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Winning with Marketing
Participation in organized athletics from the youth level to the professional ranks has become a major emphasis in American society. Competition for the support of the fan has become as intense as the athletic event occurring on the field of play. Independent athletic programs and schools desire to be recognized as they desire to produce newsworthy stories of the game itself or an event surrounding the game. The winning product of a team may not be the only reason fans support them. For some it could be what the team stands for, or attending a sporting event is an opportunity to be seen, to socialize, or to the purest, attending to watch athletes perform at their best. Either way, everyone who attends a sporting event is drawn to it for their own personal reason and this is why sports marketing is an evolving process while traditional marketing is predictable (Masteralexis, 2012). To win the fan, there must be a combination of a winning product on the field of play, a personal connection, a fair market price to attend, and create an experience that extends beyond the game by creating conversation among friends, co-workers and family (Masteralexis, 2012). Furthermore, to become successful on and off the field, teams and the organizations that run them, need to create a brand that is a recognizable one the fans identify with.
Mediocrity is Not Winning
In this modern day of life there is a great emphasis placed on winning whether in the corporate environment, sales career, school, and in athletics. The pressure to win has filtered down to our school aged children with an attitude of winning at all cost. On the other hand, there are sporting organizations that have become complacent and have settled ...
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Masteralexis, L. B., Barr, C. A. & Hums, M.A. (2012). Principles and Practice of Sport Management. Sudburry, MA: Jones & Barlett Learning, LLC.
Ronald, W. (2011, January-March). Social Media Tools for Teaching and Learning. Athletic Training Education Journal, 6(1), 51-52.
Slavkin, M. L. (2007, May). Transforming Education Through Service-Learning. New Horizons in Education, 55(1), 107-122.
Wagner, R. P. (2011). Social Media Tools for Teaching and Learning. Athletic Training Education Journal, 51-52. Retrieved from http://www.edweek.org/ew/issues/technology-in-education/
Yaman, M. &. Yaman, C. (2014, Jan). The Use of Social Network Sites by Prospective Physical Education and Sports Teachers (Gazi University Sample). Turkish Online Journal of Educational Technology - TOJET, 13(1), 223-231.
Clark, Michael A. The "Winning" How Important Is It in Youth Sports? Youth Sports Institute, Michigan State University. http://ed-web.educ.msu.edu/ysi/SpotlightF94/winning.html. Club moves to curb unruly sidelines.
“Show me a good loser and I'll show you a loser,” Vince Lombardi once said. This saying could be the unsung anthem of American sports for children and teenagers. Everyone loves to win. In sports there is always competition. Is there too much emphasis on “the win” for kids and teens? This issue is important because it essentially develops the way children and teenagers think and react; it will affect them later on in life. Too much emphasis on winning is a problem because there is extensive pressure from parents and coaches, and the consequences can be severe.
The functional area of service-learning is currently emerging as an acknowledged department at an institution of higher education. The theoretical roots of service learning go back to John Dewey, and the early twentieth century. However, current research on service-learning pedagogy dates back only to the early 1990’s. Best practices for the field are still being created as more and more new offices are springing up on campuses throughout the United States and institutions internationally. The reason this functional area is becoming ever popular is due to the positive impact it has on students and most all educational outcomes.
There are 119 universities in Division 1-A football, nearly 4 times as many professional teams in the NBA and NFL apiece. The television agreements in Professional Sports; pales in comparison to the College teams. It’s a numbers game and since there is more participation in collegiate athletics it devises endless possibilities in which broadcast companies can generate revenue. Today’s world is racially diverse, yet divided; and there are many ethical barriers that still exist. Sports are an event that brings all social groups, and classes together regardless of circumstance. At a local bar, it consist of various ethnicities eyes glued to the television screen watching Florida State capture its second consecutive National Championship. It is the only thing in which one can put their differences aside and can have the time of their life. It is an outlet and it promptly takes individuals out of reality briefly. In marketing it is imperative to consider the stake holders that are pretentious, and those are the world-wide viewers watching television. Not only the conferences are raking in a large amount of money every year, but they are also appeasing their television
Service learning is a rather new concept, but it has proven advantageous in connecting students with their communities when paired with reflection and when included in school curriculum. . Weigert’s (1998) view of ser...
Pressure is placed on athletes to perform better. The fierce competitive nature of the real sports world in with the peoples excellence has caused athletes to seek alternative means to ...
Slack, T and Parent, M.M (2005): Understanding Sports Organizations: The Application of Organizational Theory, 2nd Edition. Human Kinetics, USA
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
Potrac, P., Gilbert, W. and Denison, J. (2013). Routledge handbook of sports coaching. 1st ed. New York: Routledge.
As technology increases and develops in this century, the use of social media increases as well. Schools have begun adapting it, using it as their tool to inform students of any school related news. However, using it as a tool for learning is a different story. By using it as a tool, it can push you off your course with classes. Social media is something that is not needed at school grounds. Schools should not require social media use in classes.
Social Media has become a very essential tool in the society; in addition, it has a huge impact on communication and learning process. Social media is defined as websites and applications used for social networking. “As of September 2013, seventy-one percent of online adult use Facebook, eighteen percent use Twitter and seventeen percent use Instagram, twenty-two percent use PInterest, and another twenty-two percent use LinkedIn. (PewReasearch, 2013). In addition, "Between February 2005 and August 2006, the use of social networking sites among young adult internet user ages eighteen and twenty-nine jumped from nine percent to forty-nine percent. The usage of social media had grown drastically.” On social media sites like these, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more” (Socialnetworking.procon,2012). Social media has impacted everyone in several different ways. In this present time, majority of college student use Facebook, Twitter and Instagram. Social media has a bold impact college student's grades, social interactions, and the teaching and learning process.
It is no secret that social media has become a part of our everyday lives. This is a society where you are judged by how many Instragram likes your photos can get or how many followers you have on Twitter. Not only have social media become a part of our lives, it has changed the way. Whether it be lack of conversation at the dinner table or voicing our opinion on Twitter, there is no denying that social media is here to stay. While my fellow Rider students and I may be spending too much checking social media sites, it most certainly keeps us in touch with the Rider community.
The popularity of social media is rapidly increasing in the last few decades. This may be due to the students of colleges and universities as well as youth is widely used for global access. Social networking sites like Twitter and Facebook have become a craze for everyone nowadays. In these cases, some students are more concerned about social media or social networks than on teaching by lecturers and will cause affected their academic performance.
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
"The 10 Best and Worst Ways Social Media Impacts Education - Edudemic."Edudemic. Jeff Dunn, 11 July 2011. Web. 15 May 2014.