mayo Clinic’s Rochester, MN. The research was from April 2010 to August 2011. The researchers stated in the study that the portal has actually been promoted in order to reduce expenses on appointment setting up as ...
Innovations are communicated through channels of communications and may or may not be adopted over time by the social system who will deem a certain innovation as necessary, useful or not (Rogers,
Long-term care has been slow to utilize telemedicine for the following reasons; A lack of funding for updates, not knowing how to install or use telemedicine in long-term care, worries over conflicts of interest, staffing turn over, lacking knowledge to control telemedicine, customers often lack knowledge of new technology, and the facilities and customers are unaware of the available technology relating to long-term care (International Federation on Aging Global Connections, 2012, p. 8). The biggest barriers
After telepsychiatry was implemented into the respondent’s Emergency Department and physicians and nurses were in constant contact with a mental health professional, and became accustomed to its use, they began to get a greater understanding of the issues facing a mental health patient. Subsequently, the use of telepsychiatry decreased over time. The decrease in use of telepsychiatry, decreased the costs incurred by the facilities because many insurances do not cover telepsychiatry.
Everett M. Rogers, creator of the theory, states “diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system,” (Rogers 1995). According to Rogers, the four main elements to diffuse the new idea are the innovation, communication channels, time and context. The characteristics an innovation needs to succeed are relative advantage, compatibility, complexity and trial-ability (Rogers 1995). The ET Assist is more likely to succeed if the communication channels are clear and open. Mass media channels like the Home Shopping Network or QVC are more effective in creating knowledge of the product. Interpersonal channels are more helpful when the attitude about the product needs to change, in turn influencing other patients and families to try the product. Rogers refers to this influential thought process as the innovation-decision process, “a mental process through which an individual passes from first knowledge of an innovation to forming an attitude toward the innovation, to a decision to adopt or reject, and to confirmation of this decision,” (Rogers 1995). In order for future buyers to become invested in this product Roger installed a five-step process to decrease uncertainty about an innovation’s expected lifespan. First, it is imperative for students to educate patients and families about
The most prominent of those scholars is Everett M. Rogers who is considered to be the foremost authority on the diffusion of innovation theory. He published his first book The Diffusion of Innovation in 1962, in it he compiled about five hundred different studies conducted by other researchers and from that he postulated that a unifying theory could explain why, how and at what rate innovations would be adopted by a certain culture (Singhal 2003). E.M. Rogers as stated compiled other people’s research, which were predominately surveys of individuals, from that research he was able find the elements that he believed had an impact on diffusion. One of the strengths of this theory is that it can be used on an individual, group, or some other social order, which makes it qui...
Spurgeon, P., Burke, R. J., & Cooper, C. L. (2012). The innovation imperative in health care
According to Steven (2010), ideas are a connection of networks. These networks are created in the most unconventional places such as coffee shops and conference rooms. Most good ideas happen when people congregate together and share their interests, their mistakes. A lot of important ideas take time to come to fruition. This is because resources may be limited, not enough interest is generated. This paper is discuss the different sources of innovation, the trends and forecasts that can affect the healthcare industry and the role that disruptive innovation plays in the healthcare industry.
Mandeville, T. (1998). An information economics perspective on innovation. International Journal of Social Economics, 25 (2), 357-364. Retrieved March 11, 2011, from: http://www.
Utterback, A. M. (1996). Mastering the dynamics of innovation. United States of American: Harvard Business Press
This definition has extended the power of the theory to explain different types of disruptive innovations across a wide range of industries (Schmidt and Druehl, 2008).
Kelley,T. (2005, Oct.). The 10 faces of innovation. Fast Company, 74-77. Retrieved 6th March’ 2014 from http://web.ebscohost.com/ehost/detail?vid=9&sid=1d6a17b7-c5f7-4f00-bea4 db1d84cbef55%40sessionmgr10&hid=28&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=18386009
Innovations are basically when an specific idea is transformed into a better idea(Quinn p.287). According to Quinn, the best innovations come from teamwork. This means that when a managers is able to develop creative thinking among his employees, the value of the organization increases. Nonetheless, there are several barriers to creative thinking. Some of the barriers could be either cultural or personal. Cultural barriers are those barriers that keep society in their usual lifestyle. For instance, same sex marriage could be a cultural barrier since it is not accepted in most religions. “If we are able to diminish our cultural barriers to creative thinking, we enhance our abilities to think differently and develop skills for creativity (Quinn p.290).” Many ideas may not be accepted by society at the beginning, but at the end, that 's what makes someone unique and trendy. Similar to cultural barriers, personal barriers are those that make people fear failure and those barriers that are against an individual beliefs. Examples of personal barrier are Resistance to change, fear of making a mistake, fear or failure or looking foolish, inability to tolerate ambiguity or to relax, tendency to judge rather than to generate ideas, self- criticism, conformity, stereotyping, lack of information (Quinn