Case Synthesis - Societe Generale a French Famous Bank

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A. Basic Empirical Facts of the Problem
Societe Generale (SG), a French famous investment bank, has suffered an unprecedented loss of 4.9 billion Euros in 2008 due to a trader, Jérôme Kerviel (JK). He was accused of making unauthorized trade and using the fake portfolio to hedge the risks of securities. This provoked a heated debate concerning the ethical issues in this scandal.

Before proceeding to the investigation of ethical problems, the definition of business ethics will be reviewed in advance. According to Chris MacDonald (2010), a professor at Ryerson University in Toronto, business ethics is defined as a critical assessment of how people and organizations should act in the commercial world, especially when the profit-hunting actions of them affect others.

There are generally two ethical issues that should be concerned.
1. Individual level – Breach of fiduciary duty
JK breached the fiduciary duty that he should bear as a trader. Being a moral trader, JK should endeavor to pursue the best interests of clients. The act of cheating clients using the counterfeit portfolio allowed JK to pursue huge bonus while posing great harm to customers. This move violated the aforementioned business ethics.
2. Firm level – Blind pursuit of profit
It is also unethical for SG to ignore the abnormally high trading volume of JK until it became a serious problem. SG is also one of the fiduciaries in handling the clients’ resources for their best interests. However, Kerviel revealed in his book that his practice was common among traders in SG but the senior management did not carry out actions to prohibit it (Kerviel, 2010). This shows that SG probably aimed at earning the largest profits for the shareholders by ignoring the potential risks ...

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...e for promotion. Hence, companies may consider avoiding the transition of employees from compliance staffs to traders.
3. Firm level – Compulsory vacations for traders
The third measure is to adopt a compulsory vacation system for traders. Traders are required to take a few days for vacations at least once a year (Goldfarb, Cass & Sanati, 2008). Other staffs will take up the trader’s jobs temporarily. This provides chances to discover fraud since Kerviel refused to take holidays in the scandal (Goldfarb, Cass & Sanati, 2008). By taking compulsory vacations, fraud can be discovered more easily even if traders can deceive the regulatory system. However, this may lower the efficiency of firms as it takes time for others to catch up the progress. Despite this, it is worth to do so since the consequences of loose internal control could cost as large as 5 billion Euros.

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