The Toy Store: Everything Has a Purpose
The toy manufactory industry has implanted the idea that toys that children play with should correspond with their gender. Manufacturers differentiate whom the toy is for by the color of the toy and type of toy. For example, manufacturers will produce the same toy in different colors like the Fisher-Price Bright Beats Dance & Move BeatBo, that comes in two colors (purple and blue), and are side-by-side on the shelves. The toys that I observed at Target, were categorized based on the stereotypes of gender roles, racial groups, and age groups.
For children ages two and under, the types of toys included in their aisles were musical “instruments” that are geared to help them learn. The Fisher-Price Learn
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For example, WWE action figures show four very buff males, that are composed of just shear muscle. In the packaging, the wrestlers are flexing their arms to show off their muscles and to show aggression. Also, the wresters are only wearing a pair of underwear and calf length sneakers. Another example, is the Hulk action figure he looked angry and tough, just like another typical action figure found in the boys’ aisle.
In the girl aisle, I saw nearly 95 percent of the dolls were white, and the other five percent represents other racial others such as African American, Indian, and Asian. There was only one Asian doll which was Mulan, and one Indian doll which was Pocahontas. In the packaging, we see that the African American dolls being held by African American girls, and the white dolls are held by white people. There were some dolls, that were dressed exactly the same, looked the same, had different names and a different skin
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A man is supposed to take of his family financially. We depend on the predictable division of labor so we assign responsibilities that we assume seem fit for a particular gender. The sociology of gender is basically how social institutions have affected our perception of masculinity and femininity. Masculinity is appropriate behavior for a male, and femininity is appropriate behavior for a woman. We construct gender norms which tells us what are socially acceptable ways we are supposed to act in correlation with our gender. We learn what is expected from our gender at a very young age by parents, school, culture, and media. Toy stores have action figures like WWE wrestlers which are targeted towards boys because in order to be masculine you have to be
Toy stores are perfect places for a sociologist to use their sociological imagination. Gendering and racism is thought to be something that is socially constructed as opposed to biologically constructed. Gendering starts during infancy, and around 2 years old children start to internalize these gender differences. I argue that children’s toys help socialize children into gender specific roles. Toy stores, like Target and Toys R Us help us understand what types of toys help to gender children. I will explain how the toys in the toy aisles differ and compare. Not all toys are either male or female, some toys are gender neutral.
In order to fully comprehend the how gender stereotypes perpetuate children’s toys, one must understand gender socialization. According to Santrock, the term gender refers to the, “characteristics of people as males and females” (p.163). An individual is certainly not brought into the world with pre-existing knowledge of the world. However, what is certain is the belief that the individual has regarding him- or herself and life stems from socialization—the development of gender through social mechanisms. For instance, when a baby is brought into this world, his or her first encounter to gender socialization arises when the nurse places a blue or pink cap on the baby’s head. This act symbolizes the gender of the baby, whether it is a boy (blue cap) or a girl (pink cap). At the age of four, the child becomes acquai...
Young children are typically raised around specific sex-types objects and activities. This includes the toys that that are given, activities that they are encouraged to participate in, and the gender-based roles that they are subjected to from a young age. Parents are more likely to introduce their daughters into the world of femininity through an abundance of pink colored clothes and objects, Barbie dolls, and domestic chores such as cooking and doing laundry (Witt par. 9). Contrarily, boys are typically exposed to the male world through action figures, sports, the color blue, and maintenance-based chores such as mowing the lawn and repairing various things around the house (Witt par. 9). As a result, young children begin to link different occupations with a certain gender thus narrowing their decisions relating to their career goals in the future. This separation of options also creates a suppresses the child from doing something that is viewed as ‘different’ from what they were exposed to. Gender socialization stemming from early childhood shapes the child and progressively shoves them into a small box of opportunities and choices relating to how they should live their
The socialization of children is greatly affected by the toys they are exposed to while growing up. Looking through magazines and walking down the aisles of toy stores it is clear that toy companies are supportive of cultural gender roles biases. Toys designed for girls are commonly found in pink boxes; typically these toys involve housework or taking care of children, for example, dolls and easy bake ovens. On the other hand, “boy” toys are found in blue and black boxes, and a lot of them involve construction and cars.
First off, I will describe the role the toys are playing when it comes to the socialization process for boys and girls. The masculine wrestling action figures and construction vehicles are showing boy 's their gender roles. In the book, “You May Ask Yourself”, defines social roles as “the concept of gender roles, set of behavioral norms assumed to accompany one’s status as male or female” (Conley, pg 130). In the store it is fairly easy for parents to find which part of the store will fit their kids gender roles. For parents with young boys, all they have to do is look for the blue in the store. When looking for the girl toys, parents just need to find the pink. Parents are actively doing gender in their child
In the article The gender Marketing of toys: An Analysis of Color and Type of Toy on the Disney Store Website, Auster and Mansbach conducted research to examine the gender marketing of toys on the internet. They looked at what characteristics of “boys and girls” toys share, such as color of toy, type of toy, and witch toys were labeled for girls and boys. The pre - research of this study suggested that children are making gender distinctions of themselves and their group based on the types of toys that are bought for them. Bright and darker colors are meant as a distinction for “boy” toys, while pastel colors are meant for “girl” toys. The previous research also suggested that toys for boys and girls express traditional gender roles and that gender neutral toys are more likely to
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
Gender Socialization plays a big part in a child’s life in shaping their femininty and masculinity. Every child is brought with to have played with at least one toy to have called their own. Now, the purpose of the research that has been conducted is to take a further look into how toys that is sold through stores and played by children. This will then give hindsight as to how what is considered the gender norm has a part in gender role stereotyping and the affect these toys have on children view of gender characteristics.
To start, Gender is constructed by society and therefore, it is constantly changing over time (Lorber, 2003). Gender is something that is acted out in each person’s everyday life or the routines of everyday activities. Gender is mostly carried out with simply thinking about the actions of specific genders. Gender roles are often expected soon after a child is born—a girl according to the gender roles, should wear pink and a baby boy should wear blue. Comments are often made before a child can even cognitively understand the idea of gender, such as, “he is going to be such a strong little boy,” or “she is going to be such a princess”. These ideas lead to socially-constructed gender and why men and women behave the way that they do.
Francis’s study analyzes three to five-year-old preschool students as well as their parents about their views about toys and viewing materials based on gender. The study showed that parental beliefs shaped their child 's opinions of gender roles based on the toys they played with. The parent 's idea of what is female and what is male is transferred onto the toys their child plays with which in terms developed their child 's stereotype of what is male and female based on their toy selection and color. In the article “How do today 's children play and with which toys?”, by Klemenovic reference that a child 's view on gender stereotypes is developed by their parents who train them on how to use the toys. Klemenovic (2014) states "Adults start training in the first months of a child 's life because knowledge of objects is the outcome of other people 's behavior towards us" (Klemenovic, 2014, p. 184). Young children’s development of gender stereotypes is largely influenced by his or her parent’s actions and view on what they consider male or female. A parent’s color preference and toy selection can influence a child’s gender bias or association to a specific
Sex role stereotyping and gender bias permeate everyday life. Children learn about sex roles very early in their lives, probably before they are 18 months old, certainly long before they enter school.(Howe, 1). The behaviors that form these sex roles often go unnoticed but their effect is immeasurable. Simple behaviors like: the color coding of infants (blue & pink), the toys children are given, the adjectives used to describe infants (boys: handsome, big, strong; girls: sweet, pretty, precious), and the way we speak to and hold them are but a few of the ways the sex roles are introduced. These behaviors provide the basis for the sex roles and future encouragement from parents and teachers only reinforce the sex roles.
In our society, gender roles are instigated at a very young age. Society develops a standard or a norm of what role a women or man should play (Griffiths et al., 2015). For example, young girls are taught to play with dolls and learn
The gender stereotypes we are experiencing today are outdated and need change. Right now, gender marketing is higher than it has ever been. A comparison can be shown as Robb states “In the 1970s…few children’s’ toys were targeted specifically at boys or girls at all; nearly 70% of toys had no gender-specific labels at all” (Robb). Since the 70’s gender marketing has climbed its way up to its peak. There is a sort of disconnect between marketing and new gender advancements that have been occurring recently. The gender standards that are currently being used are outdated and do not hold true as more women are excelling in the sciences, while more men choose to become stay at home fathers. The “Let Toys be Toys” campaign website claims that “themes of glamour and beauty in toys and playthings directed at even the youngest girls tips over into a worrying emphasis on outward appearance. Stereotyped attitudes about boys are equally harmful as the constant assumption reinforced in toy advertising and packaging that boys are inevitably rough, dirty, rowdy…which feeds low expectations of boys that undermine their performance at school”(“Let Toys be Toys”). These outcomes are not acceptable, and gender-neutral toys may aid in combat against these old age ideals, and could possibly help make the
As a child, our toys were not exactly as gender neutral as earlier times, but also were not as gender stereotypic as the toys in today’s time. The fact that everyone eventually comes into contact with buying toys whether you have kids or you have a friend or family member who have kids which makes this an important topic. Eventually, everyone has to buy a child a present. Would it bother you that all toys are either pink or blue and there is no in between? Or does sticking to what your child is already familiar with and knows the more ideal option when it comes to gender stereotyping with children’s toys? Authors James Delingpole and Eleanor Muffitt both do a good job at arguing both sides to this issue. Although both authors provide valid points throughout each article, about gender stereotyping with toys, James Delingpole clearly was more effective in persuading the audience because he used all three elements; ethos, logos, and pathos to support his idea.
Toys for girls and boys differ greatly. An obvious characteristic would be the colours. It was noted that “girl” toys tend to be in pastel shades such as pink and purple whereas “boy” toys tend to be coloured more intensely, especially blue and black (Chiu et al., 2006). In addition, gender-typed toys differs in their shape as well whereby “boy” toys is often in an angular shape, while “girl” toys tend to be rounded (Iijima et al., 2001). As such, it has become a trend whereby children were given toys that highlighted their genders. Rheingold and Cook (1975) observed that boys had more vehicles, spatial toys, action figurines and sport equipment, whereas girls received more dolls, doll