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Chapter 4 psychopharmacology
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Advertising Psycho Pharmaceuticals
I have been feeling a little overwhelmed lately, so I decide see my medical doctor to seek her advice on what I can do about my mental health. When I meet with her, she asks me if there have been any changes in my life that might explain my depression. Unfortunately, I cannot think of any particular cause for these feelings. My doctor suggests that I start taking a drug to help me overcome my unhappiness. She tells me that she can prescribe it right now if I want her to. It surprises me that she does not recommend therapy and instead offers a chemical cure. Since this is the first time I am seriously considering using a drug to "fix" my mood, I tell her that I will do some research and let her know my final decision. I do not know very much about antidepressant medications, so she gives me the names of a couple of popular drugs used to treat depression, Paxil(r) and Zoloft(r), to help me with my investigation. I feel the best place to start my inquiry is to look at the websites of the companies that produce these drugs. I figure that these sites will provide me with the information I need to make an informed decision on whether drug treatment, and which drug treatment, is right for me.
I begin by looking at the website for Paxil(r), http://paxil.com. When the page loads, I am presented with a picture of a worried woman's face in profile in front of an orange-red background. When my eyes move away from this image, I am confronted with the question in big bold black letters, "Does this sound like you?" And this question is referring to the other statements flashing on and off of the screen slowly, statements about being tense, worrying, having anxiety, ...
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...er than the Zoloft(r) site, such as the page on the site that discusses the importance of "talk" therapy for helping to cure patients with these disorders. Also, in the prescription information there is an explicit summary of how effective this drug has been for other patients. Overall, neither of these websites gave me a complete view of these medications. I understand now that the companies are trying to sell their product, but at the same time I value my safety while I am taking the medication. I will have to talk to my doctor and seek more extensive information from other medical websites before I have enough knowledge to decide if drug therapy is right for me.
Works Cited
"Paxil Paroxetine HCl." 2001. GlaxoSmithKline. 7 Oct 2001. http://paxil.com/
"Zoloft (sertraline HCl)." 2001. Pfizer Inc. 7 Oct 2001. http://www.zoloft.com/
In today’s society, a lot of emphasis is placed on administering drugs and medicating people with psychological issues; however, most of these ailments and issues have the ability be treated through the use of talk therapy rather than medication. Americans are particularly guilty of over medicating when it comes to our more common mental health diagnosis such as, ADHD, depression, and anxiety. We as a society expect things to be done at the snap of a finger; in our advancement of science, we have been able to discover ways of offering the results we want quickly, inexpensively, and with little effort. Unfortunately, although the use of medications, also known as psychoactive drugs, occasionally remove the symptoms, but they do little to remove the causes of these mental health issues. In addition, to the lack of solution that the use of psychoactive drugs offer, they can also have unwanted and dangerous side effects. These can include simple physical irritants such as dry mouth and head aches, and can range up to dependency and substance abuse, and in some cases even death. Moreover, there are cases of inappropriate prescribing, where doctors are authorizing the use of medications that don’t work or are not pertinent to the issue the patient is experiencing. Furthermore, some of these doctors are issuing these medications without subjecting the patient to a proper mental health evaluation by a psychological professional.
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
Cropper, Carol Marie. “A Cloud Over Antidepressants” Businessweek 3880 (2004): 112-113 Business Source Premeir. Web. 28 Jan. 2014
Antidepressants are usually a type of drug called SSRIs. SSRI stands for selective serotonin reuptake inhibitors. The most popular antidepressants such as Zoloft, Paxil, Celexa, Lexapro and Luvox are all SSRIs (Antidepressant Medications for Children and Adolescents). Many newer antidepressants are SSRIs due to less side effects and more safe for adults compared to other older generations of antidepressants. Children and teens on the other hand are not. In fact, the FDA put a black box warning on SSRIs which “is the most serious type of warning in prescription drug labeling” ( Antidepressant Medications for Children and Adolescents). There’s actually only one SSRI that can be prescribed for depressed children (who must be eight and older) which is Prozac and That hasn’t prevented SSRIs ...
The most common solution to medicate with is either antidepressants or a form of psychotherapy. Antidepressants affects brain chemicals known as neurotransmitters, the goal of the medication is to restore a sense of chemical balance in the brain, and relieving the individual from a constant state of depression. A doctor may prescribe a patient antidepressants for up to several months, depending on the severity. Psychotherapy, on the other hand, involves a routine discussion with a mental health care specialist (Depression and College Students). There is an incredibly large amount of different antidepressant to cater to those who may not respond to one type of medication. However, often these medicines come with a large list of side-effects. A good friend of mine described the side-effects of his experience with antidepressants, which included difficulty concentrating, insomnia, mood swings, among many other personal side-effects. He would often find it difficult to cope with the amount of side-effects, and he found them to be interfering with his daily routine. However, considering the dangers of depression, he would agree that the side-effects seem to be the lesser of the two
Antidepressant usage has increased all around the world and is used by all ages. Doctors are prescribing more prescriptions, even if the patient does not need the medication. “Antidepressants prescriptions in the UK have increased by 9.6% in 2011, to 46 million prescriptions” (Are Antidepressants overused?). This study took place in the United Kingdom; however, a lot more prescriptions are being prescribed all around the world. The use of antidepressants is increasing to an all time high because doctors do not want to waste time talking about feelings. The psychologist’s just want the patients to feel better quickly so they prescribe antidepressants. Human beings as well as doctors think that prescribing medicat...
