BlackBerry Marketshare Prices Plummet

3242 Words7 Pages
bulb-icon

Recommended: Impact of changing technology in modern times

BlackBerry is located in a fast growing economy, Waterloo, Ontario. This is also located next to the world famous University of Waterloo. Many questions have been asked about BlackBerry and how they got to be a multi-million dollar company. Our main concern with BlackBerry, is that, Why does their market share price keep going down? Within this report we will explain some organizational issues that can point out problems that occurred within the company. We’ve brought together the finest of business managers to conduct this research and bring the information forward for our audience to indulge in. First is first, beginning with some background and current information of the company to get an idea of where BlackBerry stands. As well as what industry BlackBerry lies within. A short summary of BlackBerry’s strengths, weaknesses, opportunities, and threats will also be conducted. Also, a few organizational behavior concepts will be used as part of the analysis. Information analyzed will be included in job satisfaction, organizational culture, organizational structure, and effectiveness of organizational communication process. Job satisfaction goes on to tell the reader about how productivity will increase if everyone is satisfied within different aspects of the company. Organizational culture is about the type of market the company is involved in. Organizational structure basically defines how the company is structured and what their objectives are as a whole. Last, effectiveness of organizational communication process concludes the way the company portrays their product to the general population. Background 1984: Research In Motion is founded by University of Waterloo engineering student Mike Lazaridis and University... ... middle of paper ... ...outside a business environment, on the other hand, BlackBerry has maintained a business friendly approach. BlackBerry was fortunate enough to capture the eye of the common consumer and was able to sell and produce phones at mass. BlackBerry’s main goal was to ensure great market share, but that all came to an end when Apple and Samsung entered into the market with new and improved technology. BlackBerry could not keep up with the vast transformation of the market, and later fell to nothing. A recommendation to BlackBerry would be to fall back on the consumer market and aim towards more of a business and government market. BlackBerry already has their footprint in the market of high secured devices. BlackBerry should also decide to close their company from the public and go private, as they are no longer a profitable company within the general consumer population.

Show More
Related

  • Broadway Brokers

    1844 Words  | 4 Pages

    The current economic downfall has forced many organizations to strategically restructure and downsize. Broadway Brokers is not immune to these economic challenges and has been faced with competition from discount brokers and Internet brokerage services. Broadway Brokers position of holding the largest market share has been jeopardized by their slow reaction to the shifting changes within the industry. Broadway Brokers staff possessed strong selling and interpersonal skills however lacked in their knowledge of the high tech skills that had been inundating the market. The organizations lack of adapting to new technology and their absorbent overhead was threatening their profitability. The organization was faced with the need to restructure, consolidate, and implement employee layoffs in order to remain competitive with the current financial climate. Rumors of impending office consolidations and staff layoffs had existed for some time. However, the CEO commentary in a Financial Times article confirmed such gossip. In fact, decisions had already been made by top management to enact a structural plan that would severely curtail offices, close offices, and reduce the level of employees across the organization. Top management was firmly fixed upon downsizing and consolidation and was now relying on its management staff to come up with a plan to implement a transition. A dozen of the company’s most respected managers – everyone from assistant vice presidents to managing directors were join together to devise a plan for change (Jick & Peiperl 2003).

    Read More

  • Technological Supremacy of Canada

    932 Words  | 2 Pages

    ...lackberry has highly enriched and developed Canadian economy and job sector. Blackberry has been a very significant contributor to Canadian economy’s progression, employment and mobile advancement that defined and presented a powerful and technological Canada among the world.

    Read More

  • Organizational Behavior Concepts Of AT&T

    1865 Words  | 4 Pages

    AT& T is the largest communications company in the world. The company is the leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. They have even expanded to include entertainment with television services called UVERSE TV. With the many accomplishments of this media giant its portrayal of evidenced practice of some successful organizational behavior concepts reveal clear understanding of leadership. AT & T has proven success through effective organizational behaviors that include focusing on organizational structure, organizational culture and communication.

    Read More

  • AT&T Business Analysis

    5157 Words  | 11 Pages

    ...ide whether it should be getting better at what it is already good at or whether it should be looking toward higher order capabilities that are beyond the old. The strategic vision of AT&T must be adjusted to reflect their intent of being ‘boundaryless’ and to become the leader in the infocom industry. It must become the companies culture.

    Read More

  • Onetel Case Study

    1655 Words  | 4 Pages

    In addition, One.Tel had low complexity that is determined by having unclear job tasks and responsibilities. As there is no organizational chart, the relationship between the employees could not be determined and the job descriptions were ambiguous. Understaffing, which often happens, and many called from customers were left unanswered, led to the long-term decline in sales, as there was frustration among the customers. No rules and procedures in handling account and customers complaint shown that One.Tel was lack of formalization in operation. One.Tel also did not run its divisions’ function properly. There was no right procedure in training staff and it recruited young inexperienced staffs. It also had disorganized billing system and financial account.

