Frozen yogurt, a popular fad in today’s society, is a treat that is craved by most women. Because of the popularity of frozen yogurt, and how these businesses seem to be booming all over the country, we wanted to create a place similar to that of your typical yogurt shop, but with a different type of clientele. The Brogurt Bar will be an environment that will specifically accommodate men who want to escape the pressures of work, school and home; however this will not stop women from wanting to come and enjoy a night out. Brogurt itself is a name that will intrigue people to search for an explanation that will satisfy their curiosity as much as it will satisfy their taste buds. The Brogurt Bar’s three main amenities will be yogurt, beer, and sports.
In order to make yogurt into a man-friendly food, The Brogurt Bar will offer high protein original flavored yogurt with fruit, candies, nuts and other delicious toppings. With a growing desire in our culture to be fit, we feel that our high-protein frozen yogurt will appeal more to men due to it being a fun and healthy treat. Along with our original flavor, there will be a variety of other flavors our customers may choose ranging from peanut butter to cookie dough. Unlike a traditional yogurt shop, The Brogurt Bar will not be a self-service facility; instead beautiful women in their favorite sports jerseys will serve the yogurt to the men who order it.
Our bar will offer a vast array of beers on tap from traditional domestic beers to the finest. The twist to The Brogurt Bar is that although the yogurt is not self-serve, all of the beers on tap will be. Our business will promote weekly beer specials to attract a multitude of customers. While the yogurt will be our busines...
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...ll be a successful college town business because of its uniqueness not only in its products but also in the superior service that it offers to its clients. We are excited to watch our business transform frozen yogurt from a preppy product for girls to a product that all can enjoy!
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...to the wide selection of tart and frozen yogurts featuring live and active cultures. Except strawberry, chocolate and other popular flavors Yogurtland gives an opportunity to try more exotic choices such as green tea, pistachio, mango and pomegranate. Also variety of fruit, candy, nut and cereal toppings are available. The chain debuted in 2004 and has expanded through franchising. Units are inline or freestanding, with quaint, bright interiors to create a comfortable but exciting atmosphere. A survey of visitors showed that most of them were first time in this store and were satisfied with the result. “I'm glad I was reintroduced to Yogurtland. I'll be returning sooner rather than later.” – saying Julie F., one of the customers.
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
Yoplait who used to be the country’s leading brand, has been surpassed in the US yogurt market by privately-owned Greek yogurt maker Chobani, with Dannon representing the top yogurt brand in the US with a 34% market share (Shoup 2017). Yoplait is originally from France and General Mills held the US license for Yoplait since the 1970s and it acquired a 51% stake in the brand in 2011, but its share of the yogurt market has fallen by almost 25% in the past five years (Schafer, 2017).
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
Bud Light’s target market are men in their twenties to sixties. In this class we have discussed the dangers of complying into rape culture and toxic
Everywhere we go we are told what to wear, what to drink, how to look, and so on. Be it by billboards, newspaper, television, magazines, it’s everywhere. That being said, advertisements have a great influence on our lives. While researching ads for a similar products from two different American time periods, I came across two beer advertisements – one from the 1950s and one in the 1990s. In the 1950s, beer advertisements focused their attention on family, specifically how a mother and a father, supporting and maintaining a household, should enjoy beer. Yet, in the 1990s, beer advertisements main focus was on the male consumer. What do men like more than beer? Yes, women. The advertisement industry utilized attractive women to be associated in the ads but have no necessarily affiliation with the product. The difference between these two ads show about American culture is that back then it was about gender roles and nowadays is about sexism. Beer advertisements should not be in local advertisements because the message exhibits stereotypes. Since the early days of time the stereotype o...
General Mills revealed that extending into other markets can prove profitable. When General Mills extended its corporation into the snack market by adding Milk n’ Cereal Bars and Morning Mid, they were very successful. General Mills found a way to change with the changing lifestyle of the typical “on the go” American; making their breakfast products portable. Not only did they unleash a new product onto the market, but they extended their “marketing loop” to people who are “on the go.” Nowadays, Americans are all about the fastest cars, quickest internet connection, and yes, even the quickest way to get through a meal. People today do not even want to stand in line at the bank that they came up with online banking; this is where the “on the go” breakfast bars come into play. General Mills also took care of the “nutritious on the go” Americans. In addition to being a good “on the go” breakfast, Chex Morning Mix also provides nutrition because it has 10 vitamins and minerals. The new “on the go” product is a good selling factor for busy people who do not want to lose nutritional value by eating on the go. The idea that one can actually eat their breakfast on the move appeals to not only the fast paced people of today, but also to the ones that want to acquire more sleep.
While some companies in the food bar industry are more a focus on women, they are able to differentiate by the type of women they market to base on the segment each company focuses on (i.e. sports, energy, and weight loss). Women in each category have specific needs that need to be met. For example, an energy bar would appeal to a woman who is a busy executive on the go and has limited time to stop for a meal. Whereas a woman who is concern about maintaining her shape would be the focus of weight loss bars.
Hamburgers are for men, salads are for women, at least that’s what society and advertising tells us. In snack advertisements men are seen bulking up on hot dogs, nachos and burritos, while women are searching for a healthier meal replacement by grabbing a low-calorie no-fat yogurt from the fridge. Nestle has already explained to their consumers that their Yorkie Bar, which explicitly states in big bold text upon the packaging that it is “not for girls”. These chocolate bars are instead to be scoffed back by big manly men with a large appetite and a bench press appointment. Cadbury has also informed many through their advertisements that a woman eating a Flake bar is quintessentially erotic. These chocolate bars often found being consumed by
On the other hand, 21.2% of customers we surveyed thought there was not a good selection. Whilst, 15.2% didn’t have an opinion. This shows us most people we surveyed thought that the selection of toppings at YoYo Yogurt is good. This helps us as a good selection of toppings is essential for a frozen yogurt company to run as they are a complement to the frozen yogurt. As they have a good variety of toppings, people are more likely to go there over a place like Wendys where only one topping is allowed to be chosen.
The next time you walk into a bar and see that all the elements seem to be at balance and the bartender is smiling ear to ear, you'll know that this will be the bar you'll stay at. The Social Drinker came early and set the stage by drinking with the Outcast, making him socially acceptable. The Freshman has already been kicked out for dropping his third beer and The Fish Out Of Water is starting drinking games, all the while, Huey Lewis And The News is blaring from the speakers. A bartender dreams of this perfect balance of Bar goers on a nightly basis and here it is at-last.
Porter's five forces analysis is an industry analysis model developed by Michael E. Porter as a tool for developing business strategies to become or stay competitive in an industry or marketplace as per (Braze, 2013).
Kotler, P., & Keller, K. (2012). Marketing management (14th ed., Global ed.). Boston, [Mass.: Pearson.