Mission of L’Oréal is offering “Beauty For All” by provide the best in cosmetics innovation to women and men around the world with respect for their diversity. (L’Oréal, 2012) The company addition mission values are “beauty is a language”, “beauty is universal”, “beauty is a science” and “beauty is a commitment”, these mission values are set to achieve the goal by meeting all the beauty needs and desires. PESTEL Analysis: External Influence on the market Political / Legal Aspects In 2009, E U (European Union) had implemented a ban on the sale of cosmetics with animal test no matter where the testing place and it went into effect on 11th March 2013. This ban has brought some impacts to the cosmetics industry such as the firms are facing …show more content…
The packaging must be a high-quality eye-catcher with a stylish look and, if possible, be equipped with additional functions. The Italian Coesia Group is pushing ahead energetically with machine innovations. Its Swedish subsidiary Norden Machinery, for example, which specializes in tube filling machines, is constantly at work to increase the flexibility and versatility of its systems. Among Norden’s most recent developments is an inspection system that ensures 100% detection of leaks in plastic and laminate tubes in-line and ejects defective tubes automatically with no interruption in regular product flow. Environment Aspects Microbeads can be found in beauty products like shower gel, facial scrubs, shaving cream and toothpastes. In the last year, the scientists have been found the microbeads are showing up in the oceans (Reuters, 2013) and also pointed out the microbeads are easily confused with natural food found in lakes. The beads can remain in fish and be consumed by humans and effected the sea organism such as mussels. (The guardian, 2012) Strategic …show more content…
M. (2013). Plastic beads are the latest pollution threat to Great Lakes, Reuters [online], 30 July 2013. Available at: http://www.reuters.com/article/2013/07/31/us-usa-pollution-greatlakes-idUSBRE96U03120130731 [Accessed: 1 March 2014] Siegle, L. (2012). Are microbeads and microplastics in beauty products a threat to the oceans?, The Guardian [online], 9 December 2012. Available at: http://www.theguardian.com/environment/2012/dec/09/microbeads-microplastics-cosmetics-ocean-pollution [Accessed: 2 March 2014] Interbrand. (2014). Interbrand – Best Global Brands 2013 - L'Oréal, Interbrand [online], Available at: http://www.interbrand.com/en/best-global-brands/2013/LOreal [Accessed: 17February 2014] Brand Finance. (2014).Global Top50 Brand 2013, [online] Brand Finance. Available at: Brand Finance http://www.brandfinance.com/images/upload/cosmetics_2013_spc.pdf [Accessed: 19 February 2014] Loreal. (2014). L'Oréal Finance : Financial News Releases, L’Oréal [online], Available at: http://loreal-finance.com/eng/news-release/annual-results-2013-944.htm [Accessed: 4 February 2014] Loreal. (2014). Human resources, L’Oréal [online], Available at: http://www.loreal.com/careers/who-you-can-be/human-resources.aspx [Accessed: 25 February
Kanter, James. "E.U. Bans Cosmetics With Animal-Tested Ingredients." New York Times. The New York Times, 10 Mar. 2013. Web. 20 Mar. 2014.
There are many issues involving L’Oréal Canada and its involvement in animal testing. Many consumers feel strongly about animal testing because it is inhumane, therefore they do not wish to purchase products tha...
“If you want to test cosmetics, why do it on some poor animal that hasn't done anything? They should use prisoners who have been convicted of murder or rape instead. So, rather than seeing if perfume irritates a bunny rabbit's eyes, they should throw it in Charles Manson's eyes and ask him if it hurts.” (DeGeneres, DG). Think about those animals imprisoned in cold cages, having nothing to do but wait, waiting in fear, knowing that when the time comes their cages will be opened, but not to set them free. Unable to react, unable to defend themselves, they rot in pain and mourn with isolation. And yet all we, humans, do is sit back and watch them suffer. Animal testing is the abuse of animals to develop new products. Although some people are against animal testing others agree that animals are needed in researches to find upgraded and new cures for developing diseases, to find advanced aesthetic products, and to find refine household products leading to a more satisfying quality.
