Children be Aware of Advertisements Business is always changing and growing just like technology, but is it ever going to stop growing? The answer is no. There are so many important aspects to business; in fact, there are too many to name. Growing a business is no easy task, and the first thing to consider is identifying your consumer, or rather target audience. Selling or buying a product is half of the battle. The other half is identifying how you can expand your product to a wider range of consumers. Broadcasting and advertising your product is so critical to business. Take a look at a commercial for automobile insurance, and how many are advertised on television daily. Children are being targeted more than ever. Let us educate our children better and look out for them so they are not suckered by advertisements and their big corporation pitches. Be mindful of the messages children are receiving through the media. Use of technology through the media has skyrocketed. People have more access to media through the use of smart phones. Smart phones have changed the way people look at a successful business. Before, people would have to turn on a television, or the radio to hear about a product. Today anyone can go on their smart phone, type in any popular website, and it will list products and services being advertised. For example, you will see advertisements on websites like MSN, YAHOO, BING, and etcetera. In today’s day and age children have a variety of access to advertisements whether that be of products or services. Children already know what product is hot before it even hits the shelves. Children are one of the biggest targets for businesses because they don’t know any better and lack experience. The messages are being sent o... ... middle of paper ... ... noticed your favorite films always kill of mum and dad?”dailymail.com, Mail online, Web. 2 Dec. 2010. Knorr,Caroline. “Selling to kids tips.” Commonsensemedia.org, Mail online, Web.19 Nov. 2010. Buckingham, David. "Childhood in the Age of Global Media" From Inquiry to Academic Writing: A Text and Reader. Ed. Stuart Greene and April Lidinsky. Boston: Bedford/St.Martins, 2008, 2nd ed. 579-585 Canada, Andrea. “How Much do Companies Spend Marketing Junk Food to Children?” specertified.com, SPE Blog, Web.24 Sep. 2013. Frost, Shelley. “The Disadvantages of Advertising to Kids.”smallbusiness.chron.com, Demand Media, Web.18 Mar. 2010. Nylund, Viktor. “Marketing and Advertising to Children: The Issues at Stake.”theguardian.com, Web.24 Feb. 2014 Clay, Rebecca. A. “Advertising to Children: Is it Ethical?”apa.org, America Psychological Association, Sept 2000: 52 Vo1 31. Print.
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
... child will draw his or her own conclusion that listening to advertising is a very poor way to make choices. Then, as the child grows up, he or she will see for his or herself proof of this idea - it does not need to be shown to the child explicitly.
Comstock, George A., and Erica Scharrer. Media and the American child. Burlington, MA: Elsevier, 2007. Print.
Buckingham, D. (2000) After the Death of Childhood: Growing up in the age of electronic media. Great Britain, Polity Press.
advertising is becoming a bigger role in the lives of youth. Since deregulation in 1984, the money advertisers make off of kids has been increasing by millions each year. kids who don't even have the brain function to make a good choice on what they buy are being targeted as young as 5. As young kids become more accustomed to certain products young, they continue buying them over their whole life. This is what advertisers are causing by targeting the youth. Advertisers are finding that marketing to kids makes a lot of money, the youth believe everything they hear, and the advertising techniques they do today are almost sure to work.
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
This paper will critically discuss the ‘disappearance of childhood’ debate which centres on electronic media and consider why such a debate has come into existence. This essay will critically discuss both sides of the debate that is the disappearance proponents and those who are more optimistic about the effects of technology on the lives of children. In response to both arguments, I will propose that there is a new concept of childhood which has evolved throughout history; this concept is one of changing childhoods for a whole variety of reasons. It is noteworthy that these arguments are developed from American and European opinions and do not necessarily reflect the experience of children internationally.
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
The textbook used in class (Huffman, 2002) describes that “advertising has numerous” methods to hook the individual into “buying their products and services.” The advertising. company surrounds a particular candidate such as a child and immediately sinks their teeth into the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and magazine ads, children are hit by one subliminal message after another. They are shown how this product will improve their status by making them the envy of all their friends.
Over the years, childhood has changed in many ways. With the invention of the printing press and the spread of a print culture, this culture became the causal agent of the rise of childhood. When the print culture was replaced with an electronic medium, it became the primary agent in the decline of childhood (Postman, 1994).
Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...
audience, the advertising industry is charged with several ethical breeches, which focus on a lack of societal responsibility (Treise 59). Child Advocacy groups and concerned parents, among others, question the ethicality of advertising claims and appeals that are directed towards vulnerable groups in particular, children (Bush 31).
The societal culture of advertising plays a crucial role in the way teenagers interact with one another and how they make decisions. Goodman (1997) asserts the average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. At this rate, teenagers are exposed to a vast range of advertisements that create awareness and knowledge of products and services in the market. Moreover, the objective of advertisements is to increase sales and grow profits. Though advertisers are not psychologists, they are aware of strategic techniques that will cause teenagers to be convinced to buy their product.
This makes children’s interest trivial and superficial. For instance, most of children refuse to buy any cheap products. They prefer most famous shop such as H&M, Splash, and Matalan and other brands. This help them to think that the fashionable and people who buy from expensive brand are the best people. As well, it causes them also to communicate with these people only. Thus they will be arrogant and judge people from their forms. In addition, not all parents have the ability to buy from the expensive brand and they try to reduce their spending in order to give their kids they needs and wants. Moreover, several ads seen currently include harmful stunts that kids try to do them. Due to, do not aware and understand the dangerous of it. For example, the ads of Red Bull drink that give energy for people. The company of this drink advertised this drink by famous quote which is “Red bull gives you wings”. Also they are representing this quote in ads. The last bad influence that can considered as the most essential one, is that the advertising can effect self- esteem by makes them feel inferior which weakens the personality of the child. Thus , it causes the kids hate their parents. Due to, the parents do not satisfy their children in the brands they want, food or any other