Coca-Cola and CCE Strategically Advance and Strengthen Their Partnership

Background of the article and its relevance to the course content

Atlanta-based Coca-Cola Co. is the world's largest beverage company. They have almost 500 brands which are sold in more than 200 countries at a rate of nearly 1.6 billion servings a day. Through the world’s largest distribution system, Coca-Cola Enterprises Inc., The Coca-Cola Company allows consumers in more than 200 countries the opportunity to enjoy their sodas, juices, and sparkling beverages every day.

Coca-Cola Enterprises Inc., also based in Atlanta, bottles and distributes the majority of the beverages that the Coca-Cola Company creates as products. Coca-Cola Enterprises Inc. is the largest marketer, distributor, and producer of nonalcoholic can and bottle refreshments in the entire world. As a conglomerate, Coke produces billions of dollars in revenue every year. Some of their beverages include Coca-Cola, Diet Coke, Sprite, Fanta, Coca-Cola Zero, Dasani, PowerAde, Vitamin Water, Coffee, and Minute Maid juices.

According to the February 25th issue of ‘Business Wire”, The Coca-Cola Company (NYSE: KO) and Coca-Cola Enterprises Inc. (NYSE: CCE) announced that they had entered into agreements that would “strategically advance the Coca-Cola Company system in North America and ultimately expand Coca-Cola Enterprises European business.” In the proposed transaction, The Coca-Cola Company would essentially acquire Coca-Cola Enterprises’ entire North American business which is responsible for roughly 90 percent of bottler distribution in the United States and Canada. At the same time, Coca-Cola Enterprises agreed in principle that they would acquire The Coca-Cola Company’s bottling operations in Norway and Sweden and have the right to also acquire The Coca...

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...ze on culture strengths and manage culture tensions proactively. Identify the cultural aspects that could be the source of clash and productivity drain that need paying attention to. Assess the risks of culture differences during mergers and acquisitions and make informed decisions about the degree of integration of groups with different sub-cultures. Additionally, use leader behaviors as levers to shape a culture that supports the future needs of the new entity and keep productivity and morale and retain talent.

Works Cited

Anonymous (2010, February 25,). Coca-cola Company and coca-cola enterprises strategically advance and strengthen their partnership. BusinessWire. doi: 1970344471

McWilliams, J. (2010, March 14). Coke’s integrity shaken for some. The Atlanta Journal-Constitution.

Want, J. (2007). Corporate culture (1st ed.). New York: St. Martin’s Press.