Analysisng Consumer Motivations to Shop for Luxury Products Online Essay

Missing Works Cited
Length: 2173 words (6.2 double-spaced pages)
Rating: Blue      
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

1.0 Introduction
In this chapter, the writer will demonstrate the methodology used in analysing consumer motivations to shop for luxury products online. Methodology plays an important role in the academic researches as it concerned with what method need to be used to carry out the study. Collins and Hussey (2003) stated that the use of methodology is the most important part of a research (Collins and Hussey, 2003). The structure of this chapter will display from research philosophy to the data collection methods and discuss the most appropriate methods that will be used in this research. Through explored the available methods via a literature review, the most appropriate research methods for this research that will lead to the most valid, reliable responses.

2.0 Research Philosophy
Research Philosophy is principle to a research which relates to the development of knowledge and the nature of that knowledge (Saunders et al, 2007, p.101). Gill and Johnson (2012) also pointed out that “a philosophical choice regarding the nature of human action and its explanation which has direct methodological implications” (Gill and Johnson, 2012, p.168). It reflects how the researchers view the world and effect on which research strategy and the methods will be use in a research. In this section, 2 major ways of thinking about research philosophy will be stated: Ontology and Epistemology.

2.1 Ontology
Gill and Johnson (2012) defined ontology is “the study of the essence of phenomena and the nature of their existence” (Gill and johnson, 2012, p.228). It refers to the research about the existence or nature and also concerns the question of the world independent of individuals’ knowledge of it. There are 2 aspects of ontology: objectivism refe...

... middle of paper ...

...ncept of luxury while consumers have different opinions. To avoid any misunderstanding the interviewees were told that the researchers are setting a concept of luxury. The interviewees have also been asked to explain their view of the concept. This is avoiding participant error and bias. However, the interview may have been threats to reliability due to observer error and bias.
12.0 Summary
The methodology covered an extensive literature review of the nature of methodological research. And then, the writer outlined the individual choices in terms of research design for this research. The research design involved a qualitative method following the interpretivism and its consequent epistemological prescriptionst. Through the inductive approach, the sample was selected using non-probability sampling and interviews specifically designed to discuss the research issue.

Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

This essay is 100% guaranteed.

Title Length Color Rating  
Creation of an Online Pet Shop Essay - 1.0 Introduction 1.1 Motivation and Problem Statement Nowadays, people are busy in their daily life and having a lot of stress from their working area. Most of them would like to have a pet to accompany them in their daily life and also can release the stress that they received. For example, having a dog is a good choice for most people who want to have a pet. Dog not only a very good companions and also having deep emotional tie between people. Dogs will protect the people with literally lay down their lives....   [tags: gallery, hostel, photos] 2511 words
(7.2 pages)
Research Papers [preview]
Luxury Consumption Essay - This is a literature review of online private shopping clubs a subcategory of luxury consumption. In this review, I will provide a brief orientation of luxury consumption and give further information about the latest consumer trend online private shopping clubs. The trend will be described in great detail and analysed. The term “luxury” is routinely used in our everyday life to refer to products, services or a certain lifestyle, often without a clear understanding of the luxury concept as it takes on many forms for different people and is dependent on the experience and mood of the consumer (Wiedmann et al, 2009)....   [tags: Business, Online Private Shopping Clubs] 2062 words
(5.9 pages)
Strong Essays [preview]
Essay about The Advantages and Risks of Online Shopping - The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007)....   [tags: Online Shopping, internet, economy, ] 1027 words
(2.9 pages)
Strong Essays [preview]
India's Growing Prosperity Opens Up A New Market For Luxury-Goods Firms Essay - At the end of the 19th century, India's maharajahs discovered a Parisian designer called Louis Vuitton and flooded his small factory with orders for custom-made Rolls-Royce interiors, leather picnic hampers and modish polo-club bags. But after independence, when India's princes lost much of their wealth, the orders dried up. Then in 2002 LVMH, the world's largest luxury-goods group, made a triumphant return to India, opening a boutique in Delhi and another in Mumbai in 2004. Its target was the new breed of maharajah produced by India's liberalised economy: flush, flash, and growing in number....   [tags: India Economy Luxury Market] 1626 words
(4.6 pages)
Strong Essays [preview]
Research Paper of Online Monetization and E-commerce - People and companies online have paid more attention to the money and profit in the past few years. Even though this brought people problems, like making people more selfish, monetization under government regulation to protect users' rights, like privacy, would help the internet to develop. Online monetization and E-commerce should keep running with the expansion of internet under proper government regulation, which will help the development of internet. Usage of internet has increased dramatically....   [tags: online monetization, information]
:: 12 Works Cited
1665 words
(4.8 pages)
Powerful Essays [preview]
Positive Trends in Emerging Markets for Luxury Goods Essay - Opportunities: Large Market for luxury goods and positive trends in emerging markets Trends that control the global luxury goods market are globalization, consolidation, and diversification (Tavoulari 1). Globalization is a result of the increased availability of these goods, additional luxury brands, and an increase in tourism. Consolidation involves the growth of big companies and ownership of brands across many divisions of luxury products. LVMH is one example, demonstrating to be one of the top luxury companies that dominate the market in segments ranging from luxury drinks to fashion and cosmetics....   [tags: brands, sales, pricing] 1886 words
(5.4 pages)
Powerful Essays [preview]
Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture - Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic, political, social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones....   [tags: Luxury Brands Marketing Business] 1835 words
(5.2 pages)
Powerful Essays [preview]
Essay on Spyware and Online Volunteers - Breaking, Entering Your PC Spyware, the newest and nastiest online plague, can paralyze or commandeer a computer. Help is hard to find, but it's out there. Photos Spycatcher (Richard Hartog / LAT) Related Stories Tech Woes. Firms Have Your Geek November 26, 2004 On The Web Aumha Lavasoft (AdAware freeware) Spybot HijackThis Times Headlines 3 Studios to Release Films in HD-DVD Sony to Pay Ampex to Settle Patent Case Intelsat Satellite Failure Could Threaten Sale Independent Course Taken by Netflix Travel at Web Speed more > ND IG COMPUTER SOFTWARE THE NATION SPYWARE SPYWARE COMPUTER SOFTWARE COMPUTER CRIME COMPUTER CRIME...   [tags: online plague] 2735 words
(7.8 pages)
Strong Essays [preview]
Essay about The Body Shop - The Body Shop The Body Shop has branches all over the UK. They sell body products. They consider testing products or ingredients on animals to be morally and scientifically indefensible. Therefore they sell products that are not tested on animals. They support small producer communities around the world who supply them with accessories and natural ingredients, and so believe in community fair trade....   [tags: Papers] 731 words
(2.1 pages)
Good Essays [preview]
The Shop Essay - The Shop The sound made Elizabeth jump. Yet again it had come from the shop next door. She frowned at the old, battered doors of the ancient antique store. It was as though the owner was renovating. The problem was, the shop did not have one. The owner had won the lottery and moved to Las Vegas a few months ago. Leaving his battered old shop and all the merchandise behind. Elizabeth had called the police three times but nobody was found. The police weren’t very pleased after the third time. Anyway, even if the store was unguarded Elizabeth doubted there would be any looters – most of the merchandise was dragged from the local dump....   [tags: English Literature Essays] 806 words
(2.3 pages)
Strong Essays [preview]