Brands R Us

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Recommended: Impact of TV advertising on children

The Story “Brands R Us” talks about how commercials and advertising can corrupt people into doing something or even purchasing items. Commercials relay such a glamorous When children twelve years or younger and a commercial that catches their eyes, they are a little more vulnerable and naïve to what is in front of them. In the United States children are estimated to watch over 4 hours of television a day. Children’s minds are not fully developed yet and lack the mental ability to know what is right and what is wrong. So, they can be easily manipulated into a product they no little or nothing about. With that being said commercial or advertisements geared toward children should be banned, such as; food, toys, and electronics
Foods commercials and ads bombard you with their amazing product you should consume. Fast-food marketing companies spend an estimated $1.6 million dollars on advertisements geared towards children. The average preschooler (2-5 years) saw 2.8 TV ads for fast food every day in 2009; children (6-11 years) saw 3.5; and teens (12-17 years) saw 4.7. Another reason is all fast food companies, such as; Wendy’s, Burger King, and McDonalds have toys from either the most popular kid’s television show or the latest movie coming out. And with over 5 different collectable toys and they want them all. For example, in 1995 when Burger King had the collectable Disney plastic cups and I wanted them all very badly but only got one. Jingles are another way that commercial can suck in kids to pay their product. For instance, the Kit Kat bars jingle “Gimme a break, Gimme a break, Break me off a piece o' that Kit Kat bar.” Any type of catchy jingle like that leaves you humming the tone, singing it, and leaves you to go out to g...

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...t stop until they have the item. Video games are another contributing factor into TV ads for children. Because, the time children spend sitting down watching TV or even playing a video game they are not engaging in any activity. Also, sitting down for long periods of time can lead to poor posture.
In conclusion, children are bombarded with TV ads telling them to pay this, eat this, play this it will make you cool and have friends. Children need to be protected since at that age they are very naïve and will believe anything they see.

Works Cited

http://www.pamf.org/children/common/behavioral/electronics.html http://grist.org/article/food-2010-11-09-the-fast-food-industrys-4-2-billion-marketing-blitz/ http://www.krmg.com/gallery/lifestyles/holiday/toys-r-us-announces-its-hot-toys-christmas-2013/gCDhp/#3899536
http://official-furby.wikia.com/wiki/Furby_(1998)

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