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ben and jerry's case study
ben and jerry's case study
ben and jerrys ice cream marketing
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Ben & Jerry's Motivational Profile
I scream, you scream, we all scream for ice cream! That phrase has been used by generations of children who delight in eating the sweet frozen dessert that began as water ice in the Roman Empire. Ice cream (originally iced cream) spread to France and England, reaching America early in the 18th century. Soft ice cream was introduced in the 20th century; however, the older, thicker ice creams experienced resurgence. Ben and Jerry’s and Haagen-Dazs fall into this category (Cobb, 1985; Arbuckle, 1986).
The friendship of Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s Ice Cream, goes back to their days in junior high school. In 1977 they chose to pursue their dream of starting a food business. After researching the ice cream industry, and finishing a $5 Penn State correspondence course in ice cream making, they opened their first Ben & Jerry’s ice cream parlor in Burlington, Vermont, in May 1978 (www.benjerry.com). Unilever, a British-Dutch food company with distribution in 100 countries, purchased Ben & Jerry’s on August 3, 2000 (http://benjerry.custhelp.com).
The top five flavors of ice cream include Cherry Garcia® Ice Cream, Chocolate Chip Cookie Dough Ice Cream, Chunky Monkey® Ice Cream, Chocolate Fudge Brownie™ Ice Cream, and Half Baked™ Ice Cream (http://www.benjerry.com).
The following chart (ww...
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...any ways. Whether someone has a great deal of internal drive that is supported by the intrinsic value of some programs or has stronger desires for the material rewards, there appears to be a program that will speak to almost everyone on some level. Understanding the diversity of people and their needs seems to be a common theme in the company’s programs and practices and they continue to reap the rewards from them as a very successful business.
References
Arbuckle, W. (1986). Ice cream. Retrieved August 6, 2005 from www.answers.com
Cobb, V. (1985) The scoop on ice cream. Retrieved August 6, 2005 from www.answers.com
Reeve, J. (2001). Understanding motivation and emotion (3rd ed.). New York: Wiley Publishing.
www.benjerry.com. Retrieved August 5, 2005.
That same year, at the suggestion of two “DeadHeads’ from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire.
Winn could nothing or implement a rewards program that rewards the employee with more than cash rewards; employee recognition program namely employee of the month with a paid day off or a gift card. As part of the employee focused plan, the company should allow employees’ input on how to become more customer focused, efficient, and effective organization. This would greatly improve employees’ satisfaction and help the company achieve its overall goal of providing quality customer service.
Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yoghurt and sorbet, was founded in 1978, with a $12,000 investment ($4,000 of which was borrowed). It soon became popular for its innovative flavours, made from fresh Vermont milk and cream. The company currently distributes ice cream, low fat ice cream, frozen yoghurt, sorbet and novelty products nationwide as well as in selected foreign countries in supermarkets, grocery stores, convenience stores, franchised Ben & Jerry's scoop shops, restaurants and other venues.
...r investigate what sort of rewards or fringes would their employee’s desire compared to the old method of monetary incentives for the beneficial for the company”.
In the light of the recent posture of many individuals on what they eat, we have taken the time to make us what balances your meal. We discovered that beyond the conventional food, you can enjoy your sumptuous ice cream as a unique dessert. This has made us work on our product to match your tastes and preference. Each flavor is an expression of our expertise and precision in ruling the market. We have the end consumer in mind in everything we do. We are proud that state that we have made huge investments to keep you enjoying rave moments with each taste of our Ice Cream. The name that would be etched in gold based on our drive is
I participated in relias learning through my work. I engaged in completing five classes that were related to Motivational Interviewing. I learned several things through these courses. I saw this method used working with the population I am working with as well as in other areas.
Ben Cohen and Jerry Greenfield, the founders of Ben and Jerry's, gave the firm a very specific spirit. While the majority of corporate managers were under constant pressure to meet their shareholders' demands, Ben and Jerry were quite the opposite, frowning upon traditional business biases based on short-term interests and large profits. Initially, their quick business growth frightened them, as they both thought about severing ties with the fast growing company. However, what was supposed to be a threat to their ideals turned out to be a way to strengthen their campaign for social change. It was through their social ideals that they introduced "caring capitalism", a philosophy which spread throughout a host of educational, environmental and social events. The founders did not place emphasis on cash, equipment and inventories; the "tangible assets" of the firm. Instead, the...
What is creamy, delicious, and helps cool you off in the summer? The milkshake of course! Ever since the milkshake was created it has been a popular treat for people of all ages in the United States. First created in 1922, milkshakes were not the easiest to make, therefore very few people would only buy them once in a while due to high prices. As technology became more advanced, the milkshake changed in price, in the speed of making them, and they have a wider variety. All the changes of the milkshake have helped it become an ever popular treat in America.
We recognize that our success as an enterprise depends on the talent, skills and expertise of our people and our ability to function as a tightly integrated team. We appreciate our diversity and believe that respect - for our colleagues, customers, partners, and all those with whom we interact - is an essential element of all positive and productive business relationships.
The origins of ice cream go way back to the 4th century B.C. In the 13th century, Marco Polo learned of the Chinese method of creating ice and milk mixtures and brought it back to Europe. It became a fashionable treat in Italy and France.
...ing as well as supply hands on experience that I can confidently apply when helping others. I am fully confident that this program will equip me with the optimal tools for solving problems.
ice cream belonging to the premium category. Based on our analysis, we have identified two major
temper their need for public acclaim and financial reward with strong intrinsic motivations” (George, Sims, McLean, & Mayer, 2007).
Upon review, Ben & Jerry’s Homemade should approve the offer from Unilever for $36.00 (cash) per share. In reviewing the offers two questions were presented. The two questions included: the social mission of Ben & Jerry’s surviving a takeover, and maintaining the best interests of the shareholders. To follow, will be the justification for the Unilever offer, alternative offers, and the risks that are involved with a possible takeover.
Ice cream is made using a mixture of cream and milk, sugar, eggs, and other ingredients. The ice cream starts off with heavy cream, condensed skim milk, and liquid sugar cane. Then yolks, cocoa powder (for chocolate flavors), vanilla extract and natural stabilizers are added, which prevents the formation of ice crystals. All of the ingredients are mixed for six to eight minutes, resulting in a white “sweet cream” mix or a chocolate mix. The completed batch of mix is then transferred through one of the two strainers into the surge tank. The surge tank is where the mix is stored until it is ready to begin the pasteurization process.