Burger King Organizational Change

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Burger King’s strategy is to dominate globally – goal- in the fast food market –scope - by having low cost and premium food items and efficiently producing them -competitive advantage (Mitchell). They believed that low prices would create a higher demand for their product - logic. Before they decided to restructure Burger King was structured traditionally with a full executive team, cubicles and daily cross-functional meetings. The company decided to change the architecture of their firm and use that to alter their company culture. They combined their global brand marketing department and their operations department. They believed that this would lead to “faster decision-making, increases regional accountability, and” would ensure “consistency of the brand's marketing and operational standards around the world” (Carey). They also decided to rearrange their office structure by removing cubicles, placing desks close to each other, and keeping management in the same room as their workers ("Burger King to Layoff"). Burger King believed that this would help information flow and stimulate a teamwork environment instead of a traditional hierarchical one and make it more efficient ("Burger King to Layoff")(Carey). They were trying to focus less on bureaucratic elements of a formal structure and were focusing more on communitarian elements, specifically knowledge sharing and teamwork, which meant that they were following the law of organizational core variety.

The rationale for change in the firm manager’s mind was that the previous culture and company setup was not allowing the company to run to its full capabilities, so a change was necessary to make Burger King as profitable as possible. The stated objective for the change was that “In...

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...he Network Journal. 1995-2011 The Network Journal, 16 Aug. 2011. Web. 21 Mar. 2012. .

McClatchy. “Burger King Lays off 250 in Purge at Headquarters.” Chicago Breaking Business. Tribune Newspaper, 7 Dec. 2010. Web. 21 Mar. 2012. .

Mitchell, Dan. “What Went Wrong at Burger King.” CNN Money. 2012 Cable News Network, 3 Sept. 2010. Web. 21 Mar. 2012. .

Walker, Elaine. “Miami-based Burger King Sees Improved Profitability.” The Miami Herald. 2012 Miami Herald Media Co, 14 Mar. 2012. Web. 21 Mar. 2012. .

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