Behind the Scenes of Politics

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Recommended: Media influence in politics

Since the rise of the New Deal American political consultants have become a sought after commodity. After the 1930’s the United States moved to broader theoretical models of political change, thus leaving candidates the need to widely promote their ideologies to obtain votes.1 The growth of the media during this time changed the handling of campaigns and as a result left political candidates to aggressively pursue political consultants to advocate their elections in the interest of the aspirant’s party. Political consultants, while preferring to work behind the scenes of politics, plan and coordinate campaign strategies, arrange meetings, and publicize candidates and their party’s cause.2 Political consultants are advertising executives who help in polishing a message, designing direct-mail and television publicity, raising money, researching an opponent’s background, crafting a slogan, and in avoiding legal technicalities that can trip up a campaign and generate bad publicity.3 However, even the best political consultants recognize they are a necessary evil and it is easy for a candidate to change employees.4 Yet, throughout the history of the United States politicians have always needed advice. From the fight over ratification of the United States Constitution to today’s modern political environment.5

Political consultants have been making an impact on elections in a variety of forms. The political consulting occupation falls under two broad categories of employment, Contracting and Consulting. Contracted political consultants are typically hired for one project. The relationship with the candidate is more technical than personal. Consulters are usually hired by multiple customers at one time and have a long term relationship ...

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...nne. "Six-figure jobs: Politics as a career ." CNNMoney.com. CNN, 7 Jan. 2005. Web. 18 Apr. 2011. .

"Services." James R. Foster & Associates Inc., Republican Political Consultants. ColourPrep, n.d. Web. 18 Apr. 2011. .

Strother, Raymond. "The Evolving Business of Political Consulting." CompleteCampaigns. Complete Campaigns, n.d. Web. 18 Apr. 2011. .

"What Does a Demographer Do?." wiseGEEK. N.p., n.d. Web. 18 Apr. 2011. .

"What Is a Pollster?." wiseGEEK. N.p., n.d. Web. 18 Apr. 2011. .

"Media Consulting." PoliticalConsulting.info. Savi Political Consulting, LLC, n.d. Web. 18 Apr. 2011. .

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