In the middle of the twentieth century, mostly during the 1950’s and the 1960’s, smoking was more prevalent and smoking advertisements were more common as well. In the 1950’s, people didn’t know that smoking caused lung cancer and various deadly diseases. One technique that cigarette advertisements in the 1950s advertised their product was to use the doctor as a spokesperson and say their cigarette was the “doctor’s preference.” Doctors (the image of health) could be associated with cigarettes because people did not consider cigarettes unhealthy. One example of a cigarette company that used this advertising technique in the 1950’s was Camel. Camel’s advertisement’s use of the doctor as a spokesperson and doctor preference, choice of images, simple English, weasel words, an analogy, parallelism, and the needs it claims to satisfy help promote the product as a “healthy” cigarette.
Camel’s advertisement aims to sell their product to people who currently smoke, but are not currently smoking Camels cigarettes. However, the advertisement also appeals to nonsmokers who are interested in smoking. However, the ad does not appeal to nonsmokers who are uninterested in smoking because there is nothing in Camel’s advertisement that promotes smoking in general, it says that Camels cigarettes are preferred by doctors. The target audience is older children and adults (whoever smokes). There is no price listed on the advertisement so it appeals any income level. This advertisement aims at both genders because the ad contains a picture of a male smoking and a female smoking. The ad targets white people more than other demographics because both people pictured are white. All education levels are in the target audience because the ad does not ap...
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...Doctors promote healthy habits and in this ad the doctor is promoting Camels cigarettes. Therefore, the ad is associating their cigarette with health even though the advertisement doesn’t say that the cigarette is healthy.
Overall, Camel’s advertisement is very effective at selling its product. The colors in the ad stand out and the images of people smiling promote a better product. Using the fact that “more doctors smoke Camels than any other cigarette brand” is the ads most effective advertising technique because people look up to the doctor. The language that describes the doctor helps promote the doctor and since the doctor is promoting the product, it helps promote the product. Since the target audience is smokers or people considering starting to smoke who trust in doctors, the ad Camels produced is effective at reaching the audience they wanted to reach.
The second thing you notice in this ad is the spokesperson. It’s a nice looking, slim-shaped White lady. She’s dress in a gold short dress and also very pretty. She could attract attention from anybody of any sex or race, but I believe she is try to grab the attention of young white teenage men. I think they are trying to say that if you smoke these cigarettes you could get a woman like the spokesperson in this ad. Some people like things that represent beauty, and that she is, and she also represents the cigarettes. She’s carrying a carton of these Turkish Gold Camel Cigarettes and in a way it looks like she is trying to sell these cigarettes. They also have this glow of light around her and the box cigarettes next to her. Something else I notice is that the lady is dressed in like clothes from the 60’s or 70’s. Although these cigarettes have just hit the market, they try to use the mature look to make you feel like it’s something that’s been around for a while.
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
It was created by a man named R. J. Reynolds, as a part of a larger campaign to make people believe that cigarettes are safe. They ran from 1940 to 1949. Each advertisement in the series stated, "More Doctors smoke Camels."
