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Executive summary of the history of apple
The leadership style of Steve Jobs
Brief history of apple
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Recommended: Executive summary of the history of apple
Overview/Introduction
In this analysis, I will address the following: (a) the main components to the success of Apple Computer, Inc., (b) how Chuck & Don.s has applied some of these successes, and (c) identify an additional company that could benefit from the lessons from this case.
Success
From this case study, four main components of success for Apple Computer Inc. surface:
Innovation
Strategic thinking and partnerships
Marketing savvy
Learning from past mistakes
Apple Computer Inc. demonstrates a history of innovation. From its beginnings and
introduction of the Apple II, to the Mac, to its more recent iTunes and iPhone, Apple has managed to maintain a competitive advantage and in recent years been able to stay ahead of its competition (Ireland, Hoskissen, & Hitt, 2009). Establishing an online iTunes store, that is not a money-maker, yet drives sales of the hardware involved, the iPod/iPhone products is truly innovative. The innovation continually demonstrated by Apple is setting a standard for design in many business categories. “Apple.s new position as a successful business-case study has had a ripple effect in the world of design, from product and service design to development and branding strategy (Scanlon, 2007, p. 19).” Jason Snell (2009) discussed an interesting excerpt
from Steve Jobs. surprise visit to the company.s financial results phone call. In discussing the emergence of netbooks, Jobs stated that they will be watching the category and have some great ideas if it emerges; this call was in late 2008. One could speculate that those comments refer to the newly released iPad.
Apple Computer, Inc. 3 3
Apple is strategy. The previous iTunes example demonstrates strategy; t...
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...ining sizeable market
share. Also, affiliations with other strong brand names serve to increase Apple's marketing
exposure and build consumer confidence.
Apple's strategy also involves the pursuit of opportunities to create demand for its products in the
global market. In today's business environment, it is common to expand into international
markets when domestic markets mature and commodity pricing tactics infiltrate the industry.
The impact of downward pressure on prices can be minimized when alternative markets are
discovered. For high-tech products like the iPhone, immediate success can be found in many
different cultures and societies. Additionally, operating and selling beyond the home market can
enhance the company's ability to compete with major rivals and bring knowledge into the
organization to expand its pool of innovative ideas.
Apple has garnered a competitive advantage through all aspects of the supply chain. On the production front, Apple has made many high-priced
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success.
Unannounced to Jobs Hewlett admired his initiative and gave him a summer at HP assembling frequency counter. In 1975 the first apple computer was created and officially sold to the public. At the time Jobs and his business partners where...
Apple’s SWOT analysis includes strengths that adhere to its great success; such strength is Apple’s marketing and advertising campaigns. Apple incorporates its products to portray a sleek, new, cool, the latest, and must-have technology image to its consumers. Our customer loyalty allows us to continue growing as a corporation and increases our already well-established brand awareness and reputation. Our strong financial performance is an outcome of our internal strengths highlighted. Apple’s weaknesses include, but are not limited to our patent infringements, defects that occur in our products, our declining market share, as well as our incompatibility with other os devices. Realizing our weaknesses allows us to develop goals that will correct these areas we currently need work on. The opportunities of our external environment; such as the ...
Apple has grown remarkably into an information technology giant at a staggering pace. A careful SWOT analysis reveals what Apple has achieved and how it can continue growing and succeeding in its complex and fast-paced market.
Marketing strategies are based on the 4 P’s or Product, Price, Promotion and Place or Distribution Channel. This section will briefly look into the Product and Pricing strategy of Apple and will illustrate various factors how it has been capable of sustaining competitive advantages in times of extreme competition.
firms to replicate or imitate the products as well as processes of the Apple Company.
When Apple saw that the iPhone market was mature and stable, the organization introduced other innovative products to create a new market (Ritson, 2013). This is the philosophy of the planning school of strategy and it is all about engaging an existing market while forecasting the future market.
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.