The Coca-Cola Company
The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola. The Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. (www.wikipedia.org)
Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries (but we will focus on the Coca-Cola Can Production for this project). The first international bottling plants opened in Canada, Cuba and Panama in 1906.
The Coca-Cola Cans are manufactured as either 250ml or 330ml cans:
250 ml 330 ml
Coca-Cola uses its 3 E approach to design:
Efficiency Improving packaging efficiency through eliminating raw material use or light weighting (e.g. Aluminum Can Design); using less packaging material
Effectiveness make sure that materials used are safe and resourceful over their entire life; recyclable consumer packaging
Eco-Innovation Designers strive to develop new environmental technologies that enable responsible packaging innovation; recycling friendly'
Some of Coca-Cola's bottling partners are:
Coca-Cola Enterprises which produces (by population) for 78% of USA, 98% of Canada and 100% of Great Britain (but not Northern Ireland), continental France and the Netherlands, Luxembourg, Belgium and Monaco.
Coca-Cola FEMSA, S.A. de C.V. which produces (by population) for 48% of Mexico, 16% of Brazil, 98% of Colombia, 47% of Guatemala, 100% of Costa Rica, Nicaragua, Panama and Venezuela, and 30% of Argentina.
Coca-Cola Hellenic Bottling Company S.A. which produces (by population) for 67% of Italy and 100% of Armenia, Austria, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Lativa, Lithuania, Macedonia, Moldova, Nigeria, Northern Ireland, Poland, Republic of Ireland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Switzerland and Ukraine.
Coca-Cola Amatil which produces (by population) for 98% of Indonesia and 100% of Australia, Indonesia, New Zealand, South Korea, Fiji and Papua New Guinea.
(www.wikipedia.org)
There are more than 300 Coca-Cola bottlers around the world and most of the bottlers are independently owned and not controlled by the
Coca Cola is more interested in penetrating all markets and is willing to invest heavily in areas that will support distribution to emerging markets like South Africa. Coca Cola does this by establishing bottling plants as close to their consumers as possible. This puts the production and distribution (and jobs) directly in the hands of the local territories; this allows communities to be invested in the success and distribution of Coca Cola. As an example; in South Africa they have the first all-Black managed bottling plant which has won Coca Cola a tremendous amount of respect and continues to perpetuate brand loyalty in that region. This Model has allowed Coca Cola to expand to 56 countries with 160 plants alone on the African
Coca-Cola Amatil (CCA) is one of the largest bottlers of non-alcoholic ready to drink beverages in the Asia pacific region and one of the world’s five major Coca-Cola bottlers. CCA operates in many countries including Australia. CCA’s diversified portfolio of products includes carbonated soft drinks, spring water, sports, and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea. Mount Franklin is one of the largest water brand of Coca-Cola
Atlantic Packaging Products Ltd., focused on delivering quality sustainable packaging products to large and small customers which is a privately owned company that has been in business since 1945, when Abraham Granovsky and his son Phil first opened the actual facility in Scarborough, Toronto (Atlantic Packaging Products Ltd, 2016). They use recycled corrugated products for packaging which helps reduce the overall environmental carbon footprint. By choosing these packaging products we reduce the amount of trees used and the greenhouse gas emissions. In the actual facility they compare recycled corrugated vs virgin paper products which proves that virgin paper reduces the number of mature trees that are harvested and in turn positively affects environmental factors like water usage and brings a change in the packaging waste from landfills. Packaging products which are 100% corrugated, compared to virgin fiber paper, saves more than 4 billion gallons of water per year (Atlantic Packaging Products Ltd, 2016). North American Industry Classification System (NAICS) Canada is a departmental standard which classifies Atlantic Packaging Products Ltd under the pulp, paper and paperboard Mills industry (NAICS 4). They deliver a complete packaging solution which goes ahead of cardboard boxes, and gives customers products and services they need from their packaging supplier (Atlantic Packaging Products Ltd, 2016).
