Children and Media Violence

950 Words2 Pages
bulb-icon

Recommended: Article on children and TV advertising

If I asked you how many people in the united states, children as well as adults, have seen a commercial or advertisement, what would you say? I’m sure many would agree that the answer most people would respond with is; a lot. Let me start off by giving you just an idea of how much media exposure we Americans take in on a daily basis. According to Roy H. Williams, whose Wizard of Ads books contain a large amount of relevant and extremely helpful information on media and Ad exposure and how they influence our society. Americans are confronted by more than 5,000 selling messages per day. Radio, television, magazines, newspapers and billboards floating on an ocean of store signage, posters, point-of-purchase displays and product packaging. All in hopes to gain our undivided attention and ultimately increase their profit through our consumption of their advertised product.

Furthermore, according to a 2010 study commissioned by the TVB or (Television Bureau of Advertising), “TV reaches over 80% of the general population”. Based on a 2010 census, the population of the United States is 308,745,538. That would mean that commercial ads have reached approximately 248,000,000 people through television. Now just to clarify, that’s just Commercial advertising by means of television. In light of this new information, you now have an idea how many Americans are subjected to media advertisement. Children are bombarded by huge amounts of televised commercial ads. Here are just a few statistics in relation to children and the media;

More than 4 in 10 (43%) of children under the age of 2 watch TV every day and nearly 1 in 5 (18%) watch videos or DVDs every day. 88% of parents with children under the age of 2 who watch TV every day say...

... middle of paper ...

...ur children. The amount of TV children watch can have lasting effects on their mentality of how they view the world and the people around them. The media messages being sent to children show the use of stereotypes as being acceptable and most times fail to show the negative consequences of using stereotypes. Parents can help children develop media literacy skills by helping children distinguish between fantasy and reality. Teaching them that real-life violence has consequences. Watching television with children and discussing the violent acts and images that are portrayed. Ask children to think about what would happen in real life if the same type of violent act were committed. Would anyone die or go to jail? Would anyone be sad? Would the violence solve problems or create them? Asking children how they feel after watching a violent TV show, movie, or music video.

Show More
Related

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • The Industry Ruling the Country

    1356 Words  | 3 Pages

    The United States has come to a point where a person cannot go for very long without being greeted with some sort of advertisement. Advertisements are everywhere, no matter how secluded of a life someone may live. They appear on most web pages of the Internet, show up on cellphones during applications, and are plastered along roadways. It has become second nature for most people to tune out the advertisements that are thrown in their faces at practically every turn. Our country is especially ridden with advertisements compared to others, as it has become a multi-billion industry for the country. Fueled by a materialistic frame of mind, the population’s desire for the latest product keeps the advertising field thriving.

    Read More

  • Television's Responsibility in Violent Children

    1115 Words  | 3 Pages

    With school shootings becoming a frequent occurrence in our country, we have to ask the question on whether or not the violence produced in children has been influenced by his or her surroundings. Could the violence seen in television shows lead the way to these actions? With these violent situations growing we have to start looking into this issue. TV programs should be held moderately responsible for the violent actions of children because they promote negative influences.

    Read More

  • Misconceptions of Media Violence

    1195 Words  | 3 Pages

    The sense of what is right and wrong comes from within and is not influenced by what

    Read More

  • Media Violence and Adolescents

    1137 Words  | 3 Pages

    A "hot topic" of discussions today is the issue of violence in the media.  After reading about the subject, I am convinced that media violence negatively affects the viewer.  The most susceptible are the young.

    Read More

  • Children & Violence in the Media and at Home

    1114 Words  | 3 Pages

    Violence is a means of oppressing the weak and robbing them off their will. This could be done verbally or physically, although the former isn’t considered as severe as the latter which has its more hurtful and negative impression. However, when it comes to children being the ones exposed to violence, it becomes an issue of concern.

    Read More

  • The Impact of Media Violence

    1137 Words  | 3 Pages

    Media Violence and its negative impact has been discussed and debated for many years As children grow into teens they encounter as vast amount of violence in the media, negatively impacting today’s youth. Teenagers who are exposed to media violence will fail to develop effective socialization strategies and resort more readily to violence, which makes society a more dangerous place.

    Read More

  • The Effects of Media Violence on Children

    1200 Words  | 3 Pages

    Acts of minors killing minors across our nation is sadly becoming trendy and familiar. School shootings are tragic and yet that is all that is said about them. It seems as though words of action to stop such tragedies are just that. Educated experts study reasons why such crimes take place, but the findings are rarely put into action. The violence and content that the media of the United States displays to children causes hidden irreversible damage that most deny. What it would take to minimize the spread of school shootings is simple and the results would surprise American society. The content of movies, music, and other forms of entertainment have a serious effect on children because media inadvertently trains their minds for violence and needs to be stopped.

    Read More

  • Obesity In America Research Paper

    1126 Words  | 3 Pages

    Compared to the 1970s the advertising on television has increased vastly. Advertisers spent more than 12 billion per year to get kids to watch their commercials. On average a kid watches more than 40,000 commercials per year.

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...

    Read More

  • Children and Violence: An American Media Controversy

    1027 Words  | 3 Pages

    As censorship of the American media has broken down over the years, the amount of violence allowed to be shown in movies, on television, and in video games has skyrocketed. From coast to coast in our nation, this saturation of hostility in our media has caused many contentious debates between scholars, parents, students and government officials alike. In this controversy, the central argument revolves around the effects violent media has on our society. The question that most researchers strive to answer is this: does watching or participating in violent media cause violent or other harmful behaviors? There are those who would say yes, it does promote destructive behavior in real life. On the other hand, there are those who argue no, violent media is simply a reflection of what is already occurring in our society.

    Read More

  • Modern Society and Consumerism

    1027 Words  | 3 Pages

    ...p with the Kardashians,” or any other rich and famous idol that consumers attach themselves to. What’s worse is that not only is it adults who have to deal with being marketed towards, but now children. Companies spend over $17 billion a year only to market towards children (“Kids and Commercialism”). In 2004, children watched 25,600 television ads on average, totaling 7.4 days. The United States is one of the world’s biggest spenders on unnecessary products, and statistics show that this is not likely to change.

    Read More

  • Advertising and Its Impact on Children

    1554 Words  | 4 Pages

    ... Dittman also stated that “the average child is bombarded with more than 40,000 TV. commercials a year” (Dittman, 2004). The campaigns shown on TV persuade children to feel that They desperately need the product and that they have to nag their parents into buying it. product for them, or they will be left out of the cool crowd.

    Read More

  • The Exploitation Of Children In Television Advertising

    4398 Words  | 9 Pages

    Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.

    Read More

  • History Of Advertisements In Bangladesh

    5028 Words  | 11 Pages

    Advertisements became hugely popular when they were carried over to commercial television in the late 1940s and early 1950s (Campbell and Thomas, 2014). At present time, advertisements are all around us. Thousands of advertisements are going on around the world every second. In just the USA, the average American child watches over 40,000 commercial ads a year.

    Read More

More about Children and Media Violence

Open Document