Business Marketing

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Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times.

Marketing is managing profitable customer relationships. The twofold goal of marketing is to

attract new customers by promising superior value and to keep and grow current customers

by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction)

Marketing has just begun to tap into the resources that are available to help assist companies to retain customers by providing that key ingredient, promising superiority. I can say that I am a pro Wal-Mart shopper. Every year I hear the same story in the paper. Keep your money in the community and shop locally. Every year, I do the same thing. I drive an hour away to another state, nonetheless, so that I can shop at Wal-Mart and save my pocketbook. Why do I spend all that time driving to another state so that I can make purchases for me and my family? Wal-Mart saves us money and the customer service is far superior to local stores. Don't get me wrong, I still make some purchases locally. I just make the majority of my shopping at a place that treats me good, and has a better selection of items to purchase. Not to get off track from marketing, I like to provide personal information as to why I came to a conclusion.

MARKETING: Definition: The systematic gathering, recording, analyzing, and use

of data relating to the transfer and sale of goods and services from producer to consumer.

(About Inc., The New York Times Company, 2007)

So this is what I obtained from the web resources and of course, it is similar to the other definition except for the fact that it is missing some crucial information about retaining customer loyalty. I think that I have definitely expounded on how importantly I place this categorization in my own personal commitment to being a Wal-Mart shopper. I can add that most of the employee's at the current Wal-Mart recognize my family and go out of their way to assist us in our shopping experience. No it is not that small, it is a Super Wal-Mart.

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