    Read More

  • The Importance of Organizational Behavior

    943 Words  | 2 Pages

    Besides that, OB can serve managers, leaders and customers’ purposes. To begin with managers who have to expand their information about the attitude and group’s behavior to improve the organization work environment and to create a business plan to have a successful organization. First of all, managers can build a better workplace by recognizing the challenges that face any organizations because of some strategies that used in business environment. For example, one of the challenges are that having a cultural diversity in organization, so managers can build the organization with different cultures which help to encourage employee to do their job well and communicate with others in appropriate way. Secondly, managers can measure the effectiveness and efficiency; also, they can identify the strength and weakness of the organization. According to national institutes of health, Organizational effectiveness is about each individual doing everything they know how to do and doing it well (NIH, 2004). Moreover, OB offers ways that provide ways in how managers can trust their employees’ potential and using a reward system to enhance employees’ performance. OB is helping the managers on providing some strategies such as indentifying problems by searching and gathering information to have an accurate decision.

    Read More

  • Business Analysis of IBM

    3708 Words  | 8 Pages

    For many years, IBM succeeded in holding a very good market position. In fact, the company achieved a very high market share and huge profits. However, this situation did not last forever. In 1990, IBM experienced its first quarterly loss of $2billion due to some unexpected accounting charges. However, revenues increased from $62.7 billion in the previous year to $96 billion. In 1991, the c...

    Read More

  • Position of Vodafone in International Markets

    2887 Words  | 6 Pages

    In today’s current economic state, the likelihood of a company entering into a global market is inevitable. Multinational corporations (MNCs) such as Vodafone are required to standardise their Research & Development activities throughout the world in order to penetrate the market. This is achieved by obtaining new technological opportunities, such as the most up-to-date phones, thus maintaining a competitive driver in the market.

    Read More

  • Unilever Supply Chain Case Study

    1134 Words  | 3 Pages

    Covering sixty-three nations, the vital union will see Vodafone Global Enterprise supply about 50,000 Unilever workers with gadgets, network and Managed Mobile Services, which will enhance the conventional path and direction of Unilever's portable interchanges spend, upgrading cost efficiency and effectiveness in relation to the delivering of products and services. Vodafone Global Enterprise deals with the correspondence demands and needs of its clients in relation to the agreement, Vodafone will likewise supply services to Unilever with important information on the most proficient method to increase more prominent upper hand through conveying inventive versatile arrangements. Likewise, Vodafone will give key guidance on new patterns, for example, the successful administration of purchaser gadgets and applications in the working environment. Vodafone and Unilever will work a graduate learner trade project to empower further versatile development in the work environment. To rearrange the administration of Unilever's versatile interchanges, Vodafone will send a variety of arrangements including Vodafone Telecoms Management, a completely facilitated and oversaw administration intended to eliminate various operational issues. Supported by Vodafone's worldwide backing and administration level understandings, Vodafone Telecoms Management will give Unilever more prominent perceivability and administration control over its telecoms consumption, and additionally enhance the nature of administration conveyed to representatives. (Technology Marketing Corporation,

    Read More

  • Nokia Business Strategy

    1064 Words  | 3 Pages

    By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.

    Read More

  • Ikea Communication

    1165 Words  | 3 Pages

    Communication is the key to a successful business because everything is carried out properly and operates smoothly, thus being well organised too.

    Read More

  • Case Study Analysis: BlackBerry

    2292 Words  | 5 Pages

    BlackBerry’s fall from market leadership and financial success is the result of a corporate structure that failed to foster individual employee creativity and company-wide innovation. The financial distress, upper-management turnover, and loss of strategic direction are symptoms of BlackBerry’s problem: a failure to innovate and remain competitive in the smartphone market.

    Read More

  • Samsung Case Study

    1790 Words  | 4 Pages

    This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market.

    Read More

  • Operations Management: McDonald's Competitive Advantage

    3031 Words  | 7 Pages

    On completion of this project I have learned that how operations and managements are implemented in the organization, where the company being leader in the food service industry.

    Read More

  • Organizational Communication

    1180 Words  | 3 Pages

    Communication helps the organizational members to make both personal and organizational goals. And also help them to co-ordinate on the internal activities of the organization. To the extent the less effective communication of any organization is the less e...

    Read More

More about BlackBerry Marketshare Prices Plummet

Open Document