Design And Design Essay

907 Words2 Pages

Modern design used to describe the influential pieces of deign produced in the modern age or contemporary. In the years since the design boom of the 1990s, consumer have developed an ever more discerning eye of design. As times change its change consumer's mind, the world we inhabit is changing due to our activities and as it changes we must adapt our lifestyles to compensate. Every day, new products from all corner of the global are pushing their way into the market. However, good design is not only an expression of a designers and companies. Design quality also pays an important role, as it create added value for companies and consumers. So, how we define a good design? I think it probably can be determine through comparison. Design as non verbal brand communication.

"Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end." by Sir George Cox.

Design process always starts with identifying and analyzing a problem or requirement and proceeds until the best solution is found. It is about meeting real needs, creating products that people want or require.

A designer should be provided with as much relevant information as possible about their customer's product requirements in order to create the best design solution. The customer can be a manufacturer, a design company ,or the end user.

Guy Julier provides an important contemporary account of how design disciplines act and interact in the world in "The culture of design" In chapter 4, he discusses the more conservative conceptive of design in what has been termed "high design" and the maneuvers of the avant-garde in design to media...

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...oduct, we experience both the sign, and the object to which the sign refers. Though Baudrilled was critical of consumerism, his theory revealed how an individual's possessions could be used to paint complex pictures of their desires and tastes. A product is a sign, but the features of that product and its individual compenents are also signs. People access the meaning of signs by comparing them to other signs within the same system.

With the growing concern at the world's over-production and resource use there is a migration beginning towards the inconspicuous, the lighweight and the immaterial. Product may mesh with owners concerns by not being seen. Design is not just about the application of technology ,form and functionality: rather it is about people and understanding their behavior. Perhaps this is where we can locate the essence of designing the unexpected.

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