Case Study Of Samsung Electronics

Marketing:

McDonald's is the world's leading global foodservice located in over 35,000 locations in the world and serves about 70 million customers over the world each day (www.aboutmcdonalds.com).

Marketing involves identifying customer needs and requirements and meeting these needs in a better way than competitors by that the company creates loyal customers.

The first thing is to know who the possible customers are. The McDonald’s Marketing department can determine the correct marketing mix by the following information key:

1) Which products are well received?

2) What prices consumers are willing to pay?

3) What TV programmes, newspapers and advertising read and view

4) Which restaurants are visited?

The right marketing mix helps in creating

the company also manufacturers things like televisions, cameras, and electronic components (http://www.mobileburn.com ).

The encourage of collaboration and entrepreneurship across the company has enabled success to date. At Samsung, the new initiatives are opportunities for growth and learning.Through employees performance-based compensation policy, Samsung Electronics encourages employees’ independence and creativity. A global integrated personnel management system has been established in the company that is focused on fostering continuous innovation to make sure a smooth organizational operation.

Samsung Electronics guarantees the rights of all workers and prohibits discrimination based on gender, education, race, and age. The company fully abides by or exceeds all country and state laws and regulations on these matters. Moreover all employees need to follow its Code of Conduct and has a zero tolerance policy for

After all, Apple products that penetrate many different markets. When it comes to smartphones, probably Samsung is the biggest competitor. However it may not have any close competitors in the tablet market, but probably Amazon or Microsoft qualify to be a threat to the iPad’s dominance. Google could be considered an Apple competitor on various fronts. Google-owned subsidiary Motorola recently unveiled the Android-powered Moto X smartphone, which might be a competitor to Apple’s iPhone.it also offers the Google Drive cloud service, that might be a competitor to Apple’s iCloud. In the time Apple is still rumored to be developing a wearable tech product, Google has already gamble into this market with its Google Glass product.

Technology:

Amazon was Founded in 1994 by Jeff Bezos. Amazon is an international e-commerce company and online retailer that sells various products such as books, movies, electronics and others.

Amazon has made it easy for people to read e-books on other devices, such as the iPad. Amazon.com led to bringing electronic books into the mainstream with its Kindle e-readers., customers can download books seconds after placing an order, without plugging the device into a computer and that is because of the use of AT&T’s 3G network. Moreover the technology keeps track of readers’ progress through books on multiple Kindles, phones, or