Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Online vs in store shopping
Online vs in store shopping
Online vs in store shopping
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Online vs in store shopping
2.1 Shopping is made more convenient One of the main advantages of online shopping to the consumers is the convenience of being able to shop anywhere and anytime. Online stores can be easily accessed by any device which can connect to the internet. With online shopping, it is entirely possible to shop in the wee hours of the morning, while still on bed as online stores almost never close. An individual only has to log onto a particular website, add the items they want to purchase into their shopping carts and checkout to pay for said item. They don’t need to even leave the comforts of being home (ICT, n.d.). According to a survey done by Rivate Label Buyer (Consumer Attitudes Towards Online Shopping, 2013), about 80% of consumers opt for online shopping as they do not need to go through traffic and find a parking spot at the shopping centre and another 70% of consumers shop online as they do not need to walk around the store looking for something or get ready to go to the store. The simplicity of this method of shopping is the main pulling factor of online shoppers. According to Boswell, W. (n.d.) mothers with small children, people who are homebound and during the times of unsuitable weather, online shopping is the way to go. Another convenience of online shopping is that it is time and energy saving.When we shop for items in the shopping mall, we would have to go from one store to another to look for a specific item, which sometimes we don’t end up finding. This usually puts us in a chain of travelling from one place to another, which is generally very tiring and time consuming. However, with online shopping, all this waste of energy and time can be subtracted; as we would not have to wait for opening hours, face pushy st... ... middle of paper ... ...rks? Howstffworks. Retrieved from http://money.howstuffworks.com/identity-theft4.htm Pahnila, S., & Warsta, J. (2010) Online Shopping viewed from a habit and value perspective. Behaviour and Information Technology, Vol. 29 (No. 6). 621-632 QFIANANCE. (2009) Defination of online shopping. Retrieved from http://www.qfinance.com/dictionary/online-shopping Rouse, M. (2006) Defination of Wallet. Whatis.com. Retrieved from http://whatis.techtarget.com/definition/wallet TNN. (2006) What is online shopping? The Economic Times. Retrieved from http://articles.economictimes.indiatimes.com/2006-12-25/news/27439230_1_online-shopping-online-presence-online-purchase Zappalà, Salvatore Gray, Colin (2006)Impact of E-commerce on consumers. Impact of e-Commerce on Consumers and Small Firms (pp 194-260). Retrieved from http://site.ebrary.com/lib/sunway/docDetail.action?docID=10211163
Laudon, Kenneth C. Traver, Carol. E-commerce: Business. Technology. Society 3th ed. Pearson Prentice Hall. Upper Saddle NJ, 2007.
Senn, J. A. (2000). Electronic commerce: Beyond the “dot com” boom. National Tax Journal, 53(3), 373-383.
Have you ever walked into a store and notice that your favorite items are always at the end of the store or on the right side? Stores and businesses use different ways to target your ability as a shopper to get you to purchase more and frequent their stores more often than what you would normally do. Malcolm Gladwell and Charles Duhigg explain different shopping method in which stores and businesses use to get you to walk into their store and purchase items in which you need and don’t need. In Gladwell’s article of the “The Science of Shopping”, Gladwell explains with great analytical detail the strategies that stores and businesses use to bring in customers frequently and buy more products than what the customer actually needs. As well as Duhigg implements his ideas and the psychology of “ The Power of Habit” that trigger the process of cues and rewards that creates a habit that maybe hard to break. Vons uses Duhigg’s and Glagwell’s marketing techniques well to attract more customers into their store by using the tracking of recent purchase made by the customer to provide coupons for the customers next purchase.
When comparing two different ways of shopping most people do not even think about the difference, they do both and not even realize it. In today's society people shop while at work, after work and on the weekends, whenever time permits. Stop and think how can I get more time in the day for family or just myself? The best way to figure that out with all the recourses we have is to go into a store and spend time looking through racks and waiting in endless lines to just purchase something. I compared going into a store verses online shopping; to see which one will save you time and money.
Buying everything from books to electronics and food online is something very common today. People from different demographic segment and different backgrounds are shopping thru internet retailers. Some of them are more likely to shop on internet than others.
