The massive technological advances in the last 30 years have brought about very stiff competition in the realm of digital technology. In the mid to late 2000’s, the smartphone and exploded into the arena of technology competition; yet soon after, the tablet, such as Apple’s iPad, entered the arena as well. In the last few years, Samsung and Apple, who both develop similar mobile technology, have been competing against each other. February 19th, 2014, Samsung released a TV commercial for their tablet, the Galaxy Tab Pro 10.1 in attempt to compete with Apple’s iPad Air, by creating a parody of Apple’s ad. The commercial begins showing a pencil on the edge of a black table with a black background, so all that is visible is the pencil and a silhouette of the table. A narrator is talking about different ways pencils have been used such as cheating in golf and playing ceiling darts by students, as opposed to the iPad advertisement, telling the useful ways pencils have been used. The camera slowly zooms in and tilts, revealing an iPad Air behind the pencil. as the camera continues to rise, yet another device is revealed behind the iPad, the Samsung Galaxy Tab. The ad later shows off the higher quality display, and multitasking capabilities it contains, hence the ad’s name “Multitasking, Redefined”. The claim of the ad is that Samsung’s tablet is thinner, has a higher quality display, and superior software features. The audience of Samsung’s commercial is their own current consumers, or people who don’t care much for Apple’s products, mainly because of its appeals through pathos and logos.
Samsung’s TV commercial for their recent product, the Galaxy Tab Pro 10.1, has the most obvious appeal to pathos, or emotion. Apple created a very cle...
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...n from their mistakes and create advertisements that are directed toward their competitors’ consumers, rather than their own.
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James, Missy, and Alan P. Merickle "Chapter Two / Examining Thinking and Analyzing Argument."Reading Literature & Writing Argument. By Missy James. Custom Edition for Oklahoma City Community College. New Jersey: Prentice Hall, 2008. 18-19. Print.
The Onion’s mock press release markets a product called MagnaSoles. By formulating a mock advertisement a situation is created where The Onion can criticize modern day advertising. Furthermore, they can go as far as to highlight the lucrative statements that are made by advertisements that seduce consumers to believe in the “science” behind their product and make a purchase. The Onion uses a satirical and humorous tone compiled with made up scientific diction to highlight the manner in which consumers believe anything that is told to them and how powerful companies have become through their words whether true or false.
Palmer, William. "Rhetorical Analysis." Discovering Arguments: An Introduction to Critical Thinking, Writing, and Style. Boston: Pearson Prentice Hall, 2012. 268-69. Print.
There are many examples of strong argumentative writing in the second half of the book Everyday Arguments. Topics of writing examples include today’s college student, the internet, sports, earning your living, diet, and reading popular culture. Of the writings, two stood out as notable works to be critiqued; Who is a Teacher, and Thoughts on Facebook.
Ramage, John D., John C. Bean, and June Johnson. Writing Arguments: A Rhetoric with Readings. 9th ed. Boston: Pearson Education, 2012. Print.
Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention?
Crusius, Timothy W., and Carolyn E. Channell. The Aims of Argument: A Text and Reader. Boston: McGraw-Hill, 2003. Print.
White, Fred D., Simone J. Billings. The Well-Crafted Argument: A Guide and Reader. Boston: Houghton, 2002.
Writing Arguments. Fifth ed. of the book. Ed. John Ramage, et al.
Lochhead, Carolyn. A Legacy of the Unforeseen. 2006. Elements of Argument: A Text and Reader. By Annette T. Rottenberg and Donna Haisty. Winchell. Boston, MA: Bedford/St. Martins, 2009. 706-10. Print.
The author begins his argument by retelling the story of his youth to build his ethos but the results are poor as it presents more questions on how he is a credible source on this argument as his only evidence is his own story. However, through the same means his pathos is built as his anecdote conveys feelings in the audience, making them more willing to listen. Graff finally, gives a call to action to schools to use students’ interests to develop their skills in rhetoric and analysis, which reveals the logic behind his argument. The topic about how students are taught rhetoric and analysis brings interest but with an average argument only built on pathos, a low amount of logos, and questionable ethos it can fall on deaf
or part of an advertisement on TV, it captured your attention and added emotion and
In this century, there are too many new technologies such as cars, televisions, computers, video games; and many more are coming before we can catch up. As you can see, advertisers have their way to announce and present their advertising to make you want to tryout and want to own one of their products.
However, while writing the argumentative essay, it took much more than just asking myself a simple question. Since the topics of my body paragraphs were so diverse, I was forced to work harder at picturing the connections between all three of them. While I knew writing the process essay was difficult, when I began writing the argumentative essay, I knew it was going to be much more challenging. Nevertheless, after the paper was finally complete, my ability of writing transitional sentences was increasingly better due to the difficulty. Furthermore, I never would have examined so closely how to relate the ideas of college athletes’ monetary compensation to lawsuits being filed over disputes of unfairness (“Paying College Athletes” 3). Not only did the process essay help further my knowledge of transitional sentences, but the argumentative pushed it to the next
Inch, Edward, Barbara Warnick. Critical Thinking and Communication: The use of Reason in Argument. 4th ed. Boston: Allyn and Bacon, 2002.
Research and Argument are probably two of the most interesting forms of writing and literature to learn about, to me, because I am a person who is critical and a perfectionist. I first realized this when I was peer reviewing and editing a friend’s paper during my freshman year of high school. During this process, I wrote some many notes on their paper that at the end, you could have almost mistaken the paper as a piece of modern art. Arguments, on the other hand, are completely different. Arguments all I need to believe in something are facts and that the argument sounds logical. So, it was interesting to learn about the three main modes of persuasion in this class.