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How social media can benefit your business?
The impact of social media on businesses.
The impact of social media on businesses.
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Funny commercial goes viral on YouTube! Company embarrassed when employee insults customer on Twitter feed. How do you want your company's brand to be thought of on social media? We live in an age where consumers are plugged into social media constantly, and this affects their purchasing decisions, perceptions and habits. Any business that wants to retain its image as modern and capable, as well as listening to its customers has to embrace social media, and its employees are the front-line troops in this task. We will demonstrate how the proper use of social media can enhance the reputation of a business or the lack of savvy can harm it. We will discuss the roles of social media, its importance, and why employees should be brought onboard and taught how to use social media wisely
Media has always been a part of business interactions. Advertising is the eldest and most commonly used form of communications. This predates printing, when a merchant first made his shop noticeable to passers-by. With the invention of printing, and later on television and radio, mass-advertising became the primary method of communicating with one's customers. This communication was entirely one-way, and managed from the top down.
With the coming of the Internet, and in particular, social media, this landscape has changed. Consumers now expect a more responsive interaction with business, and they have a greater voice. It is very easy for a customer to make product reviews on YouTube that will be seen by millions of people, or loudly voice complaints on Facebook or Twitter. A business’s own employees can either help with the company's image, or they can harm it, costing the company business.
Social media is all about relationships. Relationships between c...
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...10 Ways To Get Users On The Social Business Bus. Retrieved from informationweek.com: http://www.informationweek.com/software/enterprise-applications/10-ways-to-get-users-on-the-social-busin/240152871?itc=edit_in_body_cros
Meyer, K. F. (2012, February). 8 Social Media Guidelines for Your Employees. Associations Now.
Moyer, M. (2011, July 28). Using wikis to help transform IBM into a social business. Retrieved from ibm.com: https://www-304.ibm.com/connections/blogs/socialbusiness/entry/using_wikis_to_help_transform_ibm_into_a_social_business24?lang=en_us
Nour, D. (2013, May 6). Bulletproof Your Social Business: Train Employees. Retrieved from informationweek.com: http://www.informationweek.com/social-business/strategy/bulletproof-your-social-business-train-e/240154179
Qualman, E. (2010). Socialnomics: How Social Media Transforms the Way We Live and Do Business. Wiley.
Organizations want to ensure their image is protected and understand that social media is an essential part of public awareness. When a corporation exercises social responsibility in the form of fundraising or setting up employee giving programs, using social media to promote these actions helps to create a positive branding environment, and it’s a great way to engage with your audience on a deeper level that goes beyond your products or services (Frontstream,
Social Media are computer-mediated tools that allow people to create,share or exchange information,ideas,and pictures and videos in virtual communities and Networks.(Social Media Definition-Wikipedia the free encyclopedia).Social Media is social instrument of communication that will give information simply by asking,giving comments or recommending of other people with similar interests.This is use by giving your thoughts and the ability to communicate positively or negatively.Examples of Social Media sites are Facebook,My Space,Twitter,Bebo,and Linked-In.For a fast paced technological world,Social Media has a big part of our digital lives.It is the starting point to penetrate in every aspects of our lives,in our personal life,Social life or even professional life.Many engage to
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
The concept of social innovation has metamorphosed the way companies do business. No longer do companies only consider the short-term shareholder value, but now firms consider the social and physical environments in which they operate. It, therefore, goes without saying that this is only achievable through proper accountability. The advent of social media has given the power back to the consumers, and this has brought about change necessitating the companies to also value their customers—if not more—as they do their
Having a social media account in today 's society is part of the norm and while many people are getting jobs at a younger age, having a social media account while working is very common. There are many types of social media accounts ranging from posting just pictures, sharing recipes, and telling everyone what you 're currently doing. As employees post on their behalf, many employers are getting upset about the post contain. The employer could put the employee liable of the post on probation or the employee could get terminated. Many employees argue that their social life "outside" of the job should not reflect on them on who they are on the job. Other employees may state that just because they work in a professional job setting, should not
Robbins, S., Decenzo, D., & Coulter, M. (2013). Fundamentals of management. Upper Saddle River, NJ: Pearson Education, Inc.
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
The "groundswell", which is the term now being used for online social technologies, such as blogs, social networking sites like MySpace, and user-generated sites like YouTube and numerous other online communities now common on the Web, is making a dramatic impact on the way many organizations are conducting their marketing strategies. These online social networking sites have enabled the power to shift from the companies to the customer, this shift in power is being termed "customercentric". Companies can no longer rely on their perceptions of what customers want or the way they want the customer to perceive their organization, or products and services. The customers are now banning with one another through the many social networking sites now available online, and are often announcing their bad experiences with a product or service they received from a particular company. This is causing many organizations to scramble and forcing them to come up with new ways to handle these problems before things get out of hand. Many managers are uncomfortable with this new change and have a great deal of fear about the loss of control they are experiencing, while other managers and companies have embraced the "groundswell" and are implementing new and innovative ways to take advantage of online social networking as a way to endorse and market their products and services at a very low cost, while gaining high exposure. They are also forming strategic framework for developing and implementing the appropriate social applications for their organizations' needs. The social applications some companies are implementing to reach a variety of business objectives within different departments include:
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Marketing communications is the best way to appreciate the value of the goods and services offering by organization. Traditional tools of marketing communication disciplines are five: advertising, sales promotion, personal selling (see the EBS Sales Force Management text), public relations and direct marketing. There are also media in which time and space can be bought or used to deliver messages to target audiences. Organisations are planning which appropriate mix of these tools and the choice of media has for a long time been largely predictable.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...