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Essay on Body Image in Advertising

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Advertising: A Nutritional Disaster

Sauntering through the mall, viewing a magazine, surfing the net, or watching television, people are inundated with thousands of images—images that influence their thought. What inspires a woman to buy lingerie, a man to buy cologne, or a teenage girl to buy a school wardrobe? Is it the actual product that is advertised or are people subjective to the subconscious thought that maybe they would look like the model? As seen on television and movies, the newest fad is to look “skinny.” Attaining the correct weight is now associated with success and “hitting the gym” has now become a part of daily vocabulary. Who is to blame for this increase in body image awareness? Why are people suddenly so obsessed with obtaining the correct weight?
According to studies into diet, weight loss, and body shape, many individuals feel dissatisfied with their body shape. Who is to blame: none other than the advertising industry. Walking through the mall, there is a multitude of advertisements for different stores ranging from clothing stores to department stores to specialty stores. Most of the advertisements portray the product with fit, good looking models as if they were the norm. The fashion industry, presumably more than any other industry, has the clothing on fit men and thin women. Even meandering through the stores and observing the mannequins, a person can see that the product is advertised on a lean figure. In fact, compared to the average woman a mannequin has quite the envious figure. The average woman is around 5’4” with a dress size ranging from an 11 to a 14 while a mannequin sports a mean 6’0” with a dress size of six. Also, the average woman has a bust between 36- 37” with a waist ...


... middle of paper ...


...standards? Is advertising really that important over life?

Works Cited

“The Biggest Loser.” TV.com. 20 Oct. 2006. CNET Networks Entertainment. 23 Oct. 2006. .

Collins, Anne. “Statistics on Eating Disorders.” 23 Oct. 2006. .

“The Drive for Thinness.” 23 Oct. 2006. .

Ford, Tove. “Statistics.” 23 Oct. 2006. .

“Spanish Fashion Show Bans Underweight Models.” CBC News. 13 Sept. 2006. The Associated Press. 23 Oct. 2006. .

“Statistics: How Many People Have Eating Disorders?” Anorexia Nervosa and Related Eating Disorders, Inc. 16 Jan. 2006. 23 Oct. 2006. .


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