Our world is getting smaller every day due to human intervention. The use of chemicals and modern technologies on our natural world is altering the cycle of life, which has serious ramifications for both the planet and our own health. Animal extinction rates are 1,000 to 10,000 times higher than the natural extinction rate. (Cincinnati Zoo) By the year 2025, 49% of the American population will suffer from a chronic illness that will cost thousands of dollars to treat. (Fight Chronic Disease) Many people, organizations and companies are doing something to help stem the tide. Endangered Species Chocolate is one such company. Through conscientiously sourcing of natural and organic ingredients, using environmentally sound manufacturing practices, and dedicated charitable giving, they are making a difference in our world. Choose natural and organic chocolate for a healthier planet and healthier you. (Chocolate)
Who doesn’t love chocolate?! (Chocolate) This is more a statement than a question that is being posed in the Endangered Species print advertisement. Chocolate historically was a treat only afforded by royalty and the upper class. It was rare and expensive. The overall appearance of the advertisement is simple and direct. The images of fresh, natural ingredients are appealing to a more mature palate. Children would not be attracted to or understand the relationship between chocolate and salt. Cherries are not an overly sweet fruit and in their fresh state, is an acquired taste.
The images of animals on the Endangered Species Chocolate bars are only slices of the whole. The animals they use as graphics are not commonly recognized by children, or for that matter, many adults. They assume a level of education and worldliness with t...
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...ight golden yellow highlight behind the catch-phrase message takes the shape of a bite mark. You are already imagining taking a bite out of the bars displayed before you even read the message.
Over the past few decades we have benefited from the advances science has made in many fields but some things need to remain in their natural state. Our bodies are natural machines, and as such, we should be fueling them naturally. Endangered Species Chocolate has created a line of chocolate products that are not only good tasting, but good for our health along with being beneficial for our environment by ensuring that their ingredients and manufacturing processes meet numerous high standards. This advertisement, while simple in design, sends a direct message that their product will satisfy your needs for a healthy and luxurious treat. What a sweet way to do our bodies good.
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.
The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).
In a society dominated by visual activity, it is not uncommon to be faced with images meant to render a specific reaction. It is the intention of industries to provoke a reaction whether it is mental, emotional, or physical and specifically through the use of ethos, pathos, and logos. Both images displayed, the first by the PETA organization or People for the Ethical Treatment of Animals and the other by UNESCO or the United Nations Educational, Scientific, and Cultural Organization share similar tactics in which they influence their audience’s reaction. As an American animal rights organization that campaigns for the “ethical treatment of animals”, PETA’s most dominant mode of persuasion is especially exemplified by the use of pathos. In an attempt to induce sympathy from the audience, specifically from animal rights advocates, PETA uses the representation of a woman with the pattern of a tiger’s stripes.
Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 2nd ed. New York: Thames and Hudson, 2007. Print.
The Animal Kingdom is a modern exhibit designed to follow the “natural pattern” of an African community. The most eye-popping attraction, the Kilamanjaro Safari, is an open-air, nearly barrier-free animal reserve at Florida’s Walt Disney World. It was a major shift from a cow playground to a zone of care for other wise caged animals. Here, African animals freely roam through acres of savanna, rivers, and rocky hills. The rider is advised to be aware, “You never know what could happen in the wilderness” (Tate 1).
A lot of movies today are not only created for the cause of enjoyment, however frequently bring a solid lesson the director wishes to carry. In the movie Chocolat (directed by Lasse Hallstorm), Vianne defy the idea that the way of life, repute and their related ethical values do no longer make a person morally right. From the beginning of the film chocolate becomes chocolate transforms into an image of enticement and something prohibited. Vienne enters town during the Lent and within the beginning people are afraid to flavor her chocolate because it is prohibited with the aid of their faith. Comte de Reynaud, a religious mayor of the metropolis, begins a campaign against Vienne and her shop. He states that Vienne’s affect is dangerous and that
Firstly we look at the advert which was placed on 3rd March in “every newspaper” in order to promote their new product. It is an established principle that advertisements are invitation to treat rather than offer, Partridge v Crittenden (1988) . However, in the same case Parker L J expanded on the point that if the ‘seller is the manufacturer’, then the rule does not apply. This is because, the manufacturer could potentially make an unlimited amount of chocolate, therefore, the advert the defendant placed, is an offer rather than an invitation to treat.
