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The concept of social media for business
Social media as a marketing tool
The concept of social media for business
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Identity of the brand, and the emotional connection play a huge role in customer retention and this is where Chocolates El Rey needs to focus as well. By engaging the consumer and providing a form of affiliation and emotion with the brand, Chocolates El Rey could have a huge increase in their market share. Even if they started by branding themselves with fine dining restaurants and high class hotels, it would provide an emotional connection to the brand, as these types of consumers would associate the premium chocolate with the high end identity of the hotel or restaurant. This will help build the brand awareness of the company aiding in the future success and brand power that Chocolates El Rey will have in the market.
Social media is another great cost-effective way at marketing a company. In today’s technological world, the internet plays a huge role on any major brand. By utilizing the use of the internet, Chocolates El Rey could have a much wider market share as this information is available to anyone, anywhere in the world. The use of things like viral videos and social media...
Chipotle first opened its doors in Denver, Colorado in 1993, setting out to create a new experience for the fast food diner. They put together a simple equation of fast, fresh and high-quality ingredients and looked to change how people viewed fast food forever. Their simplistic approach has expanded across the years and although they still strive for the same fast, fresh and high- quality concept their views have expanded to include sustainability as one of their main pillars.
The aim of this report is to analyze the digital marketing campaign “For the Bold” of product Doritos in terms of two categories of social media, social community media and social publishing media, and to consider whether the campaign is successful in terms of two criteria for analyzing marketing campaign on growing sales and increasing proximity to customers.
Claire’s Chocolates does not advertise, relying on word of mouth. Their promotional methods, therefore, are based on quality customer service, building customer relationships, high quality products and service delivery (Gronroos, 1994, 4). This creates the experience that makes customers want to talk about their product and this, therefore, creates new customers.
Charles Chocolate’s sales revenue decreased -1.176% between the years 2010 and 2011. The equation that as used to get that was Revenue Growth= 100 × (Current Value-Prior Value/Prior Value) 100 × (11,850,480-11,991,558/11,991,558). The change in the sales revenue could have happened for very many reasons. Being a premium chocolate making company, their product may not have been very high in demand. Also forecasting the demand for their product was not a very easy thing to do either. Another issue that Charles Chocolate’s faced their competitors, such as Godiva and Lindt, are more of a well known brand then they are.
In “Coca-Cola and Coco Frios”, a poem written by Martin Espanada, the author immediately introduces the theme of always being in touch with one’s culture, despite the circumstances of Puerto Rico adapting to the U.S.’s culture. Throughout the poem, the speaker exclaims how he’s tired of the having to taste of Coca-Cola while in his parents’ home country. It teaches how one should appreciate where they came from, knowing that there are situations where one cannot the full experience.
Tanner and Raymond (2014) describe branding activity as “strategies that are designed to create an image and position in the consumers’ minds” (c.6). When branding messages coincide with its offerings’ characteristics, it establishes consumer trust, and brand strength. For example, when first introducing Dove brand in 1957, by labeling its product as a “beauty cleansing bar . . . [with] ¼ moisturizing cream, that rinses cleaner than soap” (Unilever, 2016), we can see that marketers associated the brand to moisturizing and beauty, and disassociated the brand from common soap. Over the years, this consistent message coinciding with product performance has strengthened the Dove brand. Strong brand equity is derived from consistent, strategic branding that establishes perceived quality and emotional attachment (Entrepreneur, 2016); therefore, consumers are more likely to pay higher prices, as well as purchase new offerings connected to the
Social media has a big role in our perception of brands in today’s world. The two companies have both attempted to integrate social media in their continued attempts to one up their competitor. Google has made attempts to cr...
If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
The recent product, liquor filled chocolates is a viable business that can sell if it is implemented professionally. This recent innovation should be able to acquire attention from the market owing to its combination of selling products. Put simply, the liquor-filled chocolates are chocolates that contain alcohol. According to Novellino (2011), Chocolate-candy sales summed up to $16 billion in 2008 in the U.S. Furthermore, the statistics on alcohol reveals that liquor sales hit $19.9 billion in 2011. What does the statistics reveal about the product? This reveals that the market for the two products is present and combining them will result in a profitable business. This paper is a report on targeting and segmenting the new liquor filled chocolates as a potential business.
Introduction The 58 million pounds of chocolate eaten on chocolate the drenched holiday of Valentines Day is likely made from cocoa beans from West Africa. The Ivory Coast, also known as Cote D'ivoire in Africa is the source of about 35 percent of the world’s cocoa production. These cocoa beans were likely harvested by unpaid child workers that are being held captive on plantations as slaves. Chocolate companies use these cocoa plantations as their cocoa source for their chocolate products. And since the companies want to maximize their profit, they push plantation owners to lower prices, causing plantations to cut price any way possible (Philpott).
In the third part of my coursework I will look at the social costs and
Building and enhancing a strong brand has been found to have profitable rewards in business, it has therefore become a prime priority for many firms. Customer-base brand equity (CBBE) is a model that has been adopted by Cadbury in order to build a strong brand that can compete with the other ones in the market. The company has followed the four steps of the model. The first step involves the establishment of appropriate brand identity, which includes enhancing customer awareness of the brand.
Alan’s Best Chocolates (ABC) is a leading company in the sales of confections and chocolates throughout the United States. The company’s products are sold from 50 stores across the country and maintain a high reputation for superior quality and taste. While the company’s sales have grown over the past ten years, the rate of growth has significantly slowed. One key factor for this slowing rate of growth is the shift in the marketplace to purchasing chocolates and confections online. For a company to succeed, it needs to plan on how to capitalize on this online marketplace by leveraging existing technologies, industry best practices, and aggressive marketing and sales campaign to ramp up the its growth projections for the foreseeable
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...