The young professionals are not only the focal point in the center of the image, they are also considerably larger than any other element, taking up almost two thirds of the illustration. This drives home the point that younger individuals truly are targeted by this ad. Additionally, the RJ Reynolds company gave the primary slogan “Salem Spirit” a very large and easily legible font, ultimately making it the only text in the image truly discernable from a distance. Clearly, the advertisers want viewers to place greater importance on these two items than on anything else in the picture. The truthful information, in other words the Surgeon General’s Warning in the lower left part of the image as well as the potentially harmful contents of each cigarette just above it, is noticeably smaller and thus deprecated. This coerces the target audience into focusing on the positive impact that Salem cigarettes will have on their lives while deceptively drawing attention away from the
The purpose of the advertisement is to stop smoking.Here, the intended audience is parents, one who are
This disturbing anti-smoking advertisement just makes a smoker want to rewind the last 5 years of their life and toss that white stick offered right out the window. It shows a self-rolled cigarette unravelled showing the “inside” of a smoker’s body. Along the top states, “Every cigarette rots you from the inside out.” And across the bottom it displays “Search ‘Smokefree’ for free quitting support.” The background looks like it would be the top of a picnic table. Tobacco shavings are scattered around the opened cigarette of rotting human insides. This gruesome ad is from Public Health England (PHE) a health awareness agency stationed in England. This advertisement portrays rhetorical appeals with vivid rotting human
The advertisement helps support and raise awareness for anti-smoking and it also gives the message of how much harm it can do to a person. Since 480,000 people die by smoking and 42,000 die by second hand smoke, the advertisement can help save thousands of lives. Overall, It is a very successful advertisement because of the use of the three rhetorical appeals: logos (logic), ethos (credibility), and pathos (emotion). There might not be a strong logic in the ad, but it is very strong in credibility and emotion. The advertisement will make anyone think twice about smoking which is another reason for it being successful. Is it really worth risking your life for a three inch
The first point is the advertisement has an effective pathos. The picture describes the emotions on people who are smoking. It shows a man who is dying from smoking, which has a bad health. The picture will keep the person think about the emotions or feeling for the people who smoke. The advertisement shows that smoking will lead to many diseases
Laird, Pamela, “Consuming Smoke: Cigarettes in American Culture.” University of Colorado at Denver. Author of Advertising Progress: American Business and the Rise of Consumer Marketing. 1998
...ercial has effective qualities using Pathos as the main resource to move their audience of young teens. The people in the commercial are relatable and don’t seem completely out of place which put a sense of realism in the commercial. The Pathos is strong to the point where it makes people feel disgusted because the awe of someone actually agreeing to peel off their skin for a pack of menthol cigarettes. It’s short and to the point and carries a serious tone throughout the commercial. It can be argued that there is also ethos because the campaign is being led by the FDA. There is no mention of this until the end and it is never said. It adds to the logos more because the FDA supports the fact that menthol and regular cigarettes harm skin. The pathos and logos support each other in the fact they both contribute that cigarettes cost not only money but a smoker’s skin.
The intended target audience has varied a lot the past century. Cigarette use within the United States military increased significantly during their entrance into World War l, in 1918, because several tobacco companies began targeting military personnel because soldiers used cigarettes as a physiological escape from the horrors of their daily lives. However, women were also especially targeted during the years of war in America, as most consumer goods were aimed at women since the majority of men were at war. To begin with, women were portrayed in cigarette ads as non-smoking admirers of smoking men, however, by 1927 cigarette adverts with women smokers began to appear in women’s magazines. In the years that came, brands such as Marlboro, continued to attract the female audience into buying cigarettes by using slogans like ‘’Mild as May’’ and altering the product by printing red filters to hide lipstick stains, which they called ‘’Beauty Tips to Keep the Paper from Your Lips’’ and attracted a lot of women, despite the fact that woman smokers were not socially accepted yet. The Marlboro cigarette brand, which was essentially launched as a woman’s cigarette, continually launched advertisement campaigns in order to keep attracting them to their products. Cigarette companies persuaded their audience through beauty themes, by implying they would look great as a result of weight-loss by choosing to smoke cigarettes instead of eating and by using toddlers in adverts to attract attention in the female region through motherhood. An example of this is Appendix 2, from a collection of cigarette advertisements from the time (1951), shows a baby saying, ‘’Before you scold me, Mom… maybe you’d better light up a Marlboro,‘’ this makes w...
Smoking is one of the leading causes of premature death world-wide. Anti-smoking advertisements, such as yours, are meant to inform people of the dangers of tobacco as well as discourage others from developing the bad habit. In order to successfully persuade your audience, the advertisement cleverly utilizes the three rhetorical appeals of ethos, logos, and pathos through its image and implied meanings.
...t that it claims smoking is good for you. However because of its positive tone of words such as “I” “my” make the opinion created in the audiences, minds as something persuasive and to rely on. Whereas, Advert two is not bias, however, it is a fact that “smoking kills”. This strengthens the argument, and the use of impersonal tone and “Alghanim” seems factual and helps persuade the reader that smoking kills. The word “kills” represents the experience of death, entrapment.
The ad I picked, More Doctors Smoke Camels than whatever other Cigarettes, was made in 1946 by R. J. Reynolds Tobacco Company ("More Doctors Smoke Camels"). This was when smoking was not a tremendous element of danger. The tobacco organization particularly needed to elevate their Camel cigarettes to the overall population and that their item was superior to whatever other cigarettes out there in the business sector.
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as