Business Case Analysis

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Strategic Planning and Implementation

Value statements to create strategic Guidelines

Each company has innumerable ways of suggesting its value statements like what to live by, leadership principles, core values and much more. All value statements are found in the core positions of the members in the organization. The objective of this paper is to create strategies that are modern, reachable and well organized in functioning.

Merck’s Values

Preserving and improving human lives is the Merck value addition portal. Corporate values are inseparable from the individual performance of the employees at work. Each Merck worker is responsible to follow the business practices, in accordance with the ethical principles of individual behavior. The employees are responsible to their customers, Merck workers and families, the business environment and society at large (Grow, et al., 2007).

Google Core Creative

For Google the value statements are:

• Focus on user and everything else will progress.

• Do one thing, but really well.

• Fast motion is better to slow progress.

• Great is not the best word

Strategies are basically acts done by the company’s management for building revenues, improving productivity and the profit ratios. A strategy formulation requires critical choice selection of the product sale, and methods to be used. After the formulation, specific outlines to implement strategies are undertaken. For example, if the company wants to expand its sales in India, then the management has to build a plan of how to enter the new market, and what resources would be required.

In case of small concerns, the implementation strategy becomes difficult due to the lack of finances. In such cases, the company management h...

... middle of paper ...

...izational Structure, Demand media, Available at: http://smallbusiness.chron.com/advantages-decentralized-organizational-structure-603.html (Accessed: March 3 2014).

7. Bachmann, R. & Zaheer, A. (2006) Handbook of Trust Research, 1st ed., Cheltenham, UK: Edward Elgar Publishing Ltd.

8. Block, P (1996) Choosing Service Over Self interest‖, 1st edn., San Francisco: Berrett-Koehler Publishers.

9. Boccialetti, G. (1995) Managing yourself when working with bosses and other authority figures, 2nd edn., San Francisco: Jossey-Bass.

10. Caldwell, C. & Karri, R. (2005) Organizational Governance and Ethical Choices: A Covenantal Approach to Building Trust', Journal of Business Ethics, 58(1), pp. 249– 259.

11. Caldwell, C. Hayes, L.A. Karri, R. & Bernal, P. (2008) 'Ethical stewardship: implications for leadership and trust‖', Journal of Business Ethics , 78(), pp. 153–164

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