The Media and Body Image

The Media and Body Image

Abstract

This research examined the media and how it affects fitness and body image.

This was assessed by collecting data from surveys taken by three groups of ten

high school students, five of each sex. Two of the three groups were exposed to

different media packages, one depicted images of unnaturally thin individuals,

the other depicted athletic figures, while the third group was exposed to no

prior data. The results indicate the students attitudes towards social fitness

views and self-acceptance. It was my hypothesis that a correlation between

media and the fitness concept will be found but the idea of a personal body

image will remain fixed as body image is a determined part of one's psyche. A

significant correlation was discovered between those who viewed the thin package

and their attitudes on social fitness. However a low score in the self-

acceptance scale in all three groups suggests a low self-concept within all

participants. This supports my statement that there would be a connection

between the fitness concept and the media packages as well as a constant self-

concept maintained by all participants.

In assessing personal attitudes it is often important to measure not only what

an individual feels towards others but also his/herself. Prior research

indicates this is especially important when measuring attitudes towards physical

issues. It has been found that opposing views may be held simultaneously by

individuals in regards to themselves and others. Also concern for how a

response will reflect upon his/herself may negate an individual expressing his

or her true attitudes. This research sought to assess the attitudes of high

school students towards fitness and body image in the presence of different

physical media icons. By monitoring the individuals response to both a third

person scale and a personal scale, true attitudes can be assumed. In this study,

the different groups were the independent variable, here in described as Group A,

those exposed to the thin images, Group B, those exposed to athletic images, and

Group C, those exposed to no images or the control group, whereas the groups

score was the dependent variable. The surveys were distributed to thirty

students, ten in each group, five of each sex. The dependent variable, in the

Social Fitness Attitudes Scale, reflects the individuals attitude towards

fitness in society and in a dating atmosphere. The higher the individuals score

the more they are influenced by society, with a score of 46 being the accepted

indication of society influence. In the Self Acceptance Scale, the lower the

individuals score the lower their self concept with scores between 36-110