Staff, E&P. “’Mutts’ Comic and Web Site Are Helping Animals.” Editor & Publisher 2 Feb. 2007. Student Resources in Context. Web. 6 Feb. 2014.
Claire’s Chocolates does not advertise, relying on word of mouth. Their promotional methods, therefore, are based on quality customer service, building customer relationships, high quality products and service delivery (Gronroos, 1994, 4). This creates the experience that makes customers want to talk about their product and this, therefore, creates new customers.
Humans have always been enamored by the beauty and majesty of the wild creatures of the Earth; Asian elephants, the big cats of Africa, and of course the adorable monkeys, apes, and chimpanzees. Capitalizing on the public’s love for these animals, entrepreneurs and business moguls have captured some of these creatures and allowed people to buy an up close encounter with the wild beasts of the world. Some have even trained these beasts to perform tricks for the pleasure of the audience. It is a common scene in the world today for families to spend the weekend at the circus or the zoo, peering in at the lives of the wild animals by whom people are so captivated. However, when adults plan a fun, family outing at these entertainment venues, they may not realize the abuse and neglect they are supporting by doing so. The vast majority are naïve to the horrors lurking under the big top once the crowds have dispersed. The hidden truth, is that wild animals are torn from their families, abused and neglected, and live lives far from what was naturally intended; all this for the love of money, and due to corruption and secrets, they most often get away with it.
"Everyone is influenced by their childhood. The things I write about and illustrate come from a vast range of inputs, from the earliest impressions of a little child, others from things I saw yesterday and still others from completely out of the blue, though no doubt they owe their arrival to some stimulus, albeit unconscious. I have a great love of wildlife, inherited from my parents, which show through in my subject matter, though always with a view to the humorous—not as a reflective device but as a reflection of my own fairly happy nature.
Chocolate or cacao was first discovered by the Europeans as a New World plant, as the seed of the tropical Theobroma cacao tree. In Latin, Theobroma literally means: “food of the Gods” (Bugbee, Cacao and Chocolate: A Short History of Their Production and Use). Originally found and cultivated in Mexico, Central America and Northern South America, its earliest documented use is around 1100 BC. The majority of the Mesoamerican people made chocolate beverages, including the Aztecs, who made it into a beverage known as xocolātl, a Nahuatl word meaning “bitter water” (Grivetti; Howard-Yana, Chocolate: History, Culture, and Heritage). It was also a beverage in Mayan tradition that served a function as a ceremonial item. The cacao plant is g...
With the ever-growing population of animal lovers on earth, a more viable, humane solution for food consumption needs to be made, but why make a solution when there has already been one? Meat consumption has been proven time and time again to be unnecessary, but that doesn’t stop the average person from eating a double cheese burger with bacon. Unfortunately, many people are apathetic to what happens to animals in farm factories and continue to support them by buying their products, however, consumers should consider switching to a vegetarian diet because it’s more humane to animals, less farm factories being built can save the planet from deforestation, and with a proper balanced vegetarian diet anyone can maintain a healthy life without the
Fryer, Peter, and Kerstin Pinschower. "The Material Science of Chocolate." Mrs Bulletin December 2000: 1-5.
The recent product, liquor filled chocolates, is a viable business that can sell if it is implemented professionally. This recent innovation should be able to acquire attention from the market owing to its combination of selling products. Put simply, the liquor-filled chocolates are chocolates that contain alcohol. According to Novellino (2011), chocolate-candy sales summed up to $16 billion in 2008 in the U.S. Furthermore, the statistics on alcohol reveals that liquor sales hit $19.9 billion in 2011.