B2C & B2B

Here in this paper I will explain how marketing differs on a B2C site compared to a B2B site. First let me explain the difference between B2C sites compared to a B2B sites. A B2C site is defined as a consumer shopping on the Web, often called business-to-consumer (or B2C). B2C ordinarily refer to on-line trading and auctions, for example, on-line stock trading markets, on-line auction for computers and other goods. B2C e-commerce refers to the emerging commerce model where businesses /companies and consumers interact electronically or digitally in some way. One of the best examples of B2C e-commerce is Amazon.com, an online bookstore that launched its site in 1995. In a B2C e-commerce the focus is more about enticing prospects and converting them into customers, retaining them and share value created during the process. The ultimate goal is the conversion of shoppers into buyers as aggressively and consistently as possible. In a typical B2C flow of information between business and consumer typically is through the medium of Internet. This flow includes product orders/service requests from customers, product information, specifications, providing of services by Business etc. In addition, it may also include, flow of tangibles (e.g. goods ordered from customer, documents transfers between business and customer etc.)

Giving credit to the author retrieved from

http://projects.bus.lsu.edu/independent_study/vdhing1/b2c/

A B2B site is defined as transactions conducted between businesses on the web. In simple words B2B commerce can be defined as "doing business electronically" or business that is conducted over the Internet.

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It is most commonly associated with buying and selling information, products and services via the Internet or through the use of private networks shared among business partners.