Preview
Preview

Essay on Business Analysis: Starbuck´s Mission

No Works Cited
Length: 1200 words (3.4 double-spaced pages)
Rating: Purple      
Open Document
Need writing help? Check your paper »



- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Starbuck’s mission is to “inspire and nurture the human spirit-one person, one cup and one neighborhood at a time” (Mission Statement).Today, Starbuck’s is the leading retailer of coffee products with over 19,000 stores world-wide.
History of Starbuck’s:
Starbucks was founded in 1971 in Seattle’s: Pike Place Market, by Jerry Baldwin, Zev Siegel, and Gordon Bowker, each sharing a love for fine coffee and exotic teas. In 1981, Howard Schultz was first introduced to Starbuck’s, and became hooked after three sips. Throughout the year Schultz had meetings with Baldwin and Bowker and in 1982 Howard Schultz joined Starbuck’s as the head of retail and marketing operations. During a trip to Milan, Italy Schultz discovered a market for freshly brewed coffee, espresso and cappuccino. Upon his return home, he brought this new idea to Baldwin and Bowker but encountered strong resistance when he shared his thoughts on modifying the format of Starbuck’s stores. Schultz left Starbuck’s in 1985, to start his own coffee-bar business, II Giornale and in 1987 acquired Starbuck’s assets with support from its investors, and changed its name to Starbuck’s Corporation. In 1991 Starbuck’s corporation became the first privately owned U.S. Company to offer stock options to include part-time employees and in 1992 made its initial public offering (IPO). As the company continued to grow (currently at 425 stores) they were able to open their first drive-thru location in 1994. From 1996-2013 Starbuck’s corporation continually opened stores world-wide growing to a total of 19,767 stores.
Strengths:
One of Starbuck’s greatest strengths is their strong market position and global brand recognition. With operations in over 62 countries and 36.7% of the market sh...


... middle of paper ...


...ders. All of these principles contribute to the business strategy of Starbuck’s.
Structure and Controls:
Starbuck’s has a very detailed organizational structure, with Howard Schultz as the CEO and chairman of the company. Starbucks uses a Business Ethics and Compliance program which distributes awareness materials to employees. Another control is Starbuck’s financial controls, they understand that profitability is a key to their success.
Recommendations:
I would recommend Starbuck’s take a closer look into the international market and consider further expansion. Also, Starbuck’s would be smart to look into expanding their product line to include fresh juices and smoothies as this is a growing trend in today’s market. Lastly, I would recommend Starbuck’s making more technological advances, as the world continues to become a technologically advanced society.







Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Vision, Mission, and Strategy at Starbucks Essay - Starbucks was bought out by current CEO Howard Schultz in 1987. Since then, Andrew Harrer (2012) reports the company has grown to operate over “17,244 stores worldwide” (para. 1). Fortune (n.d.) reports in its yearly 100 Best Companies to Work for that Starbucks employs “some 95,000 employees”. From only a handful of stores in 1987 to a billion dollar franchise today, the success of Starbucks is due in great deal to their corporate culture, specifically how employees, or as Starbucks calls them, partners are treated....   [tags: Business Analysis ]
:: 6 Works Cited
1493 words
(4.3 pages)
Powerful Essays [preview]
The "One Ford" Mission Essay - Ford Motor Company has definitely seen its ups and downs over the past few decades. Although the company experienced a dramatic downturn during the auto industry crisis in recent years, they were the only American automaker that did not ask for a government bailout to keep afloat (The New York Times Company, 2011). This ultimately gave Ford Motor Company a great advantage over other automakers because it led to new customers and a better reputation. With that being said, without proper training for implementing their plan to stay above water during such an economical crisis, none of this would have been possible....   [tags: Business Analysis ]
:: 4 Works Cited
929 words
(2.7 pages)
Better Essays [preview]
Analysis of the Mission and Vision Statements of JPMorgan Chase Essay - Introduction This paper will analyze the mission and vision statements of JPMorgan Chase & Co against the performance of the organization. An evaluation of how well the company lives out its mission and vision statement will be provided. The organization’s strategic goals link to the company’s mission and vision will be assessed. An analysis of the company’s financial performance to determine the link between the company’s strategic goals, strategy, and its financial performance. A competitive and marketing analysis of JPMorgan Chase & Co will be conducted to determine its strengths and opportunities....   [tags: Mission Statements Analysis]
:: 5 Works Cited
2211 words
(6.3 pages)
Research Papers [preview]
Publix Super Market Inc.: Good Reputation and Firm Mission Essays - Publix Super Market Inc., a food and drug retailer is one of the fastest growing employee-owned grocery store chains in the United States. The privately held company began 1930 in Winter Haven, Florida by George W. Jenkins. Since the company’s start, Publix has continued to grow and as of 2013, it ranked 108 on the Fortune 500 list. Likewise, Publix had revenue of 27,706.8 million and profits of 1,552.3 million. Publix’s current stock price is $30.00 per share and the number of shares of common stock outstanding as of Feb....   [tags: business analysis] 1222 words
(3.5 pages)
Better Essays [preview]
Dell Mission And Strategies Essay - Dell Mission and Strategies Mission: Dell is a company leader in delivering the latest technology in computer systems to customers, and a broad range of products that enhance the service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalize assistance to take customers to the next level of service. (1) Strategy: Dell combines direct customer model which is our initial goal, with relevant technologies and solutions, efficient manufacturing and logistics, and strive to find new distribution channels amongst businesses and individuals around the world....   [tags: Business Analysis Computers Strategy] 909 words
(2.6 pages)
Strong Essays [preview]
Mission, Vision, and Values of Ben and Jerry's Essay - Critically evaluate the mission, vision and values of a company that you are familiar with and propose alternative formulations of same The Mission, Vision and Values of a company play a Fundamental role in Strategy Formulation and Strategic planning. We will discuss throughout this assignment, how developing effective mission, vision and values can help shape, develop and guide a firms Strategic choices. They reflect the firm's fundamental core ideology. At the most basic level a mission statement can describe the firms overall purpose for being....   [tags: strategic planning, mission statement] 1675 words
(4.8 pages)
Powerful Essays [preview]
Essay about Business Analysis: Sorzal - Business Analysis: Sorzal Instruction Sorzal¡¦s Business definition, Mission statement Market authentic and quality jewelry, pottery and artifacts in the United States. To be the reputation and world-known South American and African artifact for collectors and fanciers. As an intermediate of transferring ancient culture and art to the world through tangible items. And for the reason to expand our market, we will emphasize on our target consumers interests, curiosity and self-satisfaction....   [tags: Business Management Analysis] 1203 words
(3.4 pages)
Good Essays [preview]
Business Analysis: Bega Cheese Essay - Change is the most crucial aspect of management. In a rapid competitive business environment, change is not only recurrent but also becoming complex. The case study Bega Cheese highlights how the firm has achieved change management from satisfying the needs of local market to being limited company of more than 50 countries globally. Through the case study, it is seen that Bega Cheese has undergone different stages of change process by implementing various effective cultural perspectives, to traditionally organizational designs concerning with structures and new forms, processes and boundaries to adapt to organizational change and eliminate resistance to change....   [tags: Business Analysis ]
:: 13 Works Cited
1906 words
(5.4 pages)
Term Papers [preview]
Whole Foods Mission Statement Essay - I. INTRODUCTION Everybody that is in business is there to make a profit (some firms are just tax shelters) and there are only so many products and services available. What sets the competition apart is how they execute their business practices. This is where a mission statement becomes the “blueprint” for doing business. “The mission statement needs to be longer than a phrase or sentence, but not a 2-page document” (David, 2003). This document not only points the managers in the right direction, it also gives the employee a sense of why they are working for this company....   [tags: Whole Foods Mission Goal Analysis] 1327 words
(3.8 pages)
Good Essays [preview]
Virtual Organization Business Analysis Essay - Virtual Organization Business Analysis In the business world today, businesses are established and created as the demand for their particular specialty increases. The demand for these specialties can come from a multitude of influences. These influences include economic, government, and legal. There are five particular businesses that were established due to the influences talked about earlier. I will talk about each of these businesses, what key economic, government, and legal influences impacted each of the businesses, and my opinion on which company influences had the greatest impact on them....   [tags: Business Analysis] 724 words
(2.1 pages)
Strong Essays [preview]