Business Strategy Report for Quaker Oats
Abstract
Organizations use strategies to impact their performance against competitors in their respective industries. The process by which managers choose a set of strategies for the enterprise is the strategic management process. (Hill & Jones, 2001, pg. 4) This report will discuss a business strategy report for Quaker Oats Inc.
Business Strategy Report for Quaker Oats
The Quaker Oats Company was officially formed in 1901 when several American pioneers in oat milling came together to incorporate the company. In Ravenna, Ohio, Henry D. Seymour and William Heston established the Quaker Mill Company and registered the now famous trademark. The Quaker Oats Company is based in Chicago, Illinois and is now a division of PepsiCo. As indicated in figure 1, Quaker's star products consist of Gatorade, Quaker Oatmeal, ready to eat cereals, grain based snacks, and Golden Grain products, such as Rice-A-Roni. (See Figure 1)
"The first component of a strategic management process is defining the major goals of an organization." (Hill & Jones, 2001, pg. 7) There are three guiding principles or "mission and goals" guiding Quaker Oats, " Simplicity- To succeed, our energy and resources must be concentrated on the areas where we can produce the greatest value. Innovation- To flourish, we must be an idea-rich organization, where innovation and creative spirit thrive in all aspects of our business. Passion- To win, we must have an uncompromising drive for success, individually and collectively." (www.QuakerOats.Com)
An analysis of the organization's external operating environment is the second component of the strategic management process, which includes, opportunities and threats.
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...lation. Increased marketing and promotional efforts in the Latin American countries and Asia could have great results as Quaker continues to operate more efficiently.
Quaker's net sales increased 1% from 2000 to 2001, I think that Quaker, along with PepsiCo, can continue as an industry leader by heavily concentrating on the most critical areas of their business and continuing their operational efficiency.
References
1. Hill, C. W., & Jones, G. R. (2001). Strategic Management, An Integrated Approach. Boston & New York: Houghton Mifflin Company.
2. The Quaker Oats Company. (2002). Press Releases. Retrieved May 11, 2002 from the World Wide Web: http://www.quakeroats.com/newsroom/
3. PepsiCo. (2002). PepsiCo Annual Report. Retrieved May 10, 2002 from the World Wide Web: http://www.pepsico.com/
Figure 1. Quaker Product Leaders (Stars)
Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2012). Strategic Management: Text & Cases (6th Ed.). New York, NY: McGraw-Hill.
Arthur, A., Thompson, Margaret, A., Peteraf, John, E. Gamble, A., J., Strickland III. (2014). Crafting & Executing Strategy: The Quest for Competitive Advantage 19e: Concepts & Cases. C6-C25.
Fast Company,(139), 69-70,73,16. Retrieved from Research Library. Document ID: 1870795761. Wheelen, Thomas L. & Hunger, J. David, (2010). Strategic management and business policy.
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Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2008). Crafting & executing strategy: The quest for competitive advantage (16th ed.). New York: McGraw-Hill Irwin.
• Hitt, Michael A; Hokisson, Robert E.; Ireland, RD. Strategic Management. 6th Ed., Masson, Ohio: Souht. Wester 2005.
Wheelen, T. L., & Hunger, D. L. (2008). Strategic Management and Business Policy: Concepts and Cases. New York: Pearson.
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