Preview
Preview

Broadcast Journalists and The Inverted Pyramid Style of Presenting the News

No Works Cited
Length: 1451 words (4.1 double-spaced pages)
Rating: Blue      
Open Document




- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

In 1965, American broadcast journalist Edward R. Murrow stated, “We cannot make good news out of bad practice.” Although this quotation was originally in response to critics who wanted him to ignore racial problems to promote a better public image abroad, it can also be applied to the importance of presenting a quality newscast. In America, news media is considered the forth branch of the United States government. This concept stems from a belief that it is the news media's responsibility to deliver clear and accurate information to the populace in a compelling manner. Considering the effect the news has on society, as journalism scholars we need to ask why clarity and attention are important in a newscast and what can be done to ensure clarity and attention is used in a news video or news broadcast?

Using the 2010 textbook Broadcast News Handbook and personal experiences from Digital News class, we will analyze the following questions. To do so, we will examine the importance of clarity and attention in a newscast, and then finally take a look at three aspects to ensure clarity and attention is in a news video or news broadcast.

First, there is the importance of clarity and attention in a newscast. The history of delivering news has evolved throughout the years. From exchange information via radio to have a having a television channel’s primary objective be producing news, the news media have grown in the methods notifying the public. However, a couple of things that hasn’t change are the media’s goal of delivering clear and engaging products.

As Assistant Professor Dave Cupp of the University of North Carolina at Chapel Hill explained in a 2010 article, “Today the world remains as confusing as ever, and new technolog...


... middle of paper ...


... a report remember to record scenes that involve some sort of action, the viewer will be persuade to pay attention because the are interested in what the people are doing.

CONCLUSION

By understanding why clarity and attention are important in a newscast and observing three ways to ensure these functions are used in a news video or news broadcast, we can see the responsibility the forth branch has to society. Edward R. Murrow attempted to accomplish these traits in all of his broadcasts. Canadian educator Marshall McLuhan’s contention is that “the medium is the message.” However, the authors of the textbook believe that the message is the message and the medium is simply a means to get that message to an audience. Regardless which statement you agree with, the main point is that the message is important and we, as reporters, have an obligation to present it.



Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Essay Broadcast Journalism is Transforming but not Dying - ... Although that was 10 years ago, it demonstrates how the Internet has been a prevalent go-to source for news and the statistics are only growing. Paul Grabowiscz (2014) explains, “Especially the young, are turning to the Internet for more and more of their news and developing an effective digital strategy is essential for long-term survival.” Are the younger generations to blame for the growth of online news. Amanda Lenhart (2010) found that 72% of 18-29 year olds that engaged in online activity also involved themselves in social media....   [tags: internet, ipads, news apps, online news] 1068 words
(3.1 pages)
Term Papers [preview]
Essay on News - 24/7 - 1- In order to get the latest up to the minute coverage, you need to have your television on all the time and tuned to one of the all news stations. The Cable News Network or CNN was the first 24 hour current events network, and it launched June 1, 1980. Other networks have since launched their own versions of 24 hour programming such as FOX and MSNBC. The Weather Channel provides 24 hour coverage of weather across the globe, and it is crucial to understand how the weather can alter current events....   [tags: World News] 530 words
(1.5 pages)
Good Essays [preview]
What is News? Essay - Statement of the Problem Television is a primary source of news for the majority of people (Miller & Kurplus, 2010). Thus, numerous lives are impacted by television news. It is the responsibility of news programs on television to inform the general public each day of stories considered important to bring to the public’s attention. Recently, it has been suggested that there has been an increase in the amount of news stories which may not be significant, included in the news (Boczkowski, 2009; McNamara, 2011)....   [tags: Television, Primary Source, News, Media]
:: 25 Works Cited
870 words
(2.5 pages)
Better Essays [preview]
Questioning the Truth of the News Essay - INTRO/PROBLEMS The window to the world can be covered by a newspaper,” this quote by Polish writer Stanislaw Lec sums up the problem with the news media. It is the job of the news media to provide the public with news events happening around the world. Without these news reports, people would be oblivious to what is going on around them. Our lives rest in the media's hands, and they are fully aware of this. The news is a very competitive business, and because of this what gets reported is not necessarily what the story is....   [tags: Television Newspaper Media News] 4184 words
(12 pages)
Powerful Essays [preview]
The News Essay - The News Watching the news on television has always been a wearisome chore for me. There is constant competition for my attention between the presentation of the news and the actual facts reported. At times, I question the accuracy of the news presented. I don't believe the reporters purposely broadcast stories which are untrue - but I believe some stories are either reported before getting all the information, which could result in a false story, or are slanted towards a certain major corporation or political candidate, and I mistrust the motive of the network....   [tags: Personal Narrative News Television Media Papers] 2430 words
(6.9 pages)
Powerful Essays [preview]
Essay on The Importance of The Food Guide Pyramid - The Importance of The Food Guide Pyramid The food guide pyramid plays an important role in the health education of the majority of people in the United States. It is meant to guide the general healthy public in how to eat healthy to stay healthy. It includes a wide variety of foods to provide a healthy range of nutrients that are needed daily. The food guide pyramid is an excellent way to educate the public on how to eat healthy. The new food guide pyramid also includes exercise. This is a way to universally educate people....   [tags: Health Nutrition Food Pyramid Essays]
:: 4 Works Cited
2040 words
(5.8 pages)
Powerful Essays [preview]
Essay on The Inverted Pyramid and The Evolution of Newswriting - The Inverted Pyramid and The Evolution of Newswriting Newswriting, as it exists today, began with the adoption of the telegraph, which roughly coincided with the start of the American Civil War. The necessity of getting at story through before the telegraph’s occasional malfunction forced a radical change in the style of writing used in reporting. Before the telegraph, much of writing news was just that: writing. News was reported much like books were written. The reporter would set the scene with a detailed account of the setting or the mood and tell the tale just like any other narrative that one might read simply for pleasure....   [tags: essays papers] 1786 words
(5.1 pages)
Strong Essays [preview]
On Style Essay - On Style Style is a very ambiguous word. Asking the question, “What is Style?” is almost a philosophical endeavor, comparable with “What is Truth?” Asking the question, “What is Good Style?” is even harder. Society’s boundaries are constantly shifting to accept or banish items from the definition, in art and writing specifically. Yet there are certain elements that remain constant in all these changes, and these are the elements that style manuals try to pin down. Before the class reading/blogging project began, I thought of style as the method a writer uses to communicate his/her ideas to the reader....   [tags: Style Toward Clarity Elements Writing Essays]
:: 3 Works Cited
932 words
(2.7 pages)
Strong Essays [preview]
Style Essay - Style I often wonder what style is, and how does a person know when they are in possession of it. Style is one of the many things that seem to change form day to day for me, and I'm never sure where it might lead me. I think we all have our own style, but how can we get away from having the same style that other people have. When I look through magazines, all I read is the same thing over and over, in a little different style, or voice. Then, when I look out the window, I see people dressed in about the same fashions....   [tags: Style Personality Individuality Papers] 1804 words
(5.2 pages)
Powerful Essays [preview]
Essay about Style - Style After reading Strunk and White’s, The Elements of Style, Williams’, Style: Toward Clarity and Grace, and my peers’ reviews of these two books, I have come up with an all encompassing answer to the question: what is style, and what elements are most important to all writers. The answer is: there is no clear cut definition of style. It is ever changing; and is based on society’s views of what makes good writing, not necessarily the writer’s own thoughts on the matter. Therefore, the writer is better off following the set rules of grammar, punctuation, and sentence structure, determined by society; then adding her own voice....   [tags: Writing Styles Style Paper]
:: 3 Works Cited
1566 words
(4.5 pages)
Strong Essays [preview]