CASE STUDY: Google Takes on the World
1. Evaluate Google using the competitive forces and value chain models.
1.1 Value Chain Analysis
The value chain is a systematic approach to examining the development of competitive advantage. The Google's chain consists of a series of activities that create and build value, the mission is to organize the world's information and make it universally accessible and useful. Innovations in web search and advertising have made the web site a top internet destination and Google brand is one of the most recognized in the world.
1.2. Google Value Chain Model
I. Primary activities
Inbound Logistics
Search engine combined the PageRank system Brin's web crawler.
Servers which use inexpensive off-the-shelf hardware
Operations
The technology was innovated, upgraded and extended. (Mapreduce, Google work queue, Google files systems, Ad Words (an auction-based advertising program that enables advertisers to deliver relevant ads targeted to search results or web content.), CPC, Google map, Google images, Google Apps, Google desktop search, Froogle, Google talk, Gmail, Google check out, Google video etc.), Google Audio Ads (an automated online media platform that schedules and places advertising into radio programs). Google Print Ads (a web-based marketplace for placing ads in print media), Google Video Ads (user-initiated click-to-play video ads that run on sites that are part of the Google Network).
It simplifies the storage and processing of large amounts of data, eases the deployment and operation of large-scale global products and services, and automates much of the administration of large-scale clusters of computers.
Most operations are read-only. When an update is require...
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...4. Does Google's business strategy effectively address these challenges? Explain your answer.
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.
5. How successful do you think Google will be in the future?
Google will be successful in the future. In the meantime profits continue to soar and Google will continue to innovate, employing the high qualified experts in the field.
Google uses tools like Ad-words in which advertisers and business owners bid for good keywords. Any advertiser that wants to be able to have their ad displayed on Google search must continuously monitor the price of the keyword and maintain a bid high enough to keep their ad active. As competition for the best keywords increases the price goes up. The customers are what drive the increase in ad revenues for Google. Strength about Google’s monetization plan is the fact that it’s one of the most brilliant plans in the world trying to be copied by companies across the globe. Its business plan has led Google to the top already. The only weakness I see is the fact that its business relies so hard on advertising. 66% to be exact and if a new search engine were to come around and captures the public eye more (highly doubt it anytime soon) then Google will see huge losses in their strongest capital generating sector.
It is true that Google has contributed immensely to the development of America, but one must not remain sidetracked by the holistic effects, and should instead delve deeper into the true principles of Google in order to realize that the company is, on the contrary, run by “robber barons”. Recently, Google has posted about the principles that guide the company: “do what’s best for the user”, “provide the most relevant answers as quickly as possible”, “label advertisements clearly”, “be transparent”, and “loyalty, not lock-in” (Rosoff). During Larry Page and Sergey Brin’s time at Stanford together, they wrote an essay titled: The Anatomy of a Large-Scale Hypertextual Web Search Engine
Before they start recruiting, the company must decide what attributes and qualities they want in candidates and define as a hiring group what great looks like. After defining what specific attributes they are looking for, Google must then work to build an applicant pool that is filled with qualified candidates that would be a great fit for Google. With the incentive benefits that Google offers for referrals, Google can use selection tactics such as walk-ins, college campus visits, Internet recruiting such as LinkedIn and Google+, and referrals. By using these recruiting and selection tactics, hopefully Google will create an applicant pool that will sort out who the best candidates for them could be. After recruiting is complete, Google needs a structured selection process that can thoroughly determine great candidates by personal, phone and/or Skype Interviews. Additionally, formal pre-employment tests on personality, verbal, and/or numerical could be administered that include questions relating to performance, personality, and attributes Google is seeking for in
1. Workplace Design Drives teamwork: The design of the workplace is casual and like a playground so that the environment is comfortable, easy to work in and enhances ideas. Google also tracks time of its employees in cafe lines to maximize collaboration for e.g Lunch Tables: Design and place long tables which would expose employees to sit with other people resulting in exposing them to more people they can get to know so that people can be comfortable with one another and then work well in teams. The organization knows well that great ideas cannot be forced. Strategies such as accidental meetings between creative people and engineers, the freedom to explore, tailored work stations are used to help them feel more relaxed and fueled for the
...s product is so powerful. Opposite Google, Bing cannot gain the same level of popularity simply from word of mouth, so the brand has to experiment with different marketing techniques in an attempt to gain some ground in the market and combat the monopoly that Google has over the search engine industry. In the battle of Google vs. Bing, my opinion is that Bing will slowly start gaining ground at Google’s expense by continuing their marketing efforts and transforming their product into a more user-friendly search engine while slowly improving their brand image. I reckon Google will carry on the way that they always have but will eventually have to start doing something to keep their consumers as Bing’s popularity rises. One thing is sure though, the search engine landscape is going to carry on transforming and being innovated; the future is bright for this industry.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Value chain analyses a firm 's internal activities such as planning, production, and development, packaging and distribution so as to create value for clients. The function of the value chain is to identify the sources for cost reduction along with quality improvement. It means value chain is used to identify the strong and weak points, positive and negative points, the scope of improvement; in a nutshell, the advantages and disadvantages of the activities taking place in the system. The value chain is also called as a strategic analysis tool and it is a well-known concept in business management industry.
From a money standpoint Google is doing quite well even though it is a free search engine. The company grosses about 100 million dollars a day just with advertisements alone. Because Google is so popular many companies look toward it to advertise in order to get their product out. This was the companies starters, Larry Page and Sergey B...
Understand that what Google wants to do might not happen, but it is certain to affect what others do and what eventually does happen in Internet marketing. If you pay attention to these broad themes as you do think through your marketing strategy, you'll be more prepared for whatever does come along.
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.
Its persistence and incredible energy are definably the keys of success. The first model created inside the company was focusing on the users, and the rest will be followed achieved. Also, the company figured out that being great at one thing was going to be the right path to follow. Plus, especially when dealing with technology, being able to provide a fast service was going to gain numerous customers. Moreover, Google’s model was based on democracy and ethical behavior. It is not necessary to become evil in order to be successful. Information is precious and a company like Google is always in need of information. There is plenty of information out there waiting to be found, and it only needs someone to look in the right place. Dressing like a professional does not make a person one. It takes skills, abilities and education. Finally, progress will never stop, and when someone thinks that he or she had reached the top, something will come up. In order to be successful, a person or a company should not stop
Industry (Industry concerns for Google are competitive threats from Yahoo and Microsoft and new unknown competitors that may be international. Agreements with advertisers could potentially become competitive as well, as a result, reducing operating margin)
2. What is the difference between a.. Explain how the company’s value chain activities can be better linked to create value for the company. A chain value is a diagram that a company uses to determine its activities and components such as its functions or management from top to bottom or vice versa.... ... middle of paper ...
According to the International Business Times, analyst, Colin Gillis of BGC Partners in a research note, that Google will reach a 13 figures by 2020, if not sooner. Gillis notes in his research that “Google is positioned to be the first company on the U.S. listed stock exchange to have a market capitalization exceed $1 trillion”. He attributes this fast paced growth to Google’s investments in technological advancements such as: robotics, machine learning and self-driving cars (Hellack, 2014). In a five-year span, from 2010, the lowest price a Google stock share was $237.20, four years later, to 2015, the stock has tripled to a price of $756.60 (Alphabet