Competitive Global Market: THe Case of Novartis Pharmaceutical Corporation

1098 Words3 Pages

In 2014 Novartis Pharmaceutical Corporation (NPC) took the first place on the DiversityInc Top 50 List (DiversityInc, 2014). More than twelve hundred companies participated in the annual survey, but only 50 companies were nominated. NPC, a company with more than eight thousand employees, was able to achieve this result because of creative initiatives and strong leadership support. Thus “the executive leadership team’s annual performance-management goals include a 20 percent weighting toward people-related objectives, which have specific diversity objectives”. Company has the Diversity & Inclusion department and the Executive Diversity & Inclusion Council. This department helped develop a strategic planning process and build diversity-training curriculum. Rhonda Crichlow, Vice President and U.S. Head of Diversity & Inclusion at NPC, says that “company believes that diverse backgrounds and experiences bring value in many ways, by helping us address the needs of patients and customers, enhancing immeasurably our work environment, and enabling all associates to contribute fully, maximize their potential, and ultimately succeed in meeting our business priorities”. Unfortunately EchoStar does not share the point of view of the DiversityInc Top 50 List winner, paying little attention to the issue of diversity. Measuring Impact According to the HR department, EchoStar has not been conducting any surveys related to diversity in the workplace for more than five years. The company does not have any statistics about minority and ethnical groups, and diversity is not mentioned in any annual reports provided to the employees or the public. For the company with more than four thousand employees such situation is unacceptable. This poor diversity... ... middle of paper ... ...wide diversity survey. Another proposal with the goal to attract new customers is for EchoStar to develop a completely new marketing strategy aimed at different demographic groups by airing targeted commercials. All these initiatives will attract more stakeholders, diversify customer base, and improve financial standing. Conclusion A diverse workforce is one of the greatest strength in a competitive global marketplace. EchoStar must be committed to fostering a culture that honors mutual respect and collaboration. After implementation of managing diversity initiatives Ortho Pharmaceuticals saved $500,000 from decreasing turnover rate among women and ethnical minorities (Taylor & Blake, 1991). This is a good example of how well developed diversity initiatives not only make employees feel appreciated and respected, but also positively impact financial bottom line.

Open Document