...reatly increased, and the results in treating disorders such as depression have become more dramatically positive (Gross 1). Unlike technology, chemicals such as those found in antidepressants cannot be easily altered. Complex biological processes often have to take place, and testing must be done on animals with each new chemical manipulation. This takes time and money, where adjusting rTMS methods is fairly simple and inexpensive to the medical industry.
both the benefit and risk of all medication before approval.. In addition, FDA makes the labeling
Zoloft was first introduced to the United States in 1980’s. Another name for Zoloft is sertraline and is in a group of antidepressants called selective serotonin reuptake inhibitors. At first Zoloft was made to treat major depressive disorder, but as the drug progressed over time it can now treat panic disorder, social anxiety disorder, posttraumatic stress disorder, and premenstrual dysphoric disorder. Zoloft is the most commonly used antidepressant because it works extremely well, it is safe, and its side effects are not as serious as other antidepressants.
Historically, Dollar General operated in a highly price sensitive market segment, with 55% of its consumer base earning an average annual gross income of less than $40,000.[2] To attract these customers, Dollar General employed an Everyday Low Price strategy similar to Wal-Mart’s. Thus, keeping costs low and driving high traffic volumes were critical to the company’s financial success. Dollar General achieved this strategy in several ways, including keeping rents and labor costs low, locating in low-income, high traffic areas that offered consumers few substitutes, and offering a wide variety of popular CPG and white label goods.
The case under analysis, Eli Lilly & Company, will be covering the positives and negatives with regards to the business situation and strategy of Eli Lilly. One of the major pharmaceutical and health care companies in its industry, Lilly focused its efforts on the areas of "drug research, development, and marketed to the following areas: neuroscience, endocrinology, oncology, cardiovascular disease, and women's health." Having made a strong comeback in the 1990's due to its remarkably successful antidepressant Prozac, was now facing a potential loss in profits with its patent soon to expire. The problem was not only the soon to expire patent on Prozac, but the fact that Prozac accounted for as much as 30% of total revenue was the reality Eli Lilly now faced. (Pearce & Robinson, 34-1)
Drag bits are a type of drill bit that uses a fixed cutter blade to drill into a rock formation. Drag bits physically plow or machine cuttings from the bottom of the hole. Unlike rolling cutter bits, drag bits have no moving parts, which decreases the likelihood that unwanted material could be left in the hole. Drag bits can be further broken down into three categories base on the design and the material they are comprised of.
The average player believes that Tinker is strong earlygame but becomes weak later on. Though nothing could be more false than the second part of the statement, the average player is right in thinking that Tinker is strong earlygame. Our main spell at this point is Laser, which is very strong. Once you hit level 3, Laser is strong enough to do serious damage, but you should still use it somewhat sparingly unless laned against a low hp hero. At level 5, it will generally be worth using Laser every time the cooldown ends. Our goal is to outfarm and outlevel our opponents, which we achieve by harassing and hopefully forcing retreats with Laser. Good chicken use helps in this regard by allowing us to never leave the lane. Note that once Missile hits two targets, it does do more damage per mana point if against two heroes; if laned against two low hp heroes, you may consider spamming level 3 and 4 Missile instead of Laser, although in most circumstances the higher focused damage of Laser will be more helpful. At this stage, we do not expect kills without allied help- our goal is to build up advantage over our opponents while working towards Boots of Travel. You may be able to get a sneaky kill by hiding behind trees, then ambushing and casting Laser and Missile on a clueless enemy hero, but don't count on it. On the other hand, if we have an allied nuker in the lane, consider being very aggressive to get kills- Tinker with another nuker can kill many heroes from full health!
Not only is downloading this media illegal, it is also morally wrong. It is our responsibility to know the difference between right and wrong - downloading this media is something that shouldn’t be done. The artists that create the CDs pay a lot of money to make the CDs for our pleasure, and in return they expect everyone to pay for their CDs (its how they make their money). In this respect, downloading illegal music through peer to peer networks is the equivalent to stealing a CD from an actual store.
The first step on downloading a file or a program from the internet is to have access to the internet. When a person wants to download a specific file or program off of the internet, that person need to take into consideration the source that it comes from. There are many considerations to consider when downloading certain files or programs from the internet, one of these considerations are weather if the file or program is corrupted or has a virus attached to it. The best way to prevent from receiving a corrupted or virus infested program or file is to know what the sources from which the file or program is coming from. Knowing the origin of the file or program will help tremendously in determining if the file or program is safe to run on any computer.