Analysis of Two Advertisements

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all the studying. The second advertisement for a senior community shows a similar purpose to readers. It contains pictures and texts, which actually interests the reader to learn more about the place. While The Grove ad emphasizes the amenities, directed towards young adults, the Hillcrest Manor focuses on the low cost of the apartment; in each case the advertisement will attract a particular sort of tenant. My question is how effective are these advertisements? Although, the advertisements are directed at different age groups, the way the advertisement industry creates the ads by specifically placing objects within the ad, each having a purpose. Focuses its main on the goal attempting to create and attract consumers.

The Grove attempts to relate to their target audience by appealing to the fun youthful side in all of us. In their ad they target the desires and beliefs and values of every American college age young adult and the child within all of us by using the images of playing games or hanging o...

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...ey play with people’s sentiments making them want to buy the product. Both have a very simple yet effective layout.

One of the huge international industries in the world is advertising. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them every day. Advertisements now appear not only on television; they also appear on radio, billboards, Internet, cell phones and numerous other ways. Advertising in my view is a competitive industry. Advertisers work hard to create and sell to their targeted audience. To do this, advertisers need to create ideas that would interest their audience. In order for the advertisements to be successful it needs to be effective.

Works Cited

"Hillcrest Manor." Lubbock Apartments. Dec 2010: 89. Print.

"The Grove." Lubbock Apartments. Dec 2010: 85. Print.