Over the past couple of years many companies of these cosmetic products released that they are against animal testing including LUSH Fresh Handmade Cosmetics, The Body Shop, and many others. There are still companies that still do test with animals; over 250 on PETA’s website. A large percent of these are well-known companies such as Johnson & Johnson, Estee Lauder, Procter & Gamble, L’Oreal, and others that may surprise the consumer. The majority of these companies are producing the same products yet using different animal testing results. This causes the number of test subjects to be substantially larger than what is needed. The number of tests being conducted could be reduced if these companies either become anti animal testing or share results with other companies. This idea might seem like a long-shot since sharing information with their competitors seems ridiculous. If you take a step back from looking at each individual company, you’ll see that they are all conducting similar tests with similar products. Sharing results of these tests with other companies potentially selling similar products, with the same ingredients, will result in a large drop in animal testing (Search for Cruelty-Free
Hundreds of millions of animals lives are taken each year because of the “necessity” of testing products that don’t apply to animals whatsoever. Therefor, I hold my stance as an advocate, or being against animal testing in general. There are many advocates for this topic which is a positive aspect, but it is still happening out there. Once again I believe animals should not be tested on for products because all living things should be treated humanely, there are other ways to test products, and millions of animals are put to their death because of the
...ts on animals. China is also in the process of decreasing the amount of animal tested products in circulation as well (“Cosmetics and House-Hold Products Animal Testing”). Even though there are alternatives to using animals in this testing, companies in the United States still continue to torture animals for the sake of beauty. There are plenty more ways to experiment with products that do not involve animals in any way, and these tests also produce more reliable information. According to Earth Protect, Tests like this are often cheaper and produce faster results than animal research ever has. For example, there is a model of human cornea tissues that can be subject to eye irritation experiments instead of a rabbit, and there are models of skin cells that can be used for skin irritation tests instead of guinea pigs (“Cosmetic Animal Testing Facts and Alternatives”).
L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions of many small companies. Finally in the 1980s they started their globalization into new markets all around the globe by acquiring new companies that would form the cosmetics that we know today. Although the role of acquisitions has never been the main focus of the company, internal growth and strategy was the number one reason for L’Oreal becoming such a big name. The main strategy was to adopt new companies and expand it from within believing that the brand could be taken globally and benefit their overall brand portfolio. The main role of acquisitions was to increase and lengthen the internal growth rate. L’Oreal started acquiring companies from the beginning of their name. They started with the basics of their own brands such as L’Oreal Professional, L’Oreal Paris, Kerastase, and Club des Createurs de Beaute.
“Solutions to Plastic Pollution in our ocean” Natural Resources Defense Council. 3 March 2014. web 20 April 2014http://nrdc.org/oceans/plastic-ocean/default.asp
Using things like makeup, soap, shampoo and conditioner, lotions and more. They create products with new ingredients and need to see how it reacts with skin. Scientists use guinea pigs and bunnies to test the skin sensitivity. They shave the skin of bunnies and guinea pigs and rub chemicals on there to see the reacting (Fact Sheet: Cosmetic Testing). Without animal testing on cosmetics, people would be exposed to many chemicals that could harm others (12 Advantages and Disadvantages of Animal Testing On Cosmetics). This in turn gives companies a “competitive edge” over companies that don’t test their products on animals. It seems like they are “safeguarding” the environment (12 Pros and Cons of Animal Testing On Cosmetics). In China, it is mandatory that they test their products or the ingredients in the product (Fact Sheet: Cosmetic Testing). On average, a woman uses 12 products daily that are tested on animals. The FDA encourages the idea to test products on animals to ensure safety (Should Animals Be Used for Scientific or Commercial Testing?) Without testing the products, scientists would have a hard time knowing if the product is safe or not (12 Advantages and Disadvantages of Animal Testing On
The environment of L 'Oreal is very competitive and progressive. The trends of consummation force the company to be always more innovative in the production of products, but also in the sale of these products. To continue to be the leader and to compete on the market, L 'Oreal must adopt new strategy in the future in balance with his customers and his environment.
It has been almost four years since Jaqueline Traides teamed up with Lush Cosmetics to make the public aware of the cruelty of animal testing. Lush, a company that prides itself on not testing their products on animals or using animal ingredients, displayed a live action performance art on a typical day in their Regent Street store in London as a protest against the companies that still continue this process knowing there are other humane ways (Vrba, 1-2). Britain actually outlawed the testing of animals for cosmetics long before this event took place, but not without a fight; the cosmetics industry attempted multiple delays of the law going into effect in order to keep the testing in place, but eventually gave up (Vrba, 22-23). Inspired by
According to the People for the Ethical Treatment of Animals (2013) over one hundred million animals suffer and sometimes die from experiments to test chemicals, drugs, foods, and cosmetics (para 3). Although it is good that the companies are concerned that their products do not harm consumers, the law does not require most of these tests animals endure. Furthermore, these tests do not have accurate results, so the animals may suffer but the product is still sold to the people. While products that burnt bunnies’ eyes away are being marketed to consumers, government agencies are using taxpayers’ hard earned money to fund these horrible, pointless experiments.
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...
There are some people who think animal experimentation for cosmetics is right and animal testing should continue because it helps to ensure the safety of the products. Testing the products and ingredients on the animals eliminates higher danger risks for the consumers. However, there are a lot of ways to ensure and test products that are animal cruelty free. There are plenty of companies that are animal cruelty free. For example Elf cosmetics, Urban Decay, and Lush cosmetics do not test on animals. The European Union ban on the sale of products tested on animals, further interprets the claim that change is possible and more companies should be animal cruelty