Building Blocks to a Successful Business Model

995 Words2 Pages

RQ1
According to Osterwalder and Pigneur (2010), a business model is utilized to demonstrate the rationalization of the methods an organization utilizes to create, capture and deliver value. The business model serves as a blueprint for strategy implementation through the processes, structures and systems of the organization; accordingly, nine building blocks can be utilized to describe the logic behind the company’s intentions to make profit (Osterwalder & Pigneur, 2010). The nine building blocks named by Osterwalder and Pigneur (2010) are customer segments, value propositions, channels, customer relationships, revenue stream, key resources, key activities, key partnerships and cost structure. These building blocks are used to describe the: imperative groups of organizations or people that will be served, value created by services and products within a defined segment of customers, communication and capacity with which value will be delivered, relationship types within the specific segments, cash generated in customer segments, assets that are critical to a successful business model, critical functions that must be carried out by the company to ensure a successful business model, network of partners and suppliers make the model work, and costs that are required for business model operations (Osterwalder & Pigneur, 2010).
Each block of the business model continues to “build” upon the previous block to create a business model that will effectively and efficiently generate value. An effective model will not compromise the desired culture of the business; rather, they will complement one another (Osterwalder & Pigneur, 2010). All businesses are founded on customers; therefore, a profitable customer base is crucial to the survival ...

... middle of paper ...

...r & Pigneur, 2010). Ensure that the session stays focused on the problem and that the rules are in place from the beginning in order to reduce distractions and side conversations, ideas should be drawn or written down in an area that can be viewed by everyone, an immersion experience may also be facilitated to ensure that everyone has knowledge of the problem (Osterwalder & Pigneur, 2010).

References
Baden-Fuller, C., & Haefliger, S. (2013). Long range planning. Managing business models for innovation, strategic change and value creation, 46(6), 419-426. doi: http://dx.doi.org/10.1016/j.lrp.2013.08.023
Mason, K., & Mouzas, S. (2012). Flexible business models. European Journal of Marketing, 46(10), 1340-1367. doi:http://dx.doi.org/10.1108/03090561211248062
Osterwalder, A. & Pigneur, Y. (2010). Business model generation. Hoboken, NJ: John Wiley & Sons.

Open Document