Some people find shopping and queuing up a leisure activity which helps to kill time and reduce stress. A study by TNS Global reported that half of Americans have engaged in retail therapy, which helps improve mood and relieve stress. (HuffPost, 2017) Retail stores can also utilize technology to allow customers to pay using debit and credit cards in order to provide a hassle-free shopping experience. On another note, shopping online can incur extra shipping costs on purchasers. Online purchases may also fall short of consumers' expectations, and it is very troublesome to return the goods to the suppliers. In order to allow customers to make prompt payment, many retailers, both online and offline, have choose to implement debit and credit cards into their systems. According to an article in Huffington Post, 94 percent of transactions made with debit or credit cards are in retail stores while 6 percent of them take place online. Thus, this proves that barrier-free payment is not necessarily a huge challenge to retail stores. (New,
Impact of E-commerce on consumer and Small Firms, edited by Zappala, S. and Gray, C.
... impersonal online shopping experience will become personal, and that will convince more people to shop online, for more things. When offline retailers become adept at big data techniques, they too will begin to adapt to them. One can imagine a point where there is junction between the online and offline worlds, since most of us are permanently connected through our mobile devices, even when we are in the malls.
Online and in-store shopping differentiates in various ways. However, they both are convenient ways to shop. Recently, online shopping has been most convenient for me, but I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation. I noticed that many people are starting to prefer online shopping more than in-store shopping.
The development of E-commerce have revolutionised the manner in which consumers purchase. E-commerce has helped businesses to grow and expand beyond geographical boundaries and cater to the needs of consumers located anywhere across the globe. India, being a developing nation was expected to respond slowly and with less enthusiasm towards the development and implementation of E-commerce. E-commerce started to become popular only after 2005. It began as a system where businesses could interact with suppliers and place orders. However as the system gained immense popularity and success, it was soon implemented for placing selling goods and services to consumers. Since then the online retail industry in India has been growing rapidly (Malhotra, 2000). The system has become so widely popular, that in many large cities and urban locations, consumers prefer to purchase largely through online shopping rather than physically visiting stores. E-commerce facilitates consumers to purchase products from any place through suitable internet connectivity. The popularity of E-commerce over the last few years and its wide adoptions led retailers to launch specialised Smartphone applications through which consumers could easily shop. Many claim that the success of E-commerce mainly arises out of the popularity of Smartphones. E-commerce is particularity gaining popularity in the semi urban and rural regions of India. Due to lack of infrastructural development there exists a dearth of shopping malls and retail stores in the rural and semi urban regions of the nation (Tse and Soufani, 2003). Hence individuals living in such regions find it easier to shop through E-commerce platforms. They are therefore able to procure branded
Buyers have fewer restrictions than traditional shopping. Traditional shopping has the stress of long lines, and limited business hours. Whereas, online shopping gives purchasers the capability to compare prices, shop 24/7, and no hassle in waiting in long lines. Online shopping stores offer a variety of items: clothing, food, electronics, tools, 1)and health and beauty items. The online stores also offer free shipping, next day shipping, easy returns, price matching and pre-ordering. Why would anyone want to go back to the hassle of traditional shopping when you have the world of shopping at your
When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today?s society people shop while at work, after work and on the weekends, whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend time looking through racks and waiting in endless line to just purchase something. I compared going into a store verses online shopping; to see which on will save you time and money.
Turban, E., Lee, J., Warketin, M., & Chung, M. (2002). Electronic Commerce: A Managerial Perspective. Prentice Hall.
Mustaffa, S and Beaumont, N 2002, “The effect of electronic commerce on small Australian enterprises”, Technovation, Vol. 24, no. 2, pp. 85-95. (online ScienceDirect)
Customers are quick to fall into the category of “belonging” found in Maslow’s hierarchy of needs. They feel as if in order to belong or to feel loved and respected by others they must try to attain what everyone else has or wants. This is especially true during the holiday season when people feel that what they buy reflects how they feel about the people they buy presents for. If you feel that you must purchase a certain present that you know will be out of stock and hard to find, you are better off shopping online or by mail. Shopping online and by mail is becoming the new wave of shopping and it is a smart, convenient, and timesaving process.