The Coca-Cola Company is one of the world’s leading drink organizations. Its red and white
The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
This business venture will penetrate the disposable food packaging industry, like paper, plastic, and Styrofoam food packaging. The chosen product focuses on paper-ware products, these types of products are prevalent particularly to food and beverages industry. According to the report entitled “Paper Cups and Paper Plates Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022,” The global paper cups and paper plates market reached a value of more than US$ 104 in 2016. It is expected that market will propel growth in the future due to increasing demand. Food packaging, like paper and Styrofoam is considered as a necessity especially to its main consumer of the food packaging industry are food kiosk, stands, and restaurants, since all people buy and consume food and drinks, cups, plates and other food packaging.
PepsiCo, Inc., best known for its top selling cola, Pepsi, and the Coca-Cola Company, best known for its popular soda, Coke, have dominated the top spots in the beverage industry for decades in the domestic market and also in the international market. Both companies sell their products worldwide. They have strategically followed a business plan that has kept them on top and created a gap between their company and other competing beverage companies for many years.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
regional bloc. These brands include Azam energy drink and Lavita soft drink from Uganda which are taking up the market share traditionally controlled by Coca cola company products. Further, Coca cola bottling companies in Uganda and Tanzania enjoy lower taxes in their countries making their products more affordable unlike their counterparts in Kenya, and this has led to transshipments from those countries leading to intra bottler’s competition. Another factor contributing to the proliferation of brands within the local market is the influx of cheap imports from countries in the Asian continent. This has introduced even more brands in an already overcrowded market. Therefore, this means that the soft drink industry is one of the sectors of the
Packaging mirrors the image and uniqueness to the consumer about a company while branding a product (Mishra and Jain, 2012). Today’s consumer never differentiates the consumer product from its package, where they look the package also as a part of that product (Ahmed et. al., 2005). Packaging plays a vital role of protecting the product inside and attracting the consumer outside. Packaging has a significant part in allowing products to respond to the demands and needs of modern consumers. Packaging is a vital opportunity to build new brands or reinforce and add value to a positive experience of an existing product or brand. It also plays an important role in creating a product brand and in communicating with
This proven track record for the company can be attributed to a number of factors, the first which is relatively crucial is the company's secret formula for Coca-Cola, which comparably tastes better than what competition has to offer in the market. The company's ability to come up with new products while at the same time reinventing the old products has offered them a competitive edge over their peers. The company boasts of having the world's most diverse and comprehensive distribution networks, this offers them accessibility to billions of people in areas that would prove rather difficult for their peers to distribute their products. The African continent has been cited as an excellent example, it is more often than not to see a distribution outlet for coke on a remote location on the continent
The Coca-Cola company was founded in 1886 by John Pemberton, a Civil War veteran and Atlanta pharmacist. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Jacobs’ Pharmacy put it on sale for five cents a glass and named it Coca-Cola. This “inspired curiosity” has now grown to be the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. In 1906 Coca-Cola opened bottling plants in Canada, Cuba, and Panama. Today they produce nearly 400 brands in over 200 countries. More than 70% of their income comes from outside the U.S. (1). This paper will focus on an analysis of operations of the statement of cash flow reports and a vertical and horizontal analysis of the consolidated balance sheets. Also an analysis of the global financial condition of the Coca-Cola Company and the value of goodwill and other intangible assets will be discussed.
Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca-Cola is the leading provider of soft drinks in the world. It not only has the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola 's ability to distinguish itself as a quality provide. Coca cola has its market presence around 200 countries. Every year, The Coca-Cola Company launches hundreds of new products to meet the ever-changing tastes of consumers around the world. In 2014 alone, the company launched more than 450 new products. These recently launched beverages cover a wide selection of categories, including sparkling (Sprite Cranberry, a seasonal drink sold in North America), ready-to-drink coffee (a new offering from the popular Japanese brand Georgia), juice drinks (del Valle Peach Nectar from Brazil and Minute Maid Pulpy Pear from China), enhanced water (Aquarius Delight from Argentina) and a new beverage made from organic fruit (ViO Bio Limo from
Coke Facts The Coca Cola Company Coca Cola India: Key Facts - Coca Cola Business, website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml