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Home depot business model strategy
Home depot and its operation strategy
Home depot business model strategy
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Centralizing Home Depot
Home Depot’s reason for decentralization was a strategic decision when the company was new and needed to understand the demands for their products. The company encouraged the store managers to be entrepreneurial, and be able to manage their stores on an individual basis, ordering merchandise that best fitted the needs of the consumers locally. This decentralized approach offered the new company to meet its mission statement of being able to offer a low-cost product beating whatever competitors where out there. This approach gave them the freedom, and on the spot decision making process to be able to evaluate new products, keeping up with the ever changing market. These processes of offering different products and trying to better understand the customer needs enabled the company to grow quickly through the late 20th century. This accelerated growth posed an appetite for other companies, like Lowers to be started, as they found a lucrative market in providing cheaper home supplies.
The decentralized approached worked for Home Depot was that they did not have multiple stores, as the housing infrastructure back then was not as larger as it is today. The demands on these stores where high, as the consumers found that they could get many of the products they needed for home improvement at a fair price, in one location. Decentralization allows businesses to take full advantage of their division of labor by sharing decision-making across the organization. This will empower the employees at the local stores, and let them improve their performance by being able to operate efficiently to demands without senior management approval. Another advantage of decentralization is allowing for the managers of business ar...
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.... The foresight of Bernie Marcus and Arthur Blank enable the company not only to deal with an aggressive competitor. “Lowes” but also take the company into the 21st century. The new company also leveraged technology to streamline efficiencies, also created new incentive programs to promote innovation. Throughout the start of this new business back in the early 80‘s, Home Depot had set up alliances with many manufactures to sell their products like; Ryobi® tools, RIDGID® tools, BEHR® paint, LG® appliances, and Toro® and Cub Cadet® to continue to meet the demands of its customers (Homer TLC, Inc, 2003 - 2010).
Reference
Homer TLC, Inc. (2003 - 2010). Our History. Retrieved from Home Depot: http://corporate.homedepot.com/wps/portal/History
Jones, G. R. (2010). Organizational Theory, Design and Change (Vol. 6th). Upper Saddle River, New Jersey, USA: Prentice Hall.
In the early 2000’s Lowe’s was rapidly intensifying its presence nationwide. The company carried a varied assortment of home improvement products and catered to the needs of retail as well as commercial business customers. Lowe’s expanded their reach by acquiring a 41-store chain, Eagle Hardware and Garden, and engaging in a strategic alliance with HGTV to obtain a more profound existence in their market (Rouse, 2005). By 2004, Lowe’s operated almost 1,000 stores with plans to continue expansion across the nation (Rouse, 2005). The company has a core competency in helping customers meet their home improvement needs at a low price. In order to use this core competency to gain a competitive advantage, the company has focused on key functional strategies. To continue their success, Lowe’s must specifically focus on marketing, logistics, and human resource management strategies.
Bolman, L. G., & Deal, T. E. (2013). Reframing Organizations (5th ed.). San Francisco, CA: Jossey-Bass.
Before comparing each company’s benefits plan there should be some discussion on the three companies’ history. According to lowes.com, Lowes Home Improvement was founded in 1946, there are more than 1825 stores, they employ more than 240,000 people, and it is the second largest home improvement retailer in the world (n.d.). According to homedepot.com, The Home Depot was founded in 1978, which makes it fairly young when compared to the other two companies, yet it is the largest home improvement retailer in the world (n.d.). Acc...
Opening its doors for the first time in 1946, Lowe’s is now the second largest home improvement chain in the world, operating over 1,800 stores in the United States, generating $56.2 billion in sales and $2.6 billion in net income for 2014 (Lowes Newsroom, 2015). Employing around 265,000 personal making them one of the top employers in the nation, there is no question that Lowe’s must be doing something right. According to Lowes Newsroom, “Lowe’s professional customers represent approximately 30 percent of total sales, approximately 16 million retail and professional customers are served each week. (2015, para 3) “Never Stop Improving”, is Lowe’s slogan; encouraging employees and customers to work together to maximize their in store
The Company observes the practice of decentralization where the responsibility and authority in all decision-making for the divisions’ operations lie in its respective division managers, except those relating to overall company policy.
Kanter, R.M., Stein, B.A. and Jick, T.D. (1992) The Challenge of Organizational Change (New York: The FreePress).
The Article, "Renovating Home Depot," describes how, since the arrival of the new Chief Executive, Robert Nardelli, the business strategy has shifted to a more militaristic style. In the beginning, Home Depot was a "decentralized, entrepreneurial" business, and now is switching to a different management style. Nardelli loves to hire ex-soldiers, and is perhaps using the armed services as a role model for the new business structure. Under Nardelli's leadership, Home Depot is becoming more centralized and the good financial reports following this are signs that it a good strategy (Grow 50).
|Business |The Home Depot, Inc. is the world's largest home improvement retailer. The company incorporated in 1978 in |
Second, the rapid development of the Home centers such as The Home Depot, with prices 30% less than the traditional hardware store made Black & Decker to lose market share to Makita. As per Exhibit 2 we could notice that in the home center channel that represent 25%of the trades...
By altering Home Plus product offering the organization now has an opportunity to enter new markets. As a result the organization will attract new customers who prefer the high quality and cost products will offer. Additionally, Home Plus will have the opportunity to increase its profit by increasing its margins. Home Plus will now have excess revenue to reinvest in itself. Managers can use these funds to build new stores, purchase a wider variety of merchandise and provide better service for customers. Lastly, Home Plus will have the opportunity to diversify its product. Though it is cutting the discount products by half management intends to double the high end product that the store
Bolman, L. G., & Deal, T. E. (2008). Reframing organizations. San Francisco: John Wiley & Sons.
Home Depot, well-known by its big, bright orange box logo, is a retailor of numerous popular brands of construction and home improvement products. Reach the Top® manufactures a popular brand of ladders and scaffolding already sold by Home Depot, and...
COGHLAN, D (1994) ‘Managing organizational change through groups and teams,’ Leadership and Organization Development Journal 15(2): 18-23
PRIMIS MNO 6202: Managing Organizations. 2007. The 'Secondary' of the ' Reprint of the book. McGraw-Hill Education, 2013.
Jones, G. R. (2010). Organizational theory, design, and change. 6th Ed. Upper Saddle River, NJ: Prentice Hall