Apple Incorporation Background; Apple Incorporation was established in January 1977 as Apple Computer Incorporation. It is one of the largest information technology and mobile phone maker companies in the world. It was initially producing only personal computer hardware and software. Since 2007, however; it started producing portable media players, mobile phones and tablet along with personal computers and the company’s name become Apple Incorporation as computers were no longer its main focus but shifted to mobile electronics devices. As a result, it highly succeeds with its new objectives and has set a strong foundation in world’s market. This report will analyse Apple’s resources, capabilities and its competitive advantages which make the company become one of the most successful company. Resources; Tangible assets; According to Hubbard and Beamish (2011, pp. 103-128), Tangible assests are resources which can be easily identified, divided as physical assets such as land and equipment and financial assets such as cash. Apple Inc (2013) reports that it has millions square feet of building space throughout the US, Europe, Japan, Canada, and the Asia-Pacific regions, almost 1,500 acres of land in various locations, manufacturing facilities, customer support call centres, warehousing and distribution operations. The company also owns data centres, research and development facilities and corporate functions and additional facilities for various purposes. In addition, the company has total cash, cash equivalents and marketable securities 146,761 million U.S. Dollars. Intangible assets; As Hubbard and Beamish (2011, pp. 103-128) stated, Intangible assets are resources which can be hardly identified and valued such as knowledge and... ... middle of paper ... ...ive, gains customer loyalty and attracts new customers, which allow it to maintain and expand its successes in the future. Reference: Hubbard, G & Beamish, P, 2011, Strategic Management, 4th edition, pp. 103- 128, Pearson Australia, French Forest. Apple Inc 2014, Apple Inc, California, accessed 16 March 2014, . Helfat, C, Finkelstein, S, Mitchell W, Peteraf, M, Singh, H, Teece, D & Winter, S, 2007. Dynamic Capabilities: Understanding Strategic Change in Organizations, pp. 30-45, Blackwell, London Apple Inc 2013, Annual Report, Apple Inc, accessed 18 March 2014, “sustainable competitive advantage.”, Cambridge, accessed 18 March 2014,
General Purpose: To give an overview of the company that is Apple Inc. and how it revolutionized our lives in the present times.
Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
Apple is an American producer of personal computer, personal computer peripherals, cellular telephones and PC programming. It was the first effective personal computer organization and advanced the graphical client interface. Its central command center is situated in Cupertino, California. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to create and offer PCs. Apple is presently the world 's second biggest data innovation organization by income after Samsung Electronics, and the world 's third biggest cellular telephone producer.(Apple, 2012)
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
The main method used by businesses to classify assets is to split them into tangible assets, which have a separate existence from the business (examples of which would include buildings, land and machinery), and intangibles which do not. Some clear examples of intangibles include goodwill, patents, research and development expenditure and trademarks. Intangible assets are usually created within the organisation over a period of time, by the company itself, rather than acquired from an external source and are rarely sold off individually they can normally only be sold in conjunction with associated tangible assets.
In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010).
Goodwill is an intangible asset, probably the most intangible of all intangible assets, hard to measure and even more difficult to account for. Goodwill today constitutes a much larger part of acquisition prices than it did previously, resulting in a much greater impact on financial statements.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Assets are those things that are owned by an organization which have future economic value that are measurable and expressed in terms of monetary value. Basically assets are those resources which are acquired by a company through various transactions. (accounting coach, 2016)