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what, historically, have been apple’s major competitive advantages?introduction:
Marketing implementation of apple
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Marketing is a tool that is constantly utilized in business. This tool allows customers to familiarize themselves with the products they are purchasing or are interested in purchasing. Companies spend billions of dollars annually marketing their products to hopefully attract consumers. Apple often markets their company as the ones who “Think Different”, but surprisingly Apple’s spending amount on marketing is fairly low compared to its amount of sales and the size of the company. Apple is able to keep the cost low all thanks to specialized marketing strategies.
Marketing has the ability to have your product praised upon or crushed by consumers, and what determines that is a marketing plan. The objectives of marketing plans are determined by how the marketer wants the product to be seen; meaning if the marketer wants to sell a product to teenagers then the advertisements would most likely attract teenagers. The next step in creating a marketing plan is figuring out what attracts the group of people you are selling to. Research shows that consumers need about seven hours of communication before they decide whether to purchase a product or not; this does not mean a sales person has to talk to a consumer for seven hours; communication can include visiting the product’s website, researching the product, or talking to previous customers about the product (Boyle, 2011). In order to find out what consumers want, many marketers turn to surveys to hopefully give them inspirations as to how to market their products.
In 1960, EJ McCarthy created a marketing tool called the “4Ps” which is the best known means of defining the marketing mix; the 4Ps are product (or service), place, price, and promotion (MindTools.com,2013). These elements are ...
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...tion not just their customers, but also in everything they touch (Tweedie,2013).
Apple uses this specialized attention to captivate their customers, and make them feel at ease when being overwhelmed by the most advanced piece of technology out there. This specialized attention is significantly focused around their marketing strategies, because it is the closes the company can get into their consumers’ minds. These are all explanations as to why there is always a specialized tech team at an Apple store, and why Apple ships out their online products from the warehouse within 24 hours; because they know what attracts our attention and our business. Apple’s marketing strategies has put their company over the top with simplistic strategies that many companies tend to over think, when in reality all we need is something that captivates our attention; like a bitten apple.
Innovation in apple sets high standards that make it difficult for other companies to compete with them. Throughout the recent years Apple has been showing a non-stop development in its innovation strategies, those innovation strategies involve remarkable new products and innovative business models. Apple has been continuously succeeding in providing consumers with what the senior engineering manager in apple Michael Lopp describes as “really good ideas wrapped in really good ideas” and by Looking at apple’s sales since it started releasing its unique products we see that it strongly agrees with this description. Apple’s innovation-friendly ecosystem focuses on manufacturing its own hardware rather than just buying it, and that is one of the most important features that made them who they are today in the market.
Over the last decade, Apple, Inc. has been one of the most successful company in the world. Apple is a multinational corporation that designs the electronic, manufactures, sell a several of related software. It provides many products for example iPhone, iPod, iPad, Mac, Apple TV. The important factors that Apple, Inc. use is technology. Technology with new innovation has the advantage that help an organization to beat with another company. And bring more competitors to the market. Most of the product in electronic industries are based on innovation. Thus, in order to achieve the goal and keep up with their competitors, Apple must frequently introduce new products or services
Apple rules the market because of concentrated development procedures and non specific organization technique which depends on Porter’s Model. Porter’s Model spotlights on three zones that is Cost leadership, differentiation, and focus. Due to a change in overall market and customer landscape the companies mission statement is constantly changing, it’s most recent is, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Apple).”
This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling.
Marketing 3.0 is the stage when companies shift from consumer centricity to human centricity and where profitability is balanced with corporate responsibility. Kotler (2010 p. xi).
Apple has been very innovative when it comes to quality products. When change is needed, Apple is onboard to make those necessary modifications to keep the consumer demand at a high level.
Apple has always been keen on producing innovative products, which marks their brand and reputation. Their ability to develop innovative products that share OS, software & applications to minimize the timescale, costs, risks. Apple’s innovation strategy of developing products that complement each other strengthens customer loyalty and helps build a barrier to competition.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
Apple is a global consumer electronic leader with internationally prevalent products such as the iPhone, iPad, and OSX Computers, and services such as the iOS and OSX operating systems and iCloud, a mobile cloud solution. These products, especially the iPhone, are a significant source of revenue for the company allowing it amass a cash stockpile of $203 billion. Additionally, Apple has a high level of brand loyalty from many consumers and according to Forbes has a brand valued at $143.5 billion (http://www.forbes.com/pictures/mli45fdhfm/1-apple/). Apple’s sheer size allows for economies of scale to make production cheap keeping the company at the forefront of possible
According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success.
Apples business strategy can be specified as a unique product with unique design and functionality. Overall purpose and scope of the business to meet stakeholder’s expectations, apples business strategy includes “building and expanding its own retail and online stores and its third-party distribution network to effectively reach more customers and provide them with a high-quality sales and post-sales support experience.” (Research methodology: 2016) apple continues to
Apple depends on building a better product and in turn, the product itself leads people to purchase from Apple. However, new or improved products will not necessarily be successful unless they are priced, distributed, advertised, and sold properly (Kotler & Keller, 2012). The holistic concept encourages the marketer to integrate marketing activities and assemble marketing programs to create, communicate, and deliver value for consumers such that “the whole is greater than the sum of its parts (Kotler & Keller, 2012). This is why Apple advertises how much the new feature will enhance the consumers’ life and release snippet tutorials of how to use